<title>The Medium is the [Error] Message (and/or?) All Glitched Out </title?>[draft]
The highly quotable media theorist Marshall McLuhan in his book Counterblast (1969), a work which in a typographically rich manner addresses issues surrounding media and the human condition, stated that: âToday we live invested with an electric information environment that is quite as imperceptible to us as water is to a fishâ(1)
This statement seems to be no less pertinent today than when it was first coined back in the late 60s, in fact for many, in an age of near-blanket internet coverage, it could seem to be not only more meaningful, but perhaps to an extreme even prophetic in summing up our everyday relationship with the digital.(2)
Later in 1977 on Australiaâs ABC Network, on a TV program called Monday Conference, McLuhan replied in response to a question about media education that: "The hidden aspects of the media are the things that should be taught, because they have an irresistible force when invisible. When these factors remain ignored and invisible, they have an absolute power over the userâ
These two quotes brought together help to initially demonstrate in a palpably efficient manner what I believe to be the core theoretical impetus behind the contemporary use of the glitch aesthetic today when used to its maximum artistic potential. Rather than simply being an interesting look, Glitch Art, when employed beyond mere visual pleasure, aims to reveal the water to the fish; like an electric-eel it thrashes about the data-streams, disrupting the flow to create perceivable ripples in the smooth flow of the normative operational condition of our digitized information technologies. Whereas we once actively surfed the web as a unique act, we no longer find it a necessity to highlight the activity as being distinct, as today rather than simply skimming the surface and riding the waves we are now fully submerged in a data drenched environment.
Towards a Definition of Glitch
Before continuing further we need to first establish what is meant by the term Glitch. Its origin is not a simple one, the 1989 Oxford English Dictionary does not, perhaps characteristically of the term, provide a straight-forward answer, for it states that the termâs etymological background is unknown. One attempt at applying a history to the term was attempted by the American journalist and lexicographer William Safire in his New York Times Column, âOn Languageâ , in which he put forth the suggestion that the term glitch: âprobably originated in the German and Yiddish glitschen, meaning 'slip,' and by extension, 'errorâ.<...>
Despite this, the commonly (whether correct or not) first attributed use of the term glitch, as we know it today, is attributed to astronaut John Glenn in his 1962 book Into Orbit in which he describes a glitch as: âa spike or change in voltage in an electrical currentâ.<...> What links this âoriginalâ usage of the word glitch then, and todayâs understanding of the term, is the notion of a sudden unplanned state change within an electrical system.
Today on hearing the word glitch, as we will explore further, we commonly interpret the term as referring to a sudden humanly unexplainable break or disruption in a computer system. More specifically, according to artist and theorist Iman Moradi, a glitch is an observable â...artifact resulting from error. It is neither the cause, nor the error itself, it is simply the product of an error and more specifically its visual manifestation. It is a significant slip that marks a departure from our expected result.â<...>
This explanation of glitch provides us with an interesting account of the term as it acutely notes that a glitch is only a glitch when it is visibly recognized as such. In other words the glitch operates at the level of the age-old metaphysical conundrum of âIf a tree falls in a forest and no one is around to hear it, does it make a sound?â. What distinctly then makes a glitch a glitch is when we as end users interpret there to be an error present. Computer systems do not âthinkâ like us, they execute code as a start/finish process; any mistakes are a result of our ghosts operating within the machines, within the code we implanted within and choose to execute. A glitch then does not so much reside in technology per se but within human interpretation of technological outputs. As Curt Cloninger & Nick Britz put in the âSabotage! glitch politix Man[ual/ifesto]:
âBecause the machine has no cause/effect expectations. It simply does what it does. A glitch is experienced when a human mis-expects one thing and winds up with something else. Without hope, anticipation, and expectation, without a sense of rightness and the way things are supposed to be, there is no glitch. There are merely events in the world. When humans filter out the glitch as so much noise interfering with their status quo signal, when humans refuse to engage with and be thrilled and terrified by the nuances of the glitch event, they are making a [con/pre]servative political decision.â
Leaving the larger context of the above comment to one side for the moment, the concept of noise in relation to glitch is important and as of yet has not been noted in our search for a clear definition (which itself has been a somewhat noisy affair). The power of glitch as artistic affect is derived via the foregrounding of noise in mediums for which it has been the aim for successive technologies, particularly communication technologies, to minimize and ultimately overcome. Each new technology sells itself as being of higher fidelity than the last (even if in-fact, as with the mp3, data is actually ripped out rather than improved). Take for example the move from what is now retroactively called Standard Definition TV, to High-Definition TV, and slowly but surely the move into 4k TV. The history of our communication technologies show that we continually attempt to move closer and closer to a platonically perfect signal/system. The ultimate techno-utopian dream here resides in a literal realization of Baudrillardâs hyperreal, the development of the ability to create fully immersive virtual realities. In order for the fantasy to materialize into a seamlessly pure fiction the coders and engineers must do battle with noise in order to minimize, if not attempt to try and entirely eradicate, any erroneous disruption in their hypnotic reality emulations. The glitch artist as a reactionary force position themselves by contrast as agents of techno-reality distortion, they aim to insert noise in order to reveal and probe the artifice inherent within the tyranny of images that our communication technologies conjure, they attempt to break the illusion they hold over us. As Rosa Menkman puts it in her Glitch Studies Manifesto from the book The Glitch Moment(um):
âThe dominant, continuing search for a noiseless channel has been - and will always be - no more than a regrettable, ill-fated dogma. Acknowledge that although the constant search for complete transparency brings newer, âbetterâ media, every one of these improved techniques will always possess their own inherent fingerprints of imperfectionâ
This concept of having to overcome erroneous noise in order to perfect communication systems has its initial origins within the cybernetically informed communication model developed by Shannon and Weaver at Bell Laboratories in 1948. The model provides us with a basic mechanical understanding of communication that views information as being non-context specific, in other words it views communication as a simple matter of getting a desired a signal from one place to another. As such the model is entirely based on the process of data transmission between machines, in doing so it views noise on an entirely mathematical level, it puts aside humanistic considerations such as linguistics, culture and other context based factors in order to ultimately improve the clarity of an intended signal.
        (Visualization of the Shannon-Weaver model of communication, 1948)
The model consists of five basic steps. Firstly we have an information source that produces a message, the transmitter converts said message into a signal or code that is, for the medium being considered, suitable for transmission. This signal is then directed through a channel, be that for example an FM transmission or via internet protocols. This signal is, all being well, then received by the target and translated back into a message that can then be forwarded onto its intended final destination. (Source -> Encoder -> Channel -> Decoder -> Destination.) This could be described as the absolute basic core idealized process that all communication technology models itself upon even today.Â
However, in the model is the added external factor labelled as noise. Noise describes interference with the perfect transmission; it disrupts the signal flow and can be interpreted by the human at the destination source as a random error (a glitch). Noise shows up in communication as unexplained variation between what was sent and what was eventually received. In analogue communication technologies this noise can be clearly felt and understood as an interference in the transmission from source to destination, for example static hiss and the blending of sounds on long-wave radio.
In our digital era however the conceptual understanding of noise-error is less easily apparent as our working understand of the technology becomes ever more obfuscated. Media theorist Friedrich Kittler highlighted this issue with digital technology back in 1994 when he explained that on a superficial level the graphic user interface hides the operation of the computer from the user. The point here is that the interfaces of our digital technologies are purposefully designed, initially with the best of intentions in mind, to make their operation seamless, to hide noise, but in doing so they limit the end-users fundamental understanding of how the systems that they use actually work. For all intents and purposes our devices take on the appearance of working like magic(3), the fundamental reason why they actually work becomes veiled to the average user, we just know that they function as long as we input our required spells correctly.
The key difference here between the analogue and digital is that with digital systems a signal is either received as a whole or not at all, there is no clear interstitial state as there is with analogue. This ultimately results in a lot less natively noticeable interference with digital technologies; this does not mean however that error cannot occur, but the manner is not an everyday occurrence as it was with our pre-digital communication devices. Whereas the noise in an analogue system could be clearly understood for what it was in theory, a disruption in signal strength, in a digital system the noise is not so clearly recognized as noise. As far as digital systems are concerned a glitched image that can be opened is being displayed correctly, according to the code at hand, because if the system interpreted their to be excessive noise present, i.e. if the file were corrupted, it would fail to open the image at all. The interpretation of error then, lies ultimately with the analogous end-user. We find that the glitch as a result of this, rather than being a digital or technological phenomenon, is in fact a distinctly human one for it the failure of our worldly expectations to materialize which brings the glitch into being.
Taking a step-back for moment then, we should remember that the Shannon-Weaver model, as noted, does not take into consideration the human, it is an entirely systems-based communications model. The difference between noise in an analogue and digital system is that theoretically there cannot in fact be noise, as we know it in the analogue sense because in digital communication systems, as noted, bits of the signal in a either arrive or they donât. One should therefore get either a pure signal or an entirely broken signal, there is no technical ether state, no communicational limbo, as there often would be with analogue.
Yet, we know in our everyday lives that this isnât the phenomenological truth of the matter. Glitches occur all the time in the operation of our devices. Audio can distort, images can in their rendering temporarily look off-kilter, peripherals can become unstable. While our systems appear to getting closer and closer to an idealized noiseless state, these glitchy ripples serve as a reminder that entropy can never truly be mastered.
In the glitch art world, these naturally occurring glitches are known as âWild Glitchesâ (or âpure glitchâ). When they are captured, often via a screen grab, the glitch is no longer actually there, what remains is an artifact of a glitch that once happened. The grab is a trace of a process that took place and appeared incorrect to the human user, this is because a wild glitch is an affective event that happens in real time.
ďżź Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â (a âwild glitchâ caught by Curt Cloninger[4])
The crux of the matter here then is that a glitch is only a glitch when observed by the human end-user as such. Crucially what this serves to highlight is that the analogue has not been entirely removed from communications systems, and as such the ability to interpret error in an analogue mode is still in existence. This is because the initial input into computer systems is derived from an analogous world, humans have to initially program the computer systems, which could create unwanted noise. This can come particularly troublesome when one bares in mind that not only are systems becoming more and more complex but more often than not they are being built upon a babble of other computer languages be they contemporary or legacy. On top of this, when the data reaches the required destination, there is a human on the other end which requires analogue representations of the digital sphere in order to be able to understand the languages of data. Our physical senses in other words are not directly compatible with the digital world, they cannot yet be patched in directly, and this is why we require our devices to convert the digital into analogue forms, be that via our digital displays, audio output and in the future potentially haptic interfaces. The glitch fundamentally then serves to highlight that we havenât yet transcended our bodies, and furthermore, as we will explore, they remind us what it is that our computers actually do, they are translators of data; they act as the village shaman once did, they are intermediaries between us and another magical world that is not natively accessible to the human (despite our hand in its creation). So powerful the act of translation, so seamless and instantaneous, we can often forget that itâs going on at all; the act of glitch serves to reminds us of this fact. To quote H, Manon and D, Tempkinâs Notes on Glitch:
âWe tend to think of glitch as a purely digital phenomenon, but nothing could be further from the truth. Glitch is an intersection of analog and digital modes of (re)production. Reveling in the blocky, layered, decomposed underside of digital transcoding, glitch art is an anamorphosis in which digital has been poked by its analog other;; it is âdigital gone wildâ when grazed by an analog fingertip.â
Can Glitch Still Disrupt?
Glitch art, when at its absolute best, is utilized by the artist to highlight the biases and errors inherent in any translation, they demonstrate just how much faith and devotion we pay to our digital communications. The glitch artist wishes to reveal the political implications inherent in this, to show how our lack of fundamental understanding could potentially be exploited. Ultimately the purpose of glitch is to highlight that noise and entropy havenât disappeared, the world is not seamless and we must not simply pay fealty to the technology gods who reside in their manifest clouds. In the more grounded language of Sabotage! Glitch politix Man[ual/festo]:
âa glitch reveals itself as political when it reminds us that technologies are not neutral tools, but rather are symptoms of our worldview and cultural norms: when encryption breaks, leaking user credentialsâhow have we come to view privacy when facebook fields feedback into themselvesâhow have we come to view identity when emails garble and voice/video over IP slip/dropâhow have we come to view relationships.â
The issue with glitch art today resides in how effective it is in achieving this aim. While it no doubt highlights various issues as noted, does it have the power to maintain its critique of contemporary technology culture? The political power of glitch resides in the very moment when the human engaging with glitch feels implicitly entangled and enthralled by the very systems that gave materiality to the glitch in question. To be effective glitch art has to go beyond a simple revelatory uncanny moment and move towards a subsequent self-analysis of oneâs own interaction and relationship with digital technologies. The act of filtering out noise in order to return to the fantasy of a platonically pure/noiseless signal is an attempt to maintain a myth of pure transcendence. The problem for glitch art today however is that the noise it wishes to highlight is itself becoming a mere aesthetic, something which now finds itself doubling-back and cloaking that which it wishes to rip-open.
Glitch as a style has found itself becoming a recognized and codified aesthetic, in doing so it has been integrated and normalized. As it becomes more widely used in everyday popular culture the glitch loses it element of surprise, its uncanniness, the noise of glitch becomes noiseless; when the use of glitch becomes a means unto itself it is no longer noise but the intended signal. In one sense this case could be argued against intentionally produced glitch art from the outset, but the key difference here is that the glitch artist is specifically utilizing the style, and more specifically in their case the method of glitch, to provoke questions. The glitch style when used in popular culture is primarily used as mere aesthetic, a cool style, a signifier of authenticity. The effect of this cultural broadening is that when one now encounters glitch art we automatically begin to filter out the political content inherent in the message. Its normalization serves to neutralize the intent, in the same way in which the punk movement, once brimming with fecundity, is now sterile, sold back to us intermittently as a style hinting at an authenticity which is no longer there, with all the radical questioning content is stripped bare. Glitch art then could be facing a similar fate, as Manon and Temkin state:
âWhen glitched images appear in mainstream motion picturesâfor instance the Jokerâs videos in The Dark Knight (Christopher Nolan, 2008), or the camcorder footage in Cloverfield (Matt Reeves, 2008)âthey are always deployed in the name of authenticity, and never in order to call into question the illusion of (digital) cinema itself. Rare is the feature film in which a glitch goes unexcused by the premise of a film-within-a-film. In mainstream popular culture, glitch is deployed not as a marker of artifice, but as a signifier of raw authenticityâ
       (Glitch as mere effect - from Post-Glitch by Jon Cates <http://nooart.org/post/81334324619/cates-postglitch>)
ďżź Â Â Â Â Â Â Â Â Â (Animated Gif from the Adventure Time episode âA Glitch is a Glitch)
The core result of this is that the glitch has now seemingly doubled-back upon itself, rather than revealing to us the noise inherent in any communication, instead of provoking us to consider the politics of our communication systems, glitch is used paradoxically to hide away the underside of our technologies. As a normalized aesthetic the glitch just becomes yet another background to either ignore or take notice of only on the most superficial of levels. The issue here filters problematically into news coverage of technology. We frequently find that the term glitch is used simply to brush over discussion of the problems with, and the politics of, digital technology; the term gets used to focus discussion towards the effect of a glitch in a system, but rarely the inherent cause. Companies and Governments alike throw out the term glitch in press releases and interviews to avoid having to explore why an error occurred, as long as it is fixed and the effect of the problem is effectively managed thatâs all that seems to matter.
In previous news reporting of computer system error, before the popularization of the the term glitch, the commonly used go-to word was bug. The difference between these two words is of considerable note. The computer bug conjures images of a process gone awry, gone native, something that has to be caught and controlled. While of course still a myth in itself, it nevertheless demonstrates the active element of having to find and eradicate an erroneous error, it demonstrates more actively how wild and unstable computer systems can be. In popular imagination today we tend to see our systems as being seamless, smooth and always entirely efficient. This in itself isnât entirely baseless, our technologies have naturally improved on these fronts, but as glitch art has demonstrated this appearance can often simply be an environmental illusion, a slight of hand. The substitution of the word bug for glitch in technology reporting only plays into this, for as noted in our search for a definition a glitch, if its origin is indeed as suggested by William Safire derived from the German and Yiddish term âglitschenâ, meaning slip, the whole conceptual notion of error, when the term is used in this context, is altered. When major errors in systems, such as the recent NYSE outage, are labelled as a glitch meaning mere slippage, we brush away the seriousness as just a blip. If it were again described as bug we may view it very different, as something out of control, and as such we would seemingly take the issue more seriously, in perhaps the same manner that a hack, an attack from outside, is seen as more important than a âsimpleâ glitch.
The term of glitch then, when used in this context and in an environment where glitch is normalized, while admitting to error, is used to paper over the cracks in our digital technology systems, a glitch sounds harmless, a minor slippage that is soon corrected, seamless reality restored. Glitch when used in this context loses its power to interrogate the world. Glitch only works when it is viewed by the end-user as an uncanny disruption, leading to self-reflection; the banalization of the term limits and blocks out this uncanniness from emerging. The term glitch is frequently being used then to paradoxically filter out noise rather than exploring it. The problem with this, as Cloninger points out is that: â...filtering noise is never "politically" neutral; it always involves an initial and sweeping value assessment which then excuses us from having to make subsequent, case-by-case value assessments based on specific individual positions.â
If glitch art is to remain in effective in challenging our assumptions of the digital world it needs to stifle this neutralization of its core motif. Is this still possible? I would say it could just about be salvaged as the glitch-mode currently used in popular culture is only a small segment of the plethora of different methods and styles that reside within glitch art as a whole. Where the battle rests then is in the reclamation of the term, to make it political once-more rather than simply a tool used by the black mages of the PR world to cloak real-world issues of which the public should conversely be encouraged to engage with and question.
To end as we begun, by evoking Marshall McLuhan, it is telling that he states that: âThe role of the artist is to create an anti-environment as a means of perception and adjustmentâ. What is meant by this is that the role of the artist is to create a dialogue, to create other worlds in which we can reflect about our own. If the fish are to see the water they need another environment in which to see there own. Glitch did this, but then the alternative environment got dragged deep-down into the water and failed to make the same ripples in reality, to be effective again it needs to create new paradigms of thought, new anti-environments. This I believe is possible for glitch as it is inherently effective at showing us the ghosts that haunt our machines, this is of great us because as McLuhan states: âpropaganda is environmental and invisible.The total life of any culture tends to be "propaganda"... It blankets perception and suppresses awareness, making the counter environments created by the artist indispensable to survival and freedomâ
-------------------------------------------------------------------------------------------
(1) -Â David Foster Wallace also uses a similar metaphor in his 2005 commencement speech to Kenyon College titled This Is Water: âThere are these two young fish swimming along, and they happen to meet an older fish swimming the other way, who nods at them and says, âMorning, boys, how's the water?â And the two young fish swim on for a bit, and then eventually one of them looks over at the other and goes, âWhat the hell is water?â
(2) -Â It is from this that the digital-duality debate emerges, primarily as a conceptual misunderstanding between digital natives and other groups. The argument, put crudely, that the divide between online and offline is a false dichotomy is neither true nor false, like the fish in the water the recognition of the medium (being online) does not efface the fact that the fish is surrounded by water.
(3) -Â Indeed Apple famously in 2010 utilized the phrase âitâs magicâ to describe the iPad. <https://www.youtube.com/watch?v=NlgiWO8_BiQ> In more recent times Google, in a blog post discussing their logo change, stated that: âToday weâre introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for youâ <http://googleblog.blogspot.co.uk/2015/09/google-update.html> and in the UK Virgin Media state that the reason their broadband is faster than competitors is due to the â...magic in our cablesâ <https://www.youtube.com/watch?v=Nq9YYISEJzs>. There are of course many other examples out there.
(4) - For more of Curtâs captured wild glitches view his killing jar here: <http://lab404.com/glitch/>