CRAP CREATIVES

The groups got their own color setting with a refined variant of the main palette. The illustrations are based on the Illustrative Icons, but are modified to be more alive and able to be put into motion. The icons can easily be separated from the clusters to specify the data in more detail.  Which one are you?

JULA - Own Brand Packaging Jula has wide range of products in within the home fixer industry – and they all need a package design. My role as Packaging Artworker at the Inhouse EMV department was about implementing the new design guidelines to most of their Own Brand products. From line extensions to a whole new packagingconcept about to be launched for christmas.

All in Brewing - Gbg Haze One out of many labels for my friends at All In Brewing. This is the sixth version of their Gbg Haze IPA with a summer vibe label.

An update to the library with illustrative icons. As a step between functional pictograms and ICA’s illustration style, the icons are designed to communicate a hand-drawn feeling while at the same time containing a high degree of clarity. They are used both internally and externally for customers both in print and digitally, mainly online, in shop terminals, and on the Pronto App. ICA’s illustrations should evoke emotions and combine clarity with playfulness, with the presence of a human hand. Depending on the role of the illustration in the context, the image can be more or less descriptive. The illustrative icons are mainly used in the primary color scheme “red/orange” but are also available in five secondary color schemes that can be used where the icons must match existing design.

Lärjedalen is a district council area northeast of Gothenburg that got its name from the stream that meanders through the landscape; Lärjeån. In the valley, it runs naturally through a fissure valley that runs from a rolling stone ridge in the east and then flows into the Göta Älv in the west. The shape changes from thin to wide and follows the undulating nature... A monogram represents the flow of the stream. The letter L is central and no matter how it is turned, it stands correctly. This makes it suitable for caps, coasters and other merch. Just as the river it flows to be wide and thin. And just as nature, the beer is amazing.

ICA - Apotek Hjärtat Small update of the library with pictograms for Apotek Hjärtat. The pictogram is an extension of Apotek Hjärtat’s logo symbol. The logo represents the warm, open and caring attitude the heart stands for. The brand leads the market forward with a modern, proactive approach to health and well-being. A modern attitude with a positive view where quality of life is the focus, is embodied in the logo and by extension also in the pictograms. These are used for communication in different types of media, for example online and on signs in physical stores.

This gives consistency and consensus to strengthen and modernize Evercare over all.

The image in the back is an 19th century illustration that shows the old factory buildings where the brewery is located today; Mölnlycke Fabriker outside of Gothenburg, Sweden.

EKONOMI STUDION Logotype for the accounting agency Ekonomi Studion. The E and S together creates a clover to hint about welfare and luck. Part of a Visual identity.

Signpainting Brooklyn Brewery Handmade signs for Brooklyn Brewery Beer MASH in Gothenburg, Sweden. Costume shaped signs and letters where used as navigation and fitted in to interior set design by Kristina Sandfors. In collaboration with Hampus Wester.

Typographic illustrations for the folder "Flytta hemifrån" that was sent out to all young adults in city of Gothenburg. Commissioned by Intraservice.

Dank Tranquillity Label design for Dank Tranquillity, a Double Dry Hopped New England India Pale Ale. Yes, a DDHNEIPA. Brewed by All In Brewing in collaboration with the death metal-band; Dark Tranquillity. Printed on metallic paper for extra metal feeling, of course!

A collaboration with Patrik Larsson.

Sense this was a collaboration brew with three breweries, the whole label design is visible only when three bottles stands next to each other. Triple win!

Business As Usual! A lentacular printed tap label. So when you enter a bar and looking for a beer, this one is popping in front of your eyes. Unusual! 

Over the years I been having the pleasure to work with Swedens best hip hop club, Colors. Every summer wednesday a new color adorn the club and everyone wears their best outfit! Since 2014 I built some of the interior for Colors. Huge brushes, color buckets, different signs and for the 10 year anniversary; a huge totem as a spiritual color god! Big up to Mattias Lundin, club arranger.

Hoppy Golden Ale The label for Stigbergets Bryggeri and the official festival beer for the Micro Beer Festival in Söderbärke, SMÖF 2017. Print on gold foil paper matches this golden brew.