DIGITALMUKU

Indeed 💯 (at Dehradun The City Of Love) https://www.instagram.com/p/CizEUdTPrvx/?igshid=NGJjMDIxMWI=

Google Search Console (Also called Google Webmaster Tools) is a free service from Google that helps us to monitor and troubleshoot our website’s appearance in their search results. We use it to find and fix technical errors, submit sitemaps, see backlinks, and more. Google Search Console = Health Report GSC provide information (Health Report) for our website: 💧 How is our website performing 💧 Any errors in our site 💧 How many Backlinks 💧 For how many keywords our website and respective pages ranking for 💧 CTR, Impressions, Ranking Data 💧 Any spam action has been taken ➖➖➖➖➖➖➖➖➖➖➖➖➖➖ IC - Mukesh Kumar Follow for more informative Posts: #DIGITALmuku #google #googlesearchconsole #webmaster #website #webdesign #webdeveloper #seo #seoaudit #sundaypost #instagrampost (at Dwarka, Delhi) https://www.instagram.com/p/CeIjjxuFrXH/?igshid=NGJjMDIxMWI=

Digital Marketing Landscape is a huge collection of websites, social networks, sales channels, brand and user-generated content, and emerging technologies that continue to shape digital infrastructure. The social media landscape helps businesses form relationships with clients or potential clients by engaging with them. Connecting with customers and potential customers positively impacts our relationship with customers, as well as increases brand loyalty. It is beneficial to build a presence online that is communicative, connects with our customers, shares our content and highlights our skills through the different platforms of social media. By personifying our brand in the social media landscape, we can actively promote positive impressions. Remember, customers prefer dealing with people instead of businesses. A simple guide by Semrush to surviving the Social Media Landscape: Step 1: Analyse your competitors Social Media Strategy Step 2: Get insights on Your Audience Step 3: Plan your Posts Step 4: Schedule your Posts Step 5: Follow up with Analytics ▪️▪️▪️▪️▪️▪️▪️▪️ Infographic Source Semrush Follow for more post about: #DIGITALmuku DIGITALMUKU™ - 360 Degree Digital Marketing Consultant (at Dwarka, Delhi) https://www.instagram.com/p/CeAxHVel1I_/?igshid=NGJjMDIxMWI=

Powerful Words. Isn't it? #DIGITALmuku #thursdaymotivation #digitalamarketing (at Dwarka, Delhi) https://www.instagram.com/p/Cd-ZSThF08V/?igshid=NGJjMDIxMWI=

On-Page SEO is the practice of optimizing web pages to earn organic traffic and improve a website’s rankings in the SERP (search engine results pages). This includes optimizing a page’s HTML, internal links, and meta data (meta title, meta description, and keyword density) along with posting high-quality, relevant content and images. We have control over these stuff and can change on our own website. Here are the biggest factors: 🍧 TITLE TAGS Put targeted keywords in the title tag of each page on site. There are many best practices that go into writing an effective title tag. 🍧 HEADINGS (H1) Headings are usually the largest words on the page, and for that reason, search engines give them a little more weight than other page copy. It is a good idea to work our target keywords into the headings of each web page, but make sure accurately reflect our page content. 🍧 URL STRUCTURE Put keywords into URLs if possible. Do not go changing all of current URLs just so they have keywords in them. We shouldn't change old URLs unless plan on redirecting our old ones to our new ones. 🍧 ALT TEXT FOR IMAGES Any content management system should allow to add something called "alt text" to all images on our website. This text isn't visible to the average visitor - alt text is in fact used by screen reader software to help blind internet users understand the content of our images. Search engines crawl images in a similar way, so inserting some relevant keywords while accurately describing the image will help search engines understand page's content. 🍧 PAGE LOAD SPEED Google wants to help its users find what they're looking for as quickly as possible to provide the best user experience. Therefore, optimizing pages to load faster helps site rank higher in the search results. 🍧 PAGE CONTENT The content on our pages needs to be useful to people. If they search for something too specific to find your page, they need to be able to find what they're looking for. It needs to be easy to read and provide value to the end user. Google has various ways to measure if content is useful. 🍧 INTERNAL LINKING (at Dwarka, Delhi) https://www.instagram.com/p/Cd3LpPulKqA/?igshid=NGJjMDIxMWI=

Power of Personal Branding. #DIGITALmuku #branding #personalbranding #saturdaymotivation #instafamily (at Dwarka, Delhi) https://www.instagram.com/p/Cd0oJ6ePJCj/?igshid=NGJjMDIxMWI=

Content optimization in SEO involves ensuring content is written and presented in a way that search engines can understand and serve it to the target audience. Content Optimization is important and We should optimize content to: 💧 Rank on SERPs 💧 Earn links 💧 Educate an audience 💧 Drive social engagement 💧 Increase lead generation 💧 Increase top of the funnel leads 10 fundamental steps by Semrush to improve our visibility and enhance our digital presence: 1. Find the Right Topic and the Right Keyword 2. Find Semantically Related Keywords 3. Establish Your Structure 4. Manage Keyword Density 5. Be Aware of Cannibalization 6. Add Visuals 7. Interlink 8. Cover the Topic in Depth The content needs to be comprehensive when addressing the search query. 9. Consider Technical Elements 10. Update the Content Regularly 🔹🔹🔹🔹🔹🔹🔹🔹🔹🔹🔹🔹🔹 Infographic Credit @Semrush Browse more about : #DIGITALmuku Connect to @Mukesh Kumar DIGITALMUKU™ - 360 Degree Digital Marketing Consultant #seo #semrushacademy #seotips #seostrategy #seoservices #seoexpert #seooptimization #linkedinmarketing #content (at Dwarka, Delhi) https://www.instagram.com/p/Cds19WnlFGA/?igshid=NGJjMDIxMWI=

Branding is the process of creating a strong positive perception of ourcompany and its product’s in our customer’s mind by integrating such components as logo, design, mission statement, and constant them throughout all marketing communication. Branding objectives : 🍧 Identity and Image: The company should consider that how they wanted the consumer to perceive their brand. 🍧 Recognition: The company should have its brand recognition by identifying its specific attributes over another brand. 🍧 Awareness: It’s a marketing term that describes the consumer recognition of a product by its name company should maintain that. 🍧 Engagement: It can be happened through creating an emotional and rational attachment between a brand and a person. 🍧 Brand loyalty: If Company will maintain its brand loyalty the loyal consumer will continue buying the same brand. 🍧 Brand Advocates: A company should have a brand ambassador who speaks about the company positively. 🍧 Brand Equity: A company should maintain brand equity their value in the consumer mind. 🍧 Market share It is actually measured on the basis of generated total sales revenue of the company can be high or low. 🍧 Margins The company should give the margin to the consumer to retain them. Browse more about : #DIGITALmuku Connect to @DIGITALmuku DIGITALMUKU™ - 360 Degree Digital Marketing Consultant #branding #brandingstrategy #brandingtips #brandingdesign #personalbranding #linkedinforcreators (at Dwarka, Delhi) https://www.instagram.com/p/Cdprjg_FT0F/?igshid=NGJjMDIxMWI=

Competitor analysis and tools to perform it are an important, but often overlooked area of business. A competitor analysis allows us to keep an eye on what similar brands are selling, what value they offer, and how they market to the target audience. It can also create a competitor response profile, which allows us to predict what moves our competitors will make in the future based on the insights we have gained through research. This information can later help us to create our own comprehensive strategy that allows to improve on what competitors are doing. Steps to Performing a Competitive Analysis: 1️⃣ Identify competitors 2️⃣ Analyse competitors' online presence 3️⃣ Check online reviews 4️⃣ Talk to competitors' customers 5️⃣ Identify their strengths and weaknesses 6️⃣ Use research tools Best competitive analysis tools are mentioned in the infographic. Follow me for more informative post: #DIGITALmuku #marketingdigital #marketingstrategy #marketingtips #seo #toolsforlife #marketingtools #facebookpost #SocialMediaMarketing (at Dwarka, Delhi) https://www.instagram.com/p/CdfSKhAFcpw/?igshid=NGJjMDIxMWI=

GOOGLE ANALYTICS Vs GOOGLE WEBMASTER TOOLS #GoogleAnalytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization and marketing purposes. The service is part of the Google Marketing Platform and is available for free to anyone with a Google account. It will give us the following information: 🔹Visitor Reports: ◾The total number of visitors our website has. ◾The time that our visitors spend on our site. ◾The amount of pages our visitors view. ◾The amount of visitors who landed on our site and left immediately. ◾Geographical location of our website visitors. ◾The websites which referred visitors to our site. 🔹Web traffic Reports: Total number of of people visiting our site on a daily, monthly and yearly basis. 🔹Details of Keywords: ◾The keywords which brings traffic to our website. ◾The keywords which produces most sales. ◾The keywords which keeps your visitors on your site for longer durations. 🔹Website Content: ◾The web pages our visitors visit often. ◾The web pages that brings us more traffic. ◾The pages your visitors most often leave our site. 🔹 Conversions:  ◾The conversion rates for the goals which set on our site. #GoogleWebmasterTools (GWT) is a powerful platform that website owners can use to monitor how their site interacts with Google. It’s packed with a bunch of trackable metrics that are invaluable for SEO, providing with the data we needed to improve our website’s organic performance. It’s also completely free and integrates with Google Analytics and Google Ads for PPC testing. It will give us the following information:   🔹Crawl Errors: This is a very important aspect because if Google cannot crawl our pages, our search engine visibility may go down.  🔹Search Queries: The following information is available using webmaster tools. ◾Total number of search queries which returned pages from our site. ◾Top search queries which returned pages in Google. ◾The number of times our pages were viewed in Google’s search results. ◾The number of times our listings were clicked on for a particular search query. (at Dwarka, Delhi) https://www.instagram.com/p/CdXe0XzFOEw/?igshid=NGJjMDIxMWI=

It's misconceptions about SEO is that it’s all about tricking Google to get our website to rank high. Agree? Follow #DIGITALmuku @digitalmuku DIGITALMUKU™ - 360 Degree Digital Marketing Consultant #sundaypost #seo #google #website #seoservices #digitalmarketing (at Dwarka, Delhi) https://www.instagram.com/p/CdSX4xyFbEH/?igshid=NGJjMDIxMWI=

Copywriting is the strategy of creating persuasive content for Marketing and Sales with the goal of generating conversions and sales. Example: emails, websites, advertisements, catalogs and others. The professional assigned to write and develop the “copy” is the copywriter. Copywriting is used for a heck of a lot more than simply selling a product or service. Copywriting is used to sell an idea, an emotion, a story. Follow #DIGITALmuku for more about copywriting. DIGITALMUKU™ - 360 Degree Digital Marketing Consultant #copywriting #copywriter #copywritingtips #content #marketing #sales #strategy #digitalmarketingagency (at Dwarka, Delhi) https://www.instagram.com/p/CdH95vWFaOw/?igshid=NGJjMDIxMWI=

A marketing campaign is a collection of strategies designed to accomplish a specific marketing objective for an Individual / Brand / Company. These campaigns are designed to acquire the attention of prospects through various platforms: 🔸Social Media 🔸Television 🔸Email marketing 🔸Print advertising 🔸Radio 🔸Pay-per-click (PPC) Various ways to conduct Marketing Campaign: 🔸Advertising 🔸Video Conferencing 🔸Demonstrations and 🔸Other Interactive Methods Ultimate intention of conducting Marketing Campaign: Increase overall awareness about a company and attract new prospects and customers. Specific goals that might exist inside the various types of marketing campaigns: 💠 Reducing negative publicity 💠 Building a brand image 💠 Introducing a new product 💠 Increasing affiliate sales 💠 Rebranding a company 💠 Revamping an existing product or service Types of Marketing Campaigns: 🔹Brand awareness campaign 🔹Rebranding campaign 🔹Search engine marketing campaign 🔹Social media marketing campaign 🔹User-Generated Content (UGC) marketing campaign 🔹Email marketing campaign 🔹Public relations campaign 🔹Product launch campaign 🔹Referral marketing campaign 🔹SEO Campaign 🔹Partner marketing campaign 🔹Conversational marketing campaign 🔹Influencer marketing campaign 🔹Video marketing campaign Infographic Source : @Semrush Follow me for such informative posts about marketing and digital marketing: #DIGITALmuku Mukesh Kumar DIGITALMUKU™ - 360 Degree Digital Marketing Consultant #marketing #marketingcampaign #digitalamarketing #socialemedia (at Dwarka, Delhi) https://www.instagram.com/p/CdFQSTJFsll/?igshid=NGJjMDIxMWI=

If you are not paying for it. You are not the customer; You are the product being sold. Agree? Follow me for intersting and informative post: #DIGITALmuku @Mukesh Kumar DIGITALMUKU™ - 360 Degree Digital Marketing Consultant #marketing #marketing2022 #thoughtsoftheday #salesandmarekting #digitalmarketing (at Dwarka, Delhi) https://www.instagram.com/p/CcwjmpHFgIX/?igshid=NGJjMDIxMWI=

Saturday Thoughts 😊😊 Remember: Fans are Vanity and Sales are Sanity. follow me for more interesting posts: #DIGITALmuku @digitalmuku DIGITALMUKU™ - 360 Degree Digital Marketing Consultant #saturdaythoughts #socialemedia #marketing #digitalmarketing #viralmarketing (at Dwarka, Delhi) https://www.instagram.com/p/Ccrdc75lK1X/?igshid=NGJjMDIxMWI=

Copywriting Tips for Digital Marketers ---- > Follow #DIGITALmuku for informative post about #DigitalMarketing #copywritingtips #copywriting (at Dwarka, Delhi) https://www.instagram.com/p/CbejiOMlr2q/?utm_medium=tumblr

Website errors are simply the problems that come from a misconfigured server. There are many errors defined in the HTTP specifications. The errors are often quite easy to find and read about. We can quickly get information about what causes the error, which usually leads to an easy fix. Follow #DIGITALmuku for more informative posts. #website #http #websitedesign #websitedesigner (at Dwarka, Delhi) https://www.instagram.com/p/Ca_o4Ijl65Q/?utm_medium=tumblr