politics is an Obama-nation
Social Media, particularly Youtube, Facebook and Twitter have influenced the political landscape in recent years. Many politicians around the world, including; Barrack Obama, Kevin Rudd and even Malcolm Turnbull have utilised social media to reach out to their constituents, targeting younger voters.
It has been used the world over to enhance public profiles during political campaigns. One such example of this is Barrack Obama's 2008 Presidential campaign.
Barrack Obama was particularly successful in his bid to become US President due to his extensive use of the internet to rally supporters and make his policies know. Obama was able to build relationships through forums and social websites such as MySpace and Facebook, he developed a face-to-face quality that gave his supporters a sense of trust which ultimately lead to him becoming president.
One thing that set Obama apart was that his campaign managers used consumer marketing to specifically target individuals with customised information, therefore the political communication to these users was based on data collected about them. Social Media was used as a sophisticated campaign tool, but it cannot be said that it has inspired Australian politicians to do the same.
In the United States, voting is optional, therefore not many people vote, unlike in Australia where voting is compulsory. Therefore Barrack Obama's online campaign mobilised people to get to the voting booths.
This week Barrack Obama had a selfie blunder which spiralled into a commercial controversy that could lead to the banning of selfless from the White House.
American baseball player David Ortiz met the leader of the free world and snapped a picture tweeting it to his 642,000 followers.
It was then retweeted over 42,000 times, including from phone giant Samsung, who had just signed Ortiz as a 'social media insider'. Samsung Mobile US retweeted the photo to its 5.2 million twitter followers. Obama is now in hot water, and it may see the end of selfies from the White House after this publicity stunt from Samsung.
Australian politicians have attempted to break the social media wall however it has occurred rather unsuccessfully. Although the Federal Election in 2013 saw an increase in the use of digital communities, it was in the form of boring youtube videos filmed on a porch. Did the use of social media by Australian politicians influence me? Engage me as a young voter? No.
However, one youtube clip that got Australia talking was Kevin Rudd on Q and A responding to a question about homosexuality which revived over 3 million views on youtube.
https://www.youtube.com/watch?v=TzV1r5SCc8U
Similarly, former PM Julia Gillard received praise around the world after criticising now PM Tony Abbott on his misogynistic ways.
Australian politics has done something right, lucky for us the election only runs for a month unlike America. However, that is all that can be said in Australia's defence. Ultimately, Australian politicians did not embrace social media effectively. Is it a case of too little, too late?
https://www.youtube.com/watch?v=T0uRO5ZpvtA