DearMishuDad

What type of strategies can you use to become an #influencer on social media and gain more endorsements?

The best strategy is NOT to have strategies for becoming an influencer. Don’t be on social media for that purpose. Do it to write and share about something you’re CRAZY about, and work hard to create relationships with people who share your passion. That’s it! And BTW: If I want to be an influencer, is it just a matter of connecting to an audience by speaking from the heart? Related: How to…

Mr. Franoza did very well with his Linkedin profile photo! #Branding #SocialMediaStrategy

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level. This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. Brands and others looking for customized analysis and guidance specific to their…

New: Telling your Story via Emojis on your Profile. #SocialMediaMarketing #SocialMedia #Bio #Branding

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level. This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. Brands and others looking for customized analysis and guidance specific to their…

Branding Your #SocialMedia Profile No. 7: Elina Svitolina BSMP

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level. This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. Brands and others looking for customized analysis and guidance specific to their…

Fantastic, suitable social media KPI example is here! #DearMishuDad #KPI #Branding #CTA

I think the following KPI, as well as its CTA execution, is PERFECT: Fantastic KPI Here is why: Social media platforms such as Instagram and YouTube were not built for instant sales (not even for eCommerce, although the platforms are fixing that now). They were built from the bottom up for community building, where the community building is focused around ideas, attitudes, specific emotions…

Should brands contract only Influencers who posted about their products in the past? #InfluencerMarketing #Branding

No, that’s a shortsighted approach and out of touch with the way influencers work. After all: Many products and brands are totally new and no one has used them yet (and that’s the whole point of hiring SMI (Social Media Influencer), to gain awareness.If SMI used “Adidas shoes” so far (and enjoyed them tremendously), it doesn’t mean she won’t enjoy “Bronx shoes”!SMI who are professional may not…

"I have a cute dog... :-)" in your YouTube About...? #Branding #YouTube

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level. This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. Brands and others looking for customized analysis and guidance specific to their…

Why do some teens want to be Influencers? #DearMishuDad #GenY #GenZ #Influencers

Because teens are…people. And people believe people, not company’s brands. (more…)

“I just wanted to share this blog about the lack of transparency in the influencer marketing industry”

I don’t think WE should handle transparency, as well as ethics and morals. In fact, we shld stop it… Think about that – influencers are community builders. The only ones who are important here are *their community members*. If those like x% of transparency, ok. If they like x-12% transparency, that’s ok FOR THEM too, it’s up to the people to decide which communities they are following, not for us…

Best Design and Publishing tools for Influencers

When it comes to my private coaching sessions, the most popular question is: “which tools do you recommend for SMI (social media influencers)”? My answer so far has been: Generic apps from the platforms themselves (e.g. YouTube app to create/post Shorts), because they are fully optimized for each platform.Adobe Spark or Canva for post creation and editing.iOS “shortcuts” for meme building,…

Feedback #Influencers for @Walmart and @Amazon Vendors #DearMishuDad #Feedback #AmazonFBA

Hire niche SMI* with the sole objective of getting feedback for samples received from the factory before placing a minimum quantity order with your manufacturer, and definitely before sending a new product to the Amazon (or Walmart) warehouse. *SMI = Social Media influencers. Source: Who is an influencer? I have been there. I was an Amazon Vendor and really enjoyed it. What a journey it is!…

Brands, your media war against fake influencers may not work if you don't do these 5 things. #DearMishuDad #Auditing

From time to time brands launch media PR campaigns to complain that the influencers they hired “were fake.” For example, the following was promoted and mentioned on Google 255,000 times (that’s a quarter million!). “At Unilever, we believe influencers are an important way to reach consumers and grow our brands. Their power comes from a deep, authentic and direct connection with people, but…

Why does everyone want to be an influencer?

Everyone wants to be an influencer because they confuse influencers with the beautiful celebs who sail on beautiful yachts… It’s not the same thing though. Most SMI* are unknown to the public and yet they influence. The job requires so many working hours a day of content creation, photography, editing, re-editing, publishing, marketing and – yes – engaging all day long… *SMI = Social Media…

Is it a good idea for brands to say their product is cool on their social bio? #DearMishuDad #BSMP #Branding

Don’t use some version of “I have a cool product” on your BSMP unless the community you’ve built is about brands that say “cool” about their products… Your BSMP is for talking about WE vs “Me”…? https://www.dearmishudad.com/social-media-branding-wordings/#5-us-us-us-is-me-me-me *BSMP = branded social media profile, a term that was coined by… me. Branding Your #SocialMedia Profile (BSMP)…

Are Influencers and Brands Pirates? #DearMishuDad #Influencers

Many good marketers were and are pirates. Brands and social media influencers are no different. They “pirate” by introducing various ideas to relevant their audience and see what bites. As you must know by now, I’m a big favor of testing until perfecting, and testing the story-telling of your brand in particular. Some go to the extreme of pirating, and that’s (sometimes) ok too: The Amazon…

My Take- Call-To-Action: Tell Your Audience Why. #DearMishuDad #CallToAction

Besides providing a clear and simple action for your audience to take, it’s also important to tell them why they might want to do it. Here are some examples: “Alright guys, that’s a wrap! Like and comment below if you want to discuss more!” Continue reading

Brands: DM is the new 'phone number' for social media! #DearMishuDad #Communicating #800calls #Branding #SocialMediaPresence

Brands: So we know by now that not having a presence on social media is like you… do not exist, since that’s where your audience is. Your social media account is your business card, your face, your talking point, your front-line, your border, your mom and pop, your puppy too. Once you choose the right social media platform for the audience you want to reach, and you activate it, it’s…YOU. Make…