THIS & THAT! Naming and labeling desing for these two IPA's brewed by @allinbrewing. A Googled and photoshopped set design inspired by Systembolaget taste guide.
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THIS & THAT! Naming and labeling desing for these two IPA's brewed by @allinbrewing. A Googled and photoshopped set design inspired by Systembolaget taste guide.

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ICA Sverige - Customer Segments
Based on knowledge and customer data, these small worlds of objects show the different shopper segments at ICA. Together with introduction texts and statistics, each illustration tells a story about a general persona.
The groups got their own color setting with a refined variant of the main palette. The illustrations are based on the Illustrative Icons, but are modified to be more alive and able to be put into motion. The icons can easily be separated from the clusters to specify the data in more detail. Which one are you?
JULA - Own Brand Packaging Jula has wide range of products in within the home fixer industry – and they all need a package design. My role as Packaging Artworker at the Inhouse EMV department was about implementing the new design guidelines to most of their Own Brand products. From line extensions to a whole new packagingconcept about to be launched for christmas.
All in Brewing - Gbg Haze One out of many labels for my friends at All In Brewing. This is the sixth version of their Gbg Haze IPA with a summer vibe label.
Lärjedalens Bryggeri
Lärjedalen is a district council area northeast of Gothenburg that got its name from the stream that meanders through the landscape; Lärjeån. In the valley, it runs naturally through a fissure valley that runs from a rolling stone ridge in the east and then flows into the Göta Älv in the west. The shape changes from thin to wide and follows the undulating nature... A monogram represents the flow of the stream. The letter L is central and no matter how it is turned, it stands correctly. This makes it suitable for caps, coasters and other merch. Just as the river it flows to be wide and thin. And just as nature, the beer is amazing.

Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
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University of Gothenburg This concepts should attract more international students for Gothenburg University by improving communication at the student fairs. In relation to our developed key words Journeys/Adventure/Ambition/Experience/Future, we created 2 concepts // 2 goodie bags. They package the brand and tells about the conditions, materials and thoughts. No 1: Journey: Through life, Studies, Cities. No 2: Gothenburg: Student Life, Context, The seances. “University of Gothenburg is about traveling, about adventures and experiences, futures and visions. The education is your key to the city.“ Project group: Andreas Remfeldt, Ebba Carlén, Caroline Eriksson, Frej Wichmann
KULAN An investigation of the design object Kulan, using the word Prejudice to apply with the object. Kulan is designed by the artist Gunnar Larsson in 1969 for Gustavsberg. Made of the heat resistant plastic melamin and produced in a range of colors. Collaboration with Lisa Marie Bengtsson
GATUMUSIK APP How do you pay the musicians on the streets without cash? Use this APP. You can see where and when they preform, follow your favorites and offcourse, give them some money!