Digital Marketing Trends You Must Know In 2020!
With the ever-evolving ambitious business projects, innovation and application of new digital marketing trends to bring in more productive outputs increasing profitability and hence tops the priority list of every business venture in 2020.
Like every business enterprise, if you aspire to withstand the competitive online market at present, you must accustom to the swiftly developing profitable changes in digital marketing. After witnessing the unpredictable customer behaviour patterns, preferences and ever-increasing demands, marketers can no longer trust the old strategies or marketing techniques in the hope of reaping the same projected profits. If you want your business to achieve more success this year, we suggest you to equip and employ the new technological advancements in your marketing campaigns.
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1. Artificial Intelligence-driven Advertising :
This can also be called as Programmatic advertising where Artificial Intelligence is employed to automate the ad buying process and hence you can target a more specific audience and prospects for your business.
An example of programmatic ad buying is Real-time bidding where ad inventories/spaces are purchased and sold based on impressions through an automated mechanism. Introducing automation in digital marketing processes will reflect positive effects on other business processes.
Programmatic advertising campaigns take into account more than hundred of metrics like keywords, demographics, regions, customer habits, lifestyle, time-slots and many more to personalize advertisements and targets the right audience more precisely based on the customer data.
Automation will make the entire marketing mechanism efficient, economical and quick, resulting in higher conversions rates, minimum customer acquisition costs and increased returns on investment.
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2. Artificial Intelligence-driven Chatbots :
The AI-driven Chatbots are trending and the most interesting part of digital marketing, it will remain an influential factor in digital marketing strategies in 2020. This AI-based technology employs instant messaging bots or programmed chat messengers in real-time based on a set of rules, customer data, analyzed market reports, company's products/services and other vital information so that it can efficiently handle customer queries and resolve customer issues round the clock, without any human interference.
Automated chats will engage your customers/site visitors and respond to their queries. Along with that it will learn customer behaviour and analyze the customer data suggesting better marketing inputs and increase profitability.
Reports show that Chatbots will assist more than 80% of customer care by 2020. Major benefit of Chatbots are round-the-clock service, quick responses to customer queries as the majority of customers prefer chat facility rather than calling to customer support as it is time-saving and more intelligent. Surveys show that more than 70% of Businesses are about to utilize this virtual assistance for their business as its responses are accurate, available 24/7 and keeps track of the customer's buying journey.
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3. Lens- Visual Search :
Businesses are about to invest in Visual search feature for improving the customer experience where the audience/customers can upload an image of the product they wish to purchase and search. The mechanism will provide the user with more specific results.
For example, brands like Pinterest's Lens now approves more than 2 billion fashion objects and influences the majority of search results. In partnership with brands like Samsung to induce visual search in its latest mobiles/smartphones to target the right audience for the products, they are searching. Another example is of Google Lens which is a visual search engine. It recognizes things/objects like a book or painting through the smartphone camera or an uploaded image.
4. Voice Search :
Voice search highly used feature by the customers, reports suggest more than 50% of product searches will be done through voice by 2020.
Voice search provides customers more comfort and instant response to their search saving their efforts and valuable time. These AI-driven Voice searches are smart and efficiently locates the user requirements and provide relevant data. Brands like Dominos and Paypal have employed voice search for improving customer experience, building brand awareness and optimizing search results. Errors made by these virtual voice assistants have been reduced considerably. Voice search enhances customer engagement.
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5. Progressive Web Applications (PWAs) :
These are interactive websites that operate similar to mobile apps. Where they offer features of a native mobile application and loads quickly, it shows push notifications, different modes, device in use, platforms etc. Progressive Web Applications enhances audience engagement and provides opportunities for revenue generation.
6. IoT Advertising :
Internet of Things (IoT) is having its influence on every scope of our lives, right from home appliances, mobile devices, wearable technologies to smart cars, everything is getting connected to every other thing through technology. This development has enabled digital marketers and advertising agencies to collect a huge amount of customer data about their likes and dislikes, their lifestyle, whereabouts, profession, about people they hang out with and almost everything, which is then utilized for tailoring effective brand marketing strategies, advertising and business growth.
7. Social Media Marketing :
In 2020, You can add more efficiency to your marketing strategies by leveraging the benefits of Social media marketing. This is a well tested and effective strategy which plays an active role in influencing the audience, targeting the right prospects and generating leads.
The power of social media is Interactive content like Surveys, Polls, Quizzes, Contests and much more. Along with that visual content wins the attention of the crowd and keeps the audience engaged. Social media marketing if executed in genuine a way for educating the masses through good quality content, it helps in building a community of loyal customers.
As per many reports, to sustain in social media marketing in 2020 humanization of your business brand is necessary to grow genuine rapport with the audience. For example, Instagram planned of removing likes feature after realizing the adverse effects of seeking social validation on mental health, Instagram has started focusing on inculcating good human values to connect with their audience in a better way.
These leading digital marketing trends will benefit you in 2020. To gain an edge over your competitors it is necessary to bring in better changes in our existing marketing mechanism to reap better results. Strive to revamp your older technologies, tools and methodologies with new ones to achieve the success your business deserves.
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