Cybage Software

The phrase "advertising technology," or "adtech," refers to a broad category of hardware and software used by marketers to deliver and track their digital advertising campaigns and target audiences. Adtech emerged to simplify the process as buying and selling digital ads got increasingly difficult. Demand-side platforms are popular adtech products that let advertisers buy impressions and choose audiences across a variety of publisher websites. Adtech now makes it possible for marketers and agencies to efficiently manage linked campaigns.

TARGET THE RIGHT AUDIENCE WITH CYBAGE, YOUR TRUSTED ADTECH PROVIDER

The advertising business is always changing. More efficient ways of classifying and serving clients are being discovered, and new technologies and systems are being developed. All of this promotes compliance with privacy laws while enabling improved media and return on ad spend (ROAS) measurement.

By automating media transactions in real-time, adtech has transformed the dynamics of media trading and allowed marketers to deliver personalized messaging to an appropriate audience. The dynamic and logistically challenging digital advertising sector has seen the potential of programmatic solutions. Organizations are allocating more of their digital advertising budget to AdTech solutions due to programmatic advertising's widespread acceptance across channels.

Digital products today are constantly in competition with each other to get their users to notice them. Jon Oberlander (CEO of Ampush Media, Inc.) joins Cybage's Girish Deshpande (Associate Vice president) to discuss how brands can leverage the effects of this attention economy to their benefit.