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𝟯 𝗪𝗮𝘆𝘀 𝗧𝗼 𝗚𝗲𝘁 𝗢𝘂𝘁 𝗼𝗳 𝗘𝗺𝗮𝗶𝗹 𝗣𝘂𝗿𝗴𝗮𝘁𝗼𝗿𝘆 - 𝗮𝗻𝗱 𝗟𝗮𝗻𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗜𝗻𝗯𝗼𝘅 Now that you’ve bought a list of leads/potential customers… Or you have an opt-in page set up for those who see your Facebook ads… You can now send Emails to all of them. And that’s great but what often happens now is you send an Email, and nothing happens… The only response you get is the sound of the crickets in your backyard… While it could be that nobody likes your offer… The most likely reason (unless there are a lot of unsubscribes) is – They didn’t see your email... Because it probably landed in the Promo Tab. 𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝗶𝗳 𝘆𝗼𝘂𝗿 𝗘𝗺𝗮𝗶𝗹 𝘄𝗲𝗻𝘁 𝘁𝗼 𝘁𝗵𝗲𝗶𝗿 𝗣𝗿𝗼𝗺𝗼 𝗧𝗮𝗯? Because Google isn’t going to send you a personal message like – “Hey, buddy I sent your email to the Promo Tab, and I’m sorry about that…” The biggest clue you get is – Low open rates. But that’s a bit of a catch-22… To get out of promotions you’ll need open rates that are above 20%. Preferably over 50%. So how do you do that? 𝘉𝘺 𝘵𝘦𝘴𝘵𝘪𝘯𝘨 𝘺𝘰𝘶𝘳 𝘦𝘮𝘢𝘪𝘭𝘴 𝘴𝘦𝘤𝘵𝘪𝘰𝘯 𝘣𝘺 𝘴𝘦𝘤𝘵𝘪𝘰𝘯… I’ll share more about that on FRIDAY. So be sure to hit the bell to you see my post. 𝗬𝗼𝘂 𝗰𝗮𝗻 𝗿𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗻𝗼𝘄 𝗯𝘆 𝗰𝗹𝗶𝗰𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝗯𝗲𝗹𝗼𝘄. 𝗣.𝗦. Or we can chat briefly about your email list… 𝗖𝗹𝗶𝗰𝗸 𝗼𝗻 𝗺𝘆 𝗖𝗮𝗹𝗲𝗻𝗱𝗹𝘆 for a 15-min chat. #CoryMolloy #Sales #Marketing #Emails #EffectiveAdvertising (at Phoenix, Arizona) https://www.instagram.com/p/Co-PrZarH_r/?igshid=NGJjMDIxMWI=

𝗥𝗮𝘆'𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗴𝗶𝗰 𝗦𝗼𝗹𝗱 𝗠𝗶𝗹𝗹𝗶𝗼𝗻𝘀 𝗼𝗳 𝗠𝗲𝗱𝗶𝗼𝗰𝗿𝗲 𝗛𝗮𝗺𝗯𝘂𝗿𝗴𝗲𝗿𝘀 (PART 2) Ray Kroc (The Founder of McDonald’s) didn’t invent the hamburger… And he didn’t even TRY to make a better burger… Because he thought Americans wanted 3 things… #CoryMolloy #EffectiveAdvertising #SalesScripts #Marketing #Ads #JoniMolloy #MakeMoreMoney #Copywriting #SalesCopy #SalesScripts #DigitalMarketing https://www.instagram.com/p/Co5CgeTpWG-/?igshid=NGJjMDIxMWI=

𝗪𝗵𝗲𝗻 𝗮 𝗴𝗿𝗼𝘂𝗽 𝗼𝗳 𝘁𝗼𝘂𝗿𝗶𝘀𝘁𝘀 𝘃𝗶𝘀𝗶𝘁𝗲𝗱 𝗮 𝗰𝗿𝗼𝗰𝗼𝗱𝗶𝗹𝗲 𝗳𝗮𝗿𝗺, 𝘁𝗵𝗲 𝗼𝘄𝗻𝗲𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗽𝗹𝗮𝗰𝗲 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝗱 𝗮 𝗱𝗮𝗿𝗶𝗻𝗴 𝗽𝗿𝗼𝗽𝗼𝘀𝗮𝗹 – With this many crocodiles - I will give 1 million dollars to anyone who swims to the shore and survives. Nobody dared to move. Then suddenly a man jumped into the water and desperately swam towards the shore while he was chased by all the crocodiles. With great luck, he arrived. With total admiration the owner announced: We have a brave winner! After collecting their reward, the couple returned to their hotel. Where the manager told him, he was very brave to jump. The man then said – “I didn't jump, someone pushed me!” His wife smiled... 𝗠𝗼𝗿𝗮𝗹: "𝗕𝗲𝗵𝗶𝗻𝗱 𝗲𝘃𝗲𝗿𝘆 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗺𝗮𝗻, 𝘁𝗵𝗲𝗿𝗲 𝗶𝘀 𝗮 𝘄𝗼𝗺𝗮𝗻 𝘄𝗵𝗼 𝗽𝘂𝘀𝗵𝗲𝘀 𝗵𝗶𝗺." And that’s how I made my first million… JK There are two broad categories for products and services – 𝗡𝗲𝗲𝗱𝘀 𝗮𝗻𝗱 𝗪𝗮𝗻𝘁𝘀. If something 𝗡𝗲𝗲𝗱𝘀 marketing to get you to buy it. It’s probably not a need. Yet our 𝗪𝗮𝗻𝘁𝘀 are things that make our life worth living. Nobody technically needs a car – because you could probably get to work on a bike. Nobody technically needs to hire a top marketing professional to work on their messaging – because everyone can write. Yet how much time does your car save you? And how much money would a leading marketing expert make you, when 100% of your income depends on your messaging? The time and money you can save and make with these 2 can be a lot. So if you have the room to grow and want to serve more people – I might be super helpful to you. 𝗦𝗲𝗻𝗱 𝗺𝗲 𝗮 𝗻𝗼𝘁𝗲. 𝗣.𝗦. And be sure to like, comment, subscribe and share. #Motivation #Sales #Marketing #Business #EffectiveAdvertising (at Phoenix, Arizona) https://www.instagram.com/p/CoxQc82pYpD/?igshid=NGJjMDIxMWI=

It’s always fun to 𝗦𝗲𝗲 𝗣𝗿𝗼𝗕𝗮𝗿𝘀 on the shelf. My friend Arthur Eggertsen mixed up a bunch of healthy ingredients in his bread mixer, and I grabbed a handful of it for my next 100 mile bike ride. I was so impressed with how it tasted and how I felt – I told him, “We’ve got to sell this. It’s the best-tasting and healthy trail mix I’ve ever had!” Art gathered 17 whole food ingredients with a special combination of vitamins, minerals, and nutrition – from the bulk bins at Good Earth Natural Foods. And put it all together into this delicious bar you enjoyed and functioned well on, if it was the only thing you could eat. It’s digestible and feels fantastic when you are pedaling fast… He agreed with me and asked for my help with the marketing. So I came up with the name “𝗣𝗿𝗼𝗕𝗮𝗿” for professionals, created the first ads, and got it into the first 100 stores. ProBars quickly became popular with cycle teams… Athletes and supermodels around the world. It’s now a multi-million-dollar success story. And I had a lot to do with that… Now when I See 𝗣𝗿𝗼𝗕𝗮𝗿𝘀 on the shelf… It reminds me that what I do makes a difference. That my sales and marketing makes the world a better place. And it inspires me to do even more positive things. 𝗪𝗵𝗮𝘁 𝗺𝗼𝘁𝗶𝘃𝗮𝘁𝗲𝘀 𝘆𝗼𝘂 𝘁𝗼 𝘄𝗼𝗿𝗸 𝗵𝗮𝗿𝗱𝗲𝗿 𝗮𝗻𝗱 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵 𝗺𝗼𝗿𝗲? #TheProBar #CoryMolloy #JoniMolloy #EffectiveAdvertising #Marketing https://www.instagram.com/p/Cou6xnjvOOD/?igshid=NGJjMDIxMWI=

𝗛𝗼𝘄 𝗗𝗼 𝗬𝗼𝘂 𝗛𝗮𝗻𝗱𝗹𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀? When Prince was scheduled to perform in the Super Bowl in 2007… They told him, “don’t worry about the rain.” “It hasn’t rained during the Super Bowl in 40 years…” Yet this Super Bowl, was in Miami. And right before halftime, it started to POUR. Prince met with legendary producer Don Mischner 5 times to plan the show. Don had produced The Beatles, Michael Jackson, The Rolling Stones… the greats. And usually, artists want to promote something during the Super Bowl show. Not Prince. His intention was extremely clear: Put on the greatest show he could. He developed a set list that included other famous music. He planned songs from Bob Dylan to the Foo Fighters. The performance had 4 electric guitar changes. His backup dancers were twins wearing 5-inch heels. Then the unthinkable happened. 𝗜𝗧 𝗥𝗔𝗜𝗡𝗘𝗗… The producer Don was concerned Prince might not perform. He was worried about the guitar changes, the heels, the slippery stage. So he called Prince. They had this legendary exchange: Don: “Prince, I want you to know it’s raining.” Prince: “Yes. It’s raining.” Don: “Are you ok with that?” Prince: “𝗖𝗔𝗡 𝗬𝗢𝗨 𝗠𝗔𝗞𝗘 𝗜𝗧 𝗥𝗔𝗜𝗡 𝗛𝗔𝗥𝗗𝗘𝗥?” Conversation over. Then Prince delivered his masterful music to millions. He even used the rain as part of his performance. Turning it into one of the best Super Bowl halftime shows in history. Instead of stopping or giving up… He moved forward and… The set became a highlight to his incredible career. 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝗸𝗶𝗻𝗱 𝗼𝗳 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲... 𝗪𝗵𝗲𝗻 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗰𝗼𝗺𝗲 𝘆𝗼𝘂𝗿 𝘄𝗮𝘆? #EffectiveAdvertising #SuperBowl #Motivation #Marketing #CoryMolloy https://www.instagram.com/p/CosDQxrLups/?igshid=NGJjMDIxMWI=

❤️ 𝗧𝗵𝗶𝘀 𝗩𝗮𝗹𝗲𝗻𝘁𝗶𝗻𝗲’𝘀 𝗗𝗮𝘆 – 𝗟𝗲𝘁’𝘀 𝗔𝘃𝗼𝗶𝗱 𝗧𝗿𝗶𝗴𝗴𝗲𝗿𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗖𝗹𝗶𝗲𝗻𝘁’𝘀 𝗢𝗳𝗳 𝗕𝘂𝘁𝘁𝗼𝗻𝘀❤️ (Here’s what I mean by that) Let’s say you’re at lunch with someone new, and they are rude to the waitress… You’ll probably believe they’re not a good person, right? Even if they were nice to you the entire time. Nobody had to say anything about it… You just feel it. 𝗛𝗲𝗿𝗲’𝘀 𝟯 𝗺𝗼𝗿𝗲 𝗲𝘅𝗮𝗺𝗽𝗹𝗲𝘀: ❤️ Now let’s say you see someone wearing a $100,000 watch… You’ll probably conclude they’re rich. ❤️ But if you see someone picking up trash that isn’t theirs – It’s probably safe to say this person cares about the environment, right? ❤️ If you’re out walking and you notice someone looking out for a homeless person – You’re likely to think they are compassionate... And when you make up your mind about a person like this – whether it’s wrong or right, the perception usually stays with you. Meaning you probably won’t change your mind about it. I call these “signals…” Unfortunately, a lot of business owners unintentionally send the wrong signals… Turning their client’s buying brain OFF! 𝗟𝗲𝘁’𝘀 𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝗧𝗵𝗲𝘀𝗲 𝗔𝗰𝗰𝗶𝗱𝗲𝗻𝘁𝗮𝗹 𝗢𝗳𝗳 𝗕𝘂𝘁𝘁𝗼𝗻𝘀 𝗙𝗼𝗿 𝗔 𝗠𝗶𝗻𝘂𝘁𝗲 What if there was a way you could jump inside the brain – Of a person right before they wanted to buy something? And actually see what was going on inside their head. You’d probably see two big beliefs behind every purchase. One that’s external: “I believe this product (or service) will work.” And another that’s internal: “I believe it will work for me.” Or “I believe I can.” I’m sharing this idea because as a business owner – Your marketing message needs to flow… And if you accidentally interrupt the other person’s process before they have decided to buy – you’ll lose the sale. It’s like accidently hitting the OFF Button on your potential client. So keep this in mind with your sales conversations and your marketing materials. 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝘄𝗲 𝗮𝗹𝗹 𝗻𝗲𝗲𝗱 𝘁𝗼 𝘁𝗵𝗶𝗻𝗸 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝘄𝗲 𝗰𝗮𝗻 𝗯𝗲𝗻𝗲𝗳𝗶𝘁 𝗳𝗿𝗼𝗺 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗯𝗲𝗳𝗼𝗿𝗲 𝘄𝗲 𝗯𝘂𝘆… #Sales (at Phoenix, Arizona) https://www.instagram.com/p/CopzKbQv884/?igshid=NGJjMDIxMWI=

𝗪𝗵𝗮𝘁 𝗔𝗿𝗲 𝗬𝗼𝘂𝗿 𝗙𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗦𝘂𝗽𝗲𝗿 𝗕𝗼𝘄𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝘅𝗮𝗺𝗽𝗹𝗲𝘀? Because Extra Creative Marketing… Makes You Memorable. Joe’s Farm Grill was packed all week because they offered customers a way to support their favorite NLF team… You could order Kansas City BBQ… Or you could order… The Philly Cheese Steak. What a fun way to support your team. I didn’t watch the game… But I love the creative marketing that comes with it. 𝗔𝗻𝗱 𝗶𝗳 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝗮𝗻 𝗲𝘅𝘁𝗿𝗮 𝗰𝗮𝗻 𝗼𝗳 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘄𝗵𝗼𝗼𝗽-𝗮𝘀𝘀… 𝗜’𝘃𝗲 𝗴𝗼𝘁 𝗮 𝘀𝗶𝘅 𝗽𝗮𝗰𝗸 𝗳𝗼𝗿 𝘆𝗼𝘂 𝗮𝘁 𝗺𝘆 𝗼𝗳𝗳𝗶𝗰𝗲. If you like money making marketing tips… 1. Follow Us: #CoryMolloy and #JoniMolloy 2. And hit the bell to see all of our posts first. 3. You can receive our emails by opting in at: #EffectiveAdvertising .tv #SuperBowlAds #Marketing #SalesLetters #Sales #SalesCopy #DigitalMarketing #DirectResponse #Ads #BrilliantAds #Business (at Phoenix, Arizona) https://www.instagram.com/p/ConshN9PeiN/?igshid=NGJjMDIxMWI=

𝗚𝗲𝘁𝘁𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗘𝗺𝗮𝗶𝗹𝘀 𝗥𝗲𝗮𝗱 𝗜𝘀 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗶𝗻𝗴… You don’t automatically get customers just because you have a list, and you send out an email. Because most of us are getting 200 emails a day… And while some of them do come from friends… Most of them are probably junk mail. To give you a better idea of what I’m saying here… 306 billion emails were sent EVERY SINGLE DAY in 2020! And nobody wants THAT many emails… (Not even a marketing guy like me who loves to read) So the Email platforms (like Gmail) created an algorithm… To spot ads BEFORE they get delivered. So they end up in the SPAM folder – the place where Emails go to die. A kind of email purgatory… Or the PROMO TAB, the other email graveyard where emails are never seen again. While these junk mail folders have improved the quality of the emails we get… They also create a special challenge for business owners who want to send holiday specials to their customers. Because you can spend days writing the perfect email for your customers and it may never be seen by anyone… And nobody wants to throw away their time, money, and energy like that. 𝗦𝗼 𝗵𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝘄𝗿𝗶𝘁𝗲 𝗲𝗺𝗮𝗶𝗹𝘀 𝘁𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗴𝗲𝘁 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲? 1. Be extra creative with your headline to get attention. 2. Show the specific life changing outcome they can have with your product. 3. Invite them to get your product so they can have those new results today. That’s the basics. Read the full article for specifics. 𝗣.𝗦. Or we can chat briefly about your email list… 𝗖𝗹𝗶𝗰𝗸 𝗼𝗻 𝗺𝘆 𝗖𝗮𝗹𝗲𝗻𝗱𝗹𝘆. #CoryMolloy #Sales #Marketing #Emails #EffectiveAdvertising #Copywriters #BrilliantAds (at Phoenix, Arizona) https://www.instagram.com/p/CofV9IipKR8/?igshid=NGJjMDIxMWI=

𝗛𝗲𝗿𝗲’𝘀 𝗪𝗵𝘆 𝗬𝗼𝘂 𝗡𝗲𝗲𝗱 𝗔𝗻 𝗘𝗺𝗮𝗶𝗹 𝗟𝗶𝘀𝘁! Emails may be your best path to: • Get Leads • Nurture Leads • Support Sales • Build a Tribe of Raving Fans Yet even MORE importantly… Once your email list gets to a few thousand happy subscribers… You’ll have your very own “legal” money-printing machine! 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗶𝘁’𝘀 𝗼𝗳𝘁𝗲𝗻 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗯𝗲𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗼𝗻𝗲𝘆. And having your own email list just might save your business… Because it softens the special surprise that can come at any time… “The hey what happened? Our ads were shut down!” And next thing you know, you’re scrambling to stay in business. That’s not fun for anyone, but you can be prepared for it. By creating other sources of revenue with your Email list. 𝗟𝗲𝘁 𝗺𝗲 𝗴𝗶𝘃𝗲 𝘆𝗼𝘂 𝟯 𝗠𝗼𝗿𝗲 𝗥𝗲𝗮𝘀𝗼𝗻𝘀 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝗮𝗻 𝗘𝗺𝗮𝗶𝗹 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻: • Email Marketing Offers the Highest Return in Marketing • For every $1 you spend can make you $42 (on average). • It also converts 40% better than Facebook Ads… So I’m not surprised to read that 91% of marketers say… “An Email List can be your most important marketing tool.” If you don’t have a list yet… Maybe my next post will inspire you to get started. I’ll put a link to the rest of the article below. 𝗣.𝗦. We’ve got two sizable projects starting soon – If you’d like to chat briefly with me about your email list… 𝗖𝗹𝗶𝗰𝗸 𝗼𝗻 𝗺𝘆 𝗖𝗮𝗹𝗲𝗻𝗱𝗹𝘆 𝗳𝗼𝗿 𝗮 𝟭𝟱-𝗺𝗶𝗻𝘂𝘁𝗲 𝗰𝗵𝗮𝘁 𝘁𝗵𝗶𝘀 𝘄𝗲𝗲𝗸. And 𝗵𝗶𝘁 𝘁𝗵𝗲 𝗯𝗲𝗹𝗹 if you want to see the next articles I write… I’m actually putting together an extra special carousel for you right now. #CoryMolloy #JoniMolloy #MakeMoreMoney#Business #DigitalMarketing #Ads #Sales #Marketing #Emails #EffectiveAdvertising #Copywriters #BrilliantAds (at Phoenix, Arizona) https://www.instagram.com/p/CoaKSnAPYGr/?igshid=NGJjMDIxMWI=

𝗚𝗼𝘁 𝗔𝗻 𝗘𝗺𝗮𝗶𝗹 𝗟𝗶𝘀𝘁? (𝗛𝗲𝗿𝗲’𝘀 𝗬𝗼𝘂𝗿 𝗚𝗲𝘁 𝗢𝘂𝘁 𝗼𝗳 𝗦𝗽𝗮𝗺 𝗙𝗥𝗘𝗘 𝗖𝗮𝗿𝗱!) 𝗗𝗼 𝗠𝗼𝘀𝘁 𝗢𝗳 𝗬𝗼𝘂𝗿 𝗘𝗺𝗮𝗶𝗹𝘀 𝗚𝗼 𝗧𝗼 𝗦𝗽𝗮𝗺? When I played, MONOPOLY… Drawing the “Get Out of Jail FREE” card, always made me feel… Like I was winning the game… And nothing could stop me! Yet as a Business Owner today… Having your own email list just might save your business… Because it softens the blow that can come at any time… “Of finding out that our ads were shut down!” Yet even MORE importantly… Once your email list gets to a few thousand happy subscribers… You’ll have your very own “legal” money-printing machine! Because: • 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗢𝗳𝗳𝗲𝗿𝘀 𝘁𝗵𝗲 𝗛𝗶𝗴𝗵𝗲𝘀𝘁 𝗥𝗲𝘁𝘂𝗿𝗻 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗙𝗼𝗿 𝗘𝘃𝗲𝗿𝘆 𝗗𝗼𝗹𝗹𝗮𝗿 𝗬𝗼𝘂 𝗦𝗽𝗲𝗻𝗱 • Every $1 you spend can make you $42 (on average). • It also converts 40% better than Facebook Ads… This is why 91% of marketers are now saying that email is their most important marketing tool… It’s why more business owners are sending Emails to: • Get Leads • Nurture Leads • Support Sales • Build a Tribe of Raving Fans 𝗬𝗲𝘁 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗔𝗻 𝗘𝗺𝗮𝗶𝗹 𝗟𝗶𝘀𝘁 𝗛𝗮𝘀 𝗕𝗲𝗰𝗼𝗺𝗲 𝗠𝗼𝗿𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗶𝗻𝗴 And you don’t automatically get customers just because you have a list. While there are a lot of fish in the sea – Many of them are not a good fit for your offer… Even if they opted into your list! Some are just there for your content… Others may become customers at some point… Yet moving the conversation along takes time… 𝗔𝗻𝗱 𝘂𝗻𝗹𝗲𝘀𝘀 𝘆𝗼𝘂 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰𝗮𝗹𝗹𝘆 𝗴𝗼𝘁 𝗶𝗻𝘁𝗼 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘁𝗼 𝗯𝗲 𝗮 𝘁𝗼𝗽 𝗰𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗲𝗿… You probably aren’t qualified to write truly connecting stories… For the kind of results you want! I got into sales and marketing to make the world a better place. 𝗖𝗹𝗶𝗰𝗸 𝗯𝗲𝗹𝗼𝘄 𝘁𝗼 𝗿𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗮𝗿𝘁𝗶𝗰𝗹𝗲. #CoryMolloy #Sales #Marketing #Emails #EffectiveAdvertising https://www.instagram.com/p/CoV7DwOpdqv/?igshid=NGJjMDIxMWI=

𝗦𝘁𝗼𝗿𝘆𝘁𝗶𝗺𝗲: 𝗪𝗵𝗲𝗿𝗲’𝘀 𝗬𝗼𝘂𝗿 𝗙𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗣𝗹𝗮𝗰𝗲 𝗧𝗼 𝗚𝗼 – To unwind, relax and be with friends? For me that place was Sugarhouse in Utah. It was my stomping grounds since I was 14… And got my own gym membership at Spa Fitness. I’d ride my skateboard down from Tanner Park every day… To work out and make new friends while I’d sit in the hot tub. It filled me up with happy hormones to exercise like that. I liked it so much I’d often stay for two aerobic classes. And I had workout partners like Gene Nelson (Mr. Natural USA). And Tom Woody who had his own truck filled with weight equipment. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝘄𝗵𝗲𝗿𝗲 𝗜 𝘀𝗮𝘄 𝗳𝗶𝗿𝘀𝘁𝗵𝗮𝗻𝗱 𝗵𝗼𝘄 𝗯𝗲𝗶𝗻𝗴 𝗳𝗶𝘁 𝗮𝗻𝗱 𝗲𝗻𝗲𝗿𝗴𝗲𝘁𝗶𝗰… 𝗚𝗶𝘃𝗲𝘀 𝘆𝗼𝘂 𝗮 𝗯𝗲𝘁𝘁𝗲𝗿 𝘀𝗵𝗼𝘁 𝗮𝘁 𝗯𝗲𝗶𝗻𝗴 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗶𝗻 𝗹𝗶𝗳𝗲. Because, with more energy you have more ability to get things done. And you don’t create wealth without health. Over the years Sugarhouse grew… And I could order fantastic vegan meals from Bob at Sugarhouse Coffee. When Devin Anderson opened his Herbs For Health he became a close friend. He’d camp over at my place, or we have dinner parties at the store. Together we convinced Omar Abou-Ismail to open a raw food restaurant. Because his food is literally 10/10 the best in Utah! So he began serving organic Lebanese food at the Herbs For Health. It was the perfect place to socialize, eat good food, and get a massage. When I started working on this catalog – I wanted to show off Devin’s personality. I also wanted to get more people into the store… To book more chiropractic and massage sessions. This is what I came up with for them in 2005. 𝗔𝗿𝗲 𝘆𝗼𝘂 𝘀𝗵𝗼𝘄𝗶𝗻𝗴 𝗼𝗳𝗳 𝘆𝗼𝘂𝗿 𝘂𝗻𝗶𝗾𝘂𝗲 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘁𝘆 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴? #CoryMolloy #DirectMail #Marketing #GraphicDesign #EffectiveAdvertising https://www.instagram.com/p/CoKxrKupLcN/?igshid=NGJjMDIxMWI=

𝗪𝗵𝗮𝘁 𝗗𝗼 𝗬𝗼𝘂 𝗟𝗼𝘃𝗲 𝗔𝗯𝗼𝘂𝘁 𝗬𝗼𝘂𝗿 𝗪𝗼𝗿𝗸? That’s an easy question for me… Because I love people, I’ve: • Saved businesses from going bankrupt… • Nearly doubled companies in 30-days with my ads. • Promoted products that that have healed aching, tired, pain filled bodies. And I’ve only used my skills to make the world a better place. So I have a clean conscience about what I do. I apply my skills as a visual artist and as a creative writer to highlight… The best products I know of, to give others a higher quality of life. And that’s satisfying to me. But the most thrilling thing that changed for me is being mentored by one of America’s top hypnotists who taught me to – 𝗪𝗿𝗶𝘁𝗲 𝗮𝗱𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗣𝗼𝘄𝗲𝗿𝗳𝘂𝗹, 𝗣𝗼𝘀𝗶𝘁𝗶𝘃𝗲, 𝗣𝗿𝗲𝘀𝗲𝗻𝘁 𝗮𝗻𝗱 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗪𝗮𝘆 𝗣𝗼𝘀𝘀𝗶𝗯𝗹𝗲. And that’s when my ads started to get industry leading results. Like writing 100 letters and getting 86 sales. And getting 33% to book a call from a Facebook ad. Sure there’s more to it than just writing – Ads that are Positive, Present and Personal. Yet many copywriters today write negative ads to scare you into buying. What they don’t realize is your brain works 31% better when you are positive. And you aren’t in a buying mindset if you are fearful, angry, or negative. Nobody buys when they are upset. They buy when they feel happy, empowered and positive. While pattern interrupts work great to get our attention – The main focus of your ad should clearly show the benefit… And the “New Life” your customer will experience because of your product. Here’s a catalog I did for Herbs For Health in 2004-2005. I show the owners fun personality on the cover. 𝗜 𝗶𝗻𝘃𝗶𝘁𝗲𝗱 𝘄𝗶𝘁𝗵: 𝗦𝗮𝘃𝗲, 𝗙𝗿𝗲𝗲, 𝗙𝗲𝗲𝗹 𝗕𝗲𝘁𝘁𝗲𝗿.. The approach is positive. #CoryMolloy #DirectMail #Marketing #GraphicDesign #EffectiveAdvertising (at Phoenix, Arizona) https://www.instagram.com/p/CoIKEe7PW4T/?igshid=NGJjMDIxMWI=

𝟯 𝗣𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗪𝗮𝘆𝘀 𝗧𝗼 𝗦𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝗲𝗻 𝗬𝗼𝘂𝗿 𝗘𝗺𝗮𝗶𝗹𝘀, 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲𝘀, 𝗮𝗻𝗱 𝗩𝗦𝗟𝘀 Ever Heard of Presuppositions? It’s how Linguistic Gurus implant subtle sales suggestions that stick in your mind… It builds the desire for a product and service and lowers sales resistance at the same time. Because no one likes to be sold to – (Not even the gurus) Yet, we all like to buy things, don’t we? So they write in a way where every word – assumes you’re gonna buy from them. And the more you read of them, the more you’ll be open to these suggestions... And the more you’ll buy what they are selling. 𝗛𝗲𝗿𝗲’𝘀 𝟯 𝘄𝗮𝘆𝘀 𝘁𝗼 𝘀𝗽𝗿𝗶𝗻𝗸𝗹𝗲 𝗽𝗿𝗲𝘀𝘂𝗽𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝘀 𝗶𝗻𝘁𝗼 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗺𝗲𝘀𝘀𝗮𝗴𝗲: 𝟭. 𝗣𝗼𝘀𝗲 𝘆𝗼𝘂𝗿 𝘀𝘁𝗮𝘁𝗲𝗺𝗲𝗻𝘁 𝗮𝘀 𝗮 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 “What will you do with the extra $2,500 you’ll earn next month after you join this program?” “Now that you know X is the cause of your weight gain, doesn’t it make sense to give this (be specific) supplement a try? 𝟮. 𝗔𝗱𝗱𝗿𝗲𝘀𝘀 𝘁𝗵𝗲 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗮𝘀 𝗶𝗳 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗲𝘅𝗽𝗲𝗿𝘁 “As you may already know, the reason most advertising agencies charge the way they do, is because they don’t guarantee results – but we do…” 𝟯. 𝗕𝗲 𝗱𝗶𝗿𝗲𝗰𝘁 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲𝗶𝗿 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻𝘀 “You’ve tried other marketing agencies in the past and they let you down, so now you’re looking for a relationship you can trust…” “If you can do this for 20 minutes a week, this stock picking system will create a financial miracle in your life.” 𝗗𝗼𝗲𝘀 𝗬𝗼𝘂𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝗜𝗻𝗰𝗹𝘂𝗱𝗲 𝗧𝗵𝗲𝘀𝗲 𝗧𝗼𝗽 𝗣𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆 𝗣𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲𝘀? Follow my posts for more NLP tips and techniques – Like how to write embedded commands to suggest the sale, or how to create cause and effect loops, to present your business as the leading authority your clients are looking for. #Sales #Marketing #Business #NLP #CoryMolloy #EffectiveAdvertising (at Phoenix, Arizona) https://www.instagram.com/p/CoFalN6LGLV/?igshid=NGJjMDIxMWI=

𝗜 𝗷𝘂𝘀𝘁 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲𝗱 𝗺𝘆 𝗯𝗶𝗿𝘁𝗵𝗱𝗮𝘆 (yesterday). And I am grateful for my life... I survived and am recovering from the thing... I am married to my best friend... And I am building real friendships with many of you on social media. 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗴𝗿𝗮𝘁𝗲𝗳𝘂𝗹 𝗳𝗼𝗿 𝘁𝗼𝗱𝗮𝘆? ***** Here’s what my wife #JoniMolloy wrote: Happy birthday, Cory! (Yesterday) Marriage is a risk - Had I had a sneak peak into the storms we'd face in our first years together... I'd probably not have signed up... First, healing our hearts after losing Trevor... To building our business together... Then to almost losing you! Last year we spent your birthday in Mexico buying medicine... Just praying you'd get full use of your lungs again! This year was much more fun - We got our gym time in and went to the big city to go shopping and eat some tasty spaghetti! Adventure and hardship can come to anyone... It's much better to have a friend along for the ride... And you're my best friend. Happy birthday. #HappyBirthday #CoryMolloy #JoniMolloy #Love #Marriage #BestFriend #Gratitude, #Thankfulness #SocialMedia #Blessings (at Tucson, Arizona) https://www.instagram.com/p/Cn7eqoZPDL4/?igshid=NGJjMDIxMWI=

𝗦𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝗲𝗻 𝗬𝗼𝘂𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝘄𝗶𝘁𝗵 𝗮 𝗛𝗶𝗱𝗱𝗲𝗻 𝗖𝗮𝗹𝗹 𝘁𝗼 𝗔𝗰𝘁𝗶𝗼𝗻 Every guy remembers what it’s like – To find the courage to ask a girl out. The goal is to appear calm and cool… Even when you’re nervous as can be. And if she says, “Yes”... You still need to keep your poker face on and play it smart. Because, if you seem too eager you might scare her away. 𝗦𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗮𝗻 𝗯𝗲 𝗮 𝗹𝗼𝘁 𝗹𝗶𝗸𝗲 𝗱𝗮𝘁𝗶𝗻𝗴… Where you don’t want to come on too forceful. So, before your customers get to your Final Call to Action – Sprinkle directions along the way. By doing this casually, you can sneak past the sales resistance. 𝗛𝗲𝗿𝗲’𝘀 𝟯 𝘄𝗮𝘆𝘀 𝘁𝗼 𝗲𝗺𝗯𝗲𝗱 𝗰𝗼𝗺𝗺𝗮𝗻𝗱𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗺𝗲𝘀𝘀𝗮𝗴𝗲: 𝟭. 𝗛𝗶𝗱𝗲 𝘁𝗵𝗲 𝗜𝗻𝘃𝗶𝘁𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗮 𝗦𝘁𝗼𝗿𝘆 Whether it’s true or fictional – When you feel connected to a character, you’re more likely to mirror their actions. So share past client success stories… Or tell your own personal story… 𝟮. 𝗛𝗶𝗱𝗲 𝘁𝗵𝗲 𝗜𝗻𝘃𝗶𝘁𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝘁𝗵𝗲 𝗗𝗶𝗮𝗹𝗼𝗴𝘂𝗲 When possible, you can add a bit of extra dialogue to your story – Where you mention the action you want them to take. “And this is when I finally realized I needed to buy this product now…” Or even more subtly: “By now I had realized this product would change my life.” 𝟯. 𝗦𝗸𝗶𝗹𝗹𝗳𝘂𝗹𝗹𝘆 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝗶𝘁 𝗶𝗻 𝗮 𝗖𝗮𝘀𝘂𝗮𝗹 𝗦𝗲𝗻𝘁𝗲𝗻𝗰𝗲 Because when the command is sandwiched by other ideas… In the spoken word, it will bypass the conscious mind. Now that you’ve seen this in practice… You are probably beginning to see… How easy it is to sprinkle invitations in your sales page – If you’d like to see more examples… 𝗚𝗲𝘁 𝗼𝗻 𝗼𝘂𝗿 𝗺𝗮𝗶𝗹𝗶𝗻𝗴 𝗹𝗶𝘀𝘁. (PC – iStock) #Sales #Marketing #NLP #CoryMolloy #EffectiveAdvertising (at Phoenix, Arizona) https://www.instagram.com/p/Cn4qfdopy2M/?igshid=NGJjMDIxMWI=

𝗪𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗕𝗲𝘀𝘁 𝗪𝗮𝘆 𝗧𝗼 𝗚𝗿𝗼𝘄 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝗻 𝟮𝟬𝟮𝟯? With the Internet becoming more saturated, it’s become more expensive to get in front of your audience online. So more businesses are returning to print – to be seen. Because the open rate with some mailers is 90 to 99%! (And I know how to get the best open rates) Plus sending a letter is a great way to build more of a relationship with your audience… Especially with the growing censorship and the FTC cracking down… 𝗬𝗼𝘂’𝘃𝗲 𝗴𝗼𝘁 𝟯 𝘄𝗮𝘆𝘀 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗺𝗼𝗻𝗲𝘆: 1. Chase down customers. 2. Raise your prices. 3. Make your customers so happy they want to buy MORE. I’d recommend choice three – Because those who buy from you once, are more likely to buy from you again. And if they are happy with you, they are more likely to refer you to their friends. Plus we are 4x more likely to buy – when a friend refers us to a business. 𝗔𝘀 𝗮 𝗴𝗶𝗳𝘁 𝘁𝗼𝗱𝗮𝘆 – 𝗹𝗲𝘁 𝗺𝗲 𝗴𝗶𝘃𝗲 𝘆𝗼𝘂 𝘀𝗲𝘃𝗲𝗿𝗮𝗹 𝗼𝘃𝗲𝗿𝗹𝗼𝗼𝗸𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀… Three more ways to get out of the fast-paced rat race in 2023: 1. Add print advertising to your budget. 2. Create a process to upsell more products to your current list. 3. Give your clients a reason to talk to their friends and family about you. If you aren’t making money with these three – 𝗡𝗼𝘄’𝘀 𝗮 𝗴𝗼𝗼𝗱 𝘁𝗶𝗺𝗲 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁. And you are welcome to schedule a chat on my Calendly… If you’d like to chat about a project. That’s all… Just remember that print ads can – 𝗔𝗱𝗱 𝗮 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝘁𝗼𝘂𝗰𝗵 𝘁𝗼 𝗸𝗲𝗲𝗽 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗰𝗼𝗺𝗶𝗻𝗴 𝗯𝗮𝗰𝗸 𝗳𝗼𝗿 𝗺𝗼𝗿𝗲. #CoryMolloy #DirectMail #Sales #Marketing #PR #EffectiveAdvertising #DigitalMarketing #JoniMolloy (at Phoenix, Arizona) https://www.instagram.com/p/Cn2H65Fp_R5/?igshid=NGJjMDIxMWI=

𝗔 𝗦𝗵𝗶𝗽 𝗜𝘀 𝗦𝗮𝗳𝗲 𝗜𝗻 𝗧𝗵𝗲 𝗛𝗮𝗿𝗯𝗼𝗿… 𝗬𝗲𝘁 𝘁𝗵𝗮𝘁’𝘀 𝗡𝗢𝗧 𝘄𝗵𝗮𝘁 𝗮 𝘀𝗵𝗶𝗽 𝗶𝘀 𝗯𝘂𝗶𝗹𝘁 𝗳𝗼𝗿! And you might be safer locked in your bedroom at home... But that’s not where you were meant to spend your life! It’s not where you are going to grow the most - serve others or see the world. You were born to set sail, and ride courageously among the uncertain waves of life. You were born to chase the distant horizons. You were born to leave the familiar shoreline and discover new places. Life is waiting. Cut the anchor loose. Decide your destination and fearlessly set sail. 𝗥𝗶𝘀𝗸 𝗶𝘀 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗷𝗼𝘂𝗿𝗻𝗲𝘆. It’s the price of a well lived life. And you only have one life to live... So Live BIG! Allow yourself to make mistakes – But move forward doing the things you love. 𝗔𝗻𝗱 𝘂𝗹𝘁𝗶𝗺𝗮𝘁𝗲𝗹𝘆 𝘆𝗼𝘂’𝗹𝗹 𝗹𝗼𝗼𝗸 𝗯𝗮𝗰𝗸 𝗮𝘁 𝘁𝗵𝗲 𝗺𝗮𝘀𝘁𝗲𝗿𝗽𝗶𝗲𝗰𝗲… 𝗧𝗵𝗮𝘁 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗹𝗶𝗳𝗲 𝘄𝗶𝘁𝗵 𝗽𝗿𝗶𝗱𝗲 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗿𝗲𝗴𝗿𝗲𝘁! That’s it – I just wanted to share something that inspires me. 𝗗𝗼 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗽𝗵𝗼𝘁𝗼, 𝗼𝗿 𝗽𝗼𝗲𝗺 𝘁𝗵𝗮𝘁 𝗶𝗻𝘀𝗽𝗶𝗿𝗲𝘀 𝘆𝗼𝘂? Share it with us in the comment section. (PC - John Lund) #Motivation #Quotes #EffectiveAdvertising #CoryMolloy (at Phoenix, Arizona) https://www.instagram.com/p/Cnzi635JZP3/?igshid=NGJjMDIxMWI=