Amazon’s Logo, as shown above, is something that for me is instantly recognisable but was something I had not considered if it had a meaning behind it. I learned last week after visiting their HQ that it is meant to represent delivering smiles (or everything) from A-Z. As someone who enjoys learning little facts this was something nice that I picked up which kinda made my day among a multitude of varied other events during the day.
The visit also gave me great insight into the values of the company, their four guiding principles being;
Tailoring everything from item suggestions to advertising specifically to each individual. Being the first online platform allowing its customers to create reviews on products to inform other consumers and also manufacturers about a specific product, a concept which is common place today but at the time was thought to be a company destroying move, a bold, innovative but also risky step which ended well for the company.
Amazon studios creating new award winning content, TV and Film (’Sneaky Pete’ and ‘Man in the High Castle’ being some of my favourites) and the many devices such as Amazon kindle and echo, devices which evolved from mistakes but were rehashed to create commercially popular products that are widely used today.
3. Commitment to operational excellence
Constantly upping their game and evaluating their performance to see how best to optimise their company to enable them to deliver optimal customer service to the consumer.
New technologies and innovations, always thinking three chess moves ahead
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