#mega-influencers

Should brands contract only Influencers who posted about their products in the past? #InfluencerMarketing #Branding

No, that’s a shortsighted approach and out of touch with the way influencers work. After all: Many products and brands are totally new and no one has used them yet (and that’s the whole point of hiring SMI (Social Media Influencer), to gain awareness.If SMI used “Adidas shoes” so far (and enjoyed them tremendously), it doesn’t mean she won’t enjoy “Bronx shoes”!SMI who are professional may not…

The Rise Of Influencer Marketing | Four Types of Influence Marketing

The Rise Of Influencer Marketing  Influencer marketing has grown exponentially over the last five years, and it is safe to say it is not going anywhere fast. More and more brands are redeploying their marketing budget in the direction of influencers and with good reason. The world of influencers is multi-faceted, effective and given the power they yield, no marketer can afford to overlook…

What is the difference between a celebrity and an influencer? #DearMishuDad

All influencers are celebs in some way! The difference is that influencers with fewer than 50M followers are only celebs within their own communities.

Influencers but not public celebs – some examples

That’s right, there are now around 45M influencersin the world and 44M of them are unknown to the general public. That doesn’t mean they’re not celebrities — they are, for the members of the…

My take: Why does the mainstream media hate social media #influencers?

Mainstream journalists/media know that people love to hate “entitled spoiled lazy” celebs. Most journalists are confused and think that all 47 million influencers are fashion/beauty/hotel celebs, yet they are not… Most social media influencers are not public figures at all. The media should treat them as the individuals they are!

https://www.dearmishudad.com/not-all-influencers-are-bad-fake-o…

Your #InfluencerMarketing strategy is broken if you are looking for immediate conversion from influencer post to sales

Every day I see more and more business people who have a smart vision — they understand that a social media presence is essential for business to make it big. This is true – moving the needle for your business’ social media presence is important, and perhaps should be at the root of all your other marketing objectives.

And by now, you likely also understand that to have an impact you have to

Mega Influencers - Examples...

While there are three types of influencers (Micro, Macro and Mega-Influencers), only the Mega-Influencers are usually known to the public…

Examples of the mega, also known as social media celebs is here:

Kim Kardashian = Mega influencer

Kanye West = Mega influencer