Mala Juana and Mary Jane, illustrations and labels design for Mala Juana Brewery, beer with hemp infusion. Tasty!

Identity for Fort Point Beer Co. by Manual

With the populist goal of creating “good beer for everyone,” Fort Point Beer Co. is an independent beer company who believe the simple things in life can be a whole lot better.

Manual has worked with the brewery since its inception to create a visually rich and delightful brand identity and experience that reflects the unique story of the City by the Bay. Each beer brand within the product portfolio celebrates iconic elements of city landmarks and Bay Area culture to create a brand that locals can relate to and see themselves in.

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Manual is a design and brand consultancy creating meaningful impact through the thoughtful application of brand narrative, graphic design, art direction, and material craft. They partner with visionary clients to translate bold ideas into beautifully articulated identities, communications, and experiences. Their work creates value through recognition and desirability.