Lead to Customers

Ever considered evaluating your brand’s strength with a bar stool? 🤔 Just like a sturdy bar stool needs three legs for stability, a robust brand relies on a solid foundation too! 🌟Let’s understand the Bar Stool Test—a fresh perspective in understanding brand identity. 🧐 What is The Bar Stool Test and how it can revolutionize your understanding of a brand’s identity. What is Bar Stool Test? The…

businesses can overcome this limitation and elevate their marketing strategies to keep up with the competitive edge using a concept called Marketing Myopia. Check out how

The art of creating marketing communications from consumer standpoint keeping the business goals and objectives as foundation. A neuro psychological concept on how businesses can overcome the limitations of narrow thinking and elevate their strategies to deliver real customer value and keep up with the competitive edge.  When companies become overly preoccupied with the features and benefits of…

Technique of creating a moment marketing communication to stay inline with brand message with the most trending topic We all by now are celebrating the Indian’s big win of launching Chandrayan 3 on the Moon. Indian brands expressed their joy and support for ISRO’s accomplishment in the most innovative way keeping their brand’s core identity as the base.  Have you ever thought-why? Not, it’s not…

As we venture deeper into the digital age, websites have become the primary gateway to accessing information, services, and entertainment. From online shopping to educational resources, we rely heavily on seamless website navigation to satisfy our needs. However, amidst the convenience and vastness of the virtual realm, an often-overlooked aspect emerges – the toll it takes on our cognitive…

Have you ever wondered why certain products or brands seem to have an irresistible allure, while others fail to capture our attention? The answer lies deep within the neural pathways of our brains, the influence for an online buying behavior and one crucial neurotransmitter called Dopamine. In this captivating exploration of the human mind and its intricate relationship with consumer behavior, I…

What would you relate a Rocket launch topic in marketing communication? Usually a growth or a successful right. I have a crazily related it to an adult product.Adult product marketing using emotional marketing strategies Watching a rocket launch can ignite a fiery passion within us. Like. Sending sparks. Flying like shooting stars. Feeling an intimate movement On the event of successful…

Love and relationships are deeply ingrained in Indian heritage and are seen as an integral part of life. In India, love is seen as an eternal bond between two individuals, and it is believed that this bond should be nurtured and cherished throughout one’s life. It is seen as a spiritual connection that goes beyond the physical and emotional aspects of a relationship. On this #WorldHeritageDay,…

We love hearing from happy clients!It’s always a pleasure to know that our hard work has paid off and that our clients are satisfied with the results. Check out a few reviews I received.

What do you think about the benefits a company gets if Sales & Marketing teams are aligned? Organization will get quality buyers Achieve stronger targeting methods Involve in faster improvements All the above None

#ConversationalMarketing is a way of improving the experience you already deliver to your customers and accelerating your revenue. It doesn’t mean blowing up your #marketingstrategy and starting from scratch. It works around implementing 3 simple step framework #experience#learning : 1. ☝ Engage Engaging with your customers is all about meeting your potential buyers where they are, learning…

Maintaining consistent colours across social media is important because it helps to create a recognizable and cohesive brand identity. When people see your content, they should be able to immediately recognize it as belonging to your brand. Here is a strategy to formulate a style guide for your social media channels. The Real meaning og Brand Consistency Brand consistency is about making sure…

Ad with Bold statements, creating a controversy around a taboo topic, abusive language usage, anti-cultural elements etc. are becoming new trend to gain popularity in a very short span of time. It’s a publicity stunt that companies usually thinks to gain a Brand Visibility push. But Controversial ads can be a double-edged sword for companies. While they can generate attention and publicity, they…

Bespoke ads demonstrate that a brand is attentive to the needs and preferences of its customers, which can improve its reputation and brand perception. Check out how bespoke Ads strategy

Bespoke Marketing offers a range of benefits for companies. From better engagement with their target audience to increased brand recognition,bespoke Ads work as a shortvut for building sucessful a brand recognition strategy. By investing in bespoke ads, most companies have differentiated themselves in a crowded market, driving sales and revenue growth. What is Bespoke Marketing? Traditionally…

Emotional marketing outperforms other digital marketing strategies at almost every level, with better results on profit, share gain and revenue.

Customers become more focused on the importance of relationships in their buying decisions. People from all backgrounds have begun to align themselves with brands that reflect their values and speak to their emotions. emotional marketing has been the subject of extensive research in the field of marketing and consumer behaviour. Emotional marketing for Businesses catering products or services to…

Maintaining consistency in online sales can be a challenge for brands for several reasons.To overcome these challenges, brands should focus on creating a consistent and engaging online experience for customers. Core reasons for sales inconsistency Lack of control over the online sales channel:  Brands often rely on third-party marketplaces or retailers to sell their products online, which can…

Get the latest insights on the Indian Budget 2023 and its impact on the Indian Healthcare Industry. Learn about the key measures announced in the budget, including increased healthcare spending, focus on rural healthcare, promotion of telemedicine, boosti

The Indian Budget 2023, which was presented by Finance Minister Nirmala Sitharaman on February 1, 2023, has a significant focus on the healthcare industry, with a range of measures aimed at strengthening the country’s healthcare infrastructure and improving access to quality healthcare. Top 5 key measures announced in the budget for the healthcare industry Increased Healthcare Spending: The…