#directresponse

“𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗰𝗵𝗼𝗶𝗰𝗲𝘀 - 𝗶𝗳 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗽𝘂𝘁𝘀 𝗮 𝗴𝘂𝗻 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗵𝗲𝗮𝗱?” You do what they say, or they shoot you! Wrong! • You can take the gun • Or you can pull out a bigger one • Or you can call their bluff • Or you do 146 other things You just haven’t thought it through… 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝟭𝟱𝟬 𝗪𝗮𝘆𝘀 𝘁𝗼 𝗗𝗼 𝗜𝘁! (Adapted from Suits S1E2) If you’ve seen Suits – you probably remember the story… Harvey Spector’s protégé, Mike, has been strongarmed and cornered by a bully and feels he has no choice – but to do what the bully wants. So Harvey (New York City’s top lawyer) reveals the #1 secret of his success. “You always have a choice…” Because you find the one in a hundred and fifty other ways – to make it happen. 𝗧𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝟭𝟱𝟬 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝗘𝘃𝗲𝗿𝘆 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 How did Harvey come up with this brilliant advice? You might know the answer – if you’ve been book shopping recently. In any bookstore, you’ll see dozens of books with 150 lists of everything imaginable. I even have “150 Fun Things to Do with Your Kids” sitting on my shelf at home. While you might learn several useful things by reading these books – making a 150 list is awesome brainstorming for increasing your creative energy. 𝗔𝗻𝗱 𝗶𝘁 𝗰𝗮𝗻 𝘁𝘂𝗿𝗻 𝘆𝗼𝘂𝗿 𝗳𝗼𝗰𝘂𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝘁𝗼 𝘁𝗵𝗲 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻. Imagine if the next time you run into a challenge, you sit down and list 150 possible solutions… Even if the first 20 ideas are silly, you still might find one or two ideas that work! Brainstorming and humor are great for getting into the right creative space – so you can come up with the best course of action.. 𝗧𝗵𝗶𝘀 𝗼𝗳𝘁𝗲𝗻 𝗹𝗲𝗮𝗱𝘀 𝘁𝗼 𝗺𝗼𝗿𝗲 𝘄𝗶𝗻𝘀 – because more action will generate more success. #DirectResponse #SalesCopy #Copywriting #DirectMarketing #Business #EffectiveAdvertising #Choice #150Ways #Suits #Lawyers #Creative #Brainstorming #CoryMolloy #JoniMolloy #Business #Sales #Advertising #BuildYourBusiness #GrowYourBusiness #PresentationIsEverything #LandingPages (at New York City, N.Y.) https://www.instagram.com/p/CfZpeLgPk4a/?igshid=NGJjMDIxMWI=

𝗥𝗶𝗱𝗲 𝘁𝗵𝗲 𝗧𝗿𝗲𝗻𝗱 𝗪𝗮𝘃𝗲 𝗧𝗼 𝗖𝗼𝗺𝗲 𝗢𝘂𝘁 𝗼𝗻 𝗧𝗼𝗽. Growing up in Germany we had castles everywhere… When my family moved to America, I asked my parents if we could go see some castles. They responded with “they don’t have castles here…” I was pretty disappointed about that. Because I grew up thinking everyone should have a castle. They are fun, functional, and much better than a house. (Ask any boy) And if you want your business to be built strong – so it lasts hundreds of years like a castle… 𝘠𝘰𝘶’𝘭𝘭 𝘩𝘢𝘷𝘦 𝘢 𝘣𝘪𝘨 𝘢𝘥𝘷𝘢𝘯𝘵𝘢𝘨𝘦 𝘪𝘯 2023… 𝘐𝘧 𝘺𝘰𝘶 𝘩𝘢𝘷𝘦 𝘢 𝘲𝘶𝘢𝘭𝘪𝘵𝘺 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘸𝘪𝘵𝘩 𝘢 𝘨𝘳𝘦𝘢𝘵 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘮𝘦𝘴𝘴𝘢𝘨𝘦. When I started writing ads their price was based on size or the number of words. So, I learned to explain the benefits of a product in as few words as possible. 𝗜 𝗮𝗹𝘀𝗼 𝗹𝗲𝗮𝗿𝗻𝗲𝗱 𝗵𝗼𝘄 𝘁𝗼 𝗙𝗿𝗮𝗺𝗲 𝗮𝗻𝗱 𝗣𝗿𝗲𝘀𝗲𝗻𝘁 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗠𝗼𝘀𝘁 𝗣𝗼𝘄𝗲𝗿𝗳𝘂𝗹, 𝗣𝗼𝘀𝗶𝘁𝗶𝘃𝗲, 𝗣𝗿𝗲𝘀𝗲𝗻𝘁, 𝗮𝗻𝗱 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝘄𝗮𝘆 𝗣𝗼𝘀𝘀𝗶𝗯𝗹𝗲 𝗳𝗼𝗿 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆-𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗿𝗲𝘀𝘂𝗹𝘁𝘀. Now, I predict a return to more old-school marketing… To more benefits and results-based messaging… The kind of marketing Dan Kennedy taught… The kind of marketing I’ve always done. Because I learned from these greats. 𝗔𝗻𝗱 𝗻𝗼𝘄 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗲𝘃𝗲𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 𝗮𝗽𝗽𝗿𝗲𝗰𝗶𝗮𝘁𝗲 𝘁𝗵𝗶𝘀 𝗰𝗹𝗲𝗮𝗿, 𝘀𝗵𝗼𝗿𝘁 𝘀𝘁𝘆𝗹𝗲. So, if this is the way you market, I predict you’ll ride the waves of success in 2023. #CoryMolloy #DirectMail #Sales #Marketing #DirectResponse #JoniMolloy #DigitalMarketing #MakeMoreMoney #EffectiveAdvertising (at Phoenix, Arizona) https://www.instagram.com/p/CnxC6ddJzBe/?igshid=NGJjMDIxMWI=

𝗧𝗵𝗲 𝗧𝗲𝗰𝗵 𝗦𝗵𝗶𝗳𝘁: 𝗧𝗵𝗲 𝗘𝗻𝗱 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗶𝗹𝗱 𝗪𝗲𝘀𝘁 𝗼𝗳 𝗜𝗻𝘁𝗲𝗿𝗻𝗲𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 Internet Marketing is changing in 3 Important Ways: 1. Digital Ads are more expensive. 2. AI is producing MORE content faster than before. 3. The Internet is more regulated. 𝗪𝗵𝗲𝗻 𝘁𝗵𝗲 𝟮𝟬𝟮𝟬 𝘀𝗵𝘂𝘁𝗱𝗼𝘄𝗻𝘀 𝗼𝗰𝗰𝘂𝗿𝗿𝗲𝗱, 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝘄𝗲𝗿𝗲 𝗳𝗼𝗿𝗰𝗲𝗱 𝗼𝗻𝗹𝗶𝗻𝗲. The accelerated demand for digital advertising created more business competition. And the cost of online ads was determined by a bidding system… With more people online bidding for your customer’s attention – Ad prices went up… Then TikTok came along and became the most popular platform for younger audiences. And when they raised their ad prices – The other social media platforms followed. While Digital Advertising is still a valuable part of marketing strategy, it is no longer the easy way to economic freedom for a small business – like it once was. With new AI technology, producing images and stories will be faster than ever… Flooding the Internet with even more competing content. And on top of this – 𝗪𝗲 𝗵𝗮𝘃𝗲 𝗮 𝗻𝗲𝘄 𝗦𝗵𝗲𝗿𝗶𝗳𝗳 𝗶𝗻 𝘁𝗼𝘄𝗻, 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝘁𝗿𝗼𝘂𝗯𝗹𝗲… The Internet is Becoming More Regulated. Social Media platforms have changed their standards – And the FTC is cracking down on businesses… I’m not sure what they’ve been doing since the early 2000s, yet suddenly they’re on a mission to protect the consumer from potential fraud… Or any big claim… Or false discounts… Or coaching without a license… Or fearmongering about the economy… So, it seems, the wild west days of Internet marketing are coming to an end. 𝗜𝗳 𝘆𝗼𝘂’𝗱 𝗹𝗶𝗸𝗲 𝘁𝗼 𝗿𝗲𝗮𝗱 𝘁𝗵𝗲 𝗿𝗲𝘀𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗮𝗿𝘁𝗶𝗰𝗹𝗲. 𝗜’𝗹𝗹 𝗽𝘂𝘁 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝗯𝗲𝗹𝗼𝘄. #CoryMolloy #DirectMail #Marketing #DirectResponse #EffectiveAdvertising #Copywriting #Business #DigitalMarketing (at Phoenix, Arizona) https://www.instagram.com/p/CnpRncZJcRs/?igshid=NGJjMDIxMWI=

𝗔𝗰𝗰𝗼𝗿𝗱𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗲 𝗡𝗮𝘇𝗶 𝗣𝗿𝗼𝗽𝗮𝗴𝗮𝗻𝗱𝗶𝘀𝘁 𝗛𝗲𝗿𝗺𝗮𝗻𝗻 𝗚𝗼𝗿𝗶𝗻𝗴, “𝗧𝗵𝗲 𝗰𝗼𝗺𝗺𝗼𝗻 𝗽𝗲𝗼𝗽𝗹𝗲 𝗱𝗼𝗻’𝘁 𝘄𝗮𝗻𝘁 𝘄𝗮𝗿… Everyone knows that…” “It’s the leaders of a nation who determine the policy, and it is always a simple matter to drag the people along…” “It doesn’t matter if they have a democracy, a fascist or communist dictatorship, or a parliament. All you’ve got to do is tell them they are being attacked and denounce all the pacifists for their lack of patriotism and for exposing the country to danger.” “𝗜𝘁 𝘄𝗼𝗿𝗸𝘀 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗶𝗻 𝗮𝗻𝘆 𝗰𝗼𝘂𝗻𝘁𝗿𝘆.” Tell the herd they have God on their side. Paint your enemies as insane and evil. Appeal to the tendency to see everything as either good (us) or evil (them). Evoke paranoia and hysteria in them by convincing them the insane evil ones want to conquer and destroy them. What will happen? You can get them to march off to war by the millions. 𝗧𝗵𝗲 𝘁𝗿𝘂𝘁𝗵 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗺𝗮𝘁𝘁𝗲𝗿 – 𝘁𝗵𝗲 𝗺𝗮𝗻𝗶𝗽𝘂𝗹𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗽𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻 𝗱𝗼𝗲𝘀. 𝗧𝗼 𝗦𝘂𝗺𝗺𝗮𝗿𝗶𝘇𝗲: Mass Man (𝘵𝘩𝘦 𝘩𝘦𝘳𝘥) cannot think, it is just ruled by feelings. If the herd feels it is under attack; it will look to a leader to save it. It will gather together and expel those who see truth and protest. Then march off to war… 𝗣𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻 𝗶𝘀 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗶𝗻 𝗽𝗼𝗹𝗶𝘁𝗶𝗰𝘀, 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀, 𝗮𝗻𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 – 𝘁𝗵𝗲 𝘁𝗿𝘂𝘁𝗵 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗺𝗮𝘁𝘁𝗲𝗿. In politics it’s easy to see – there are many who will spin your story for their own purposes… While you can’t always control what others say about you… 𝗬𝗼𝘂 𝗖𝗮𝗻 𝗔𝗹𝘄𝗮𝘆𝘀 𝗦𝗽𝗶𝗻 𝗧𝗵𝗲 𝗦𝘁𝗼𝗿𝘆 𝗜𝗻 𝗬𝗼𝘂𝗿 𝗙𝗮𝘃𝗼𝗿. If you ever need a professional to spin things in your favor – Send me a note. #DirectResponse #Leadership #Marketing #Propaganda #Sales #PR #Ads #News #EffectiveAdvertising #SubliminalMessaging #Spin #Copywriting #Communication #PublicOpinion #Tribalism #Emotionalism #Narcissicm #War #Presentation #ManufacturingConsent #History #Campaigns #Psychology #Persuasion #Manipulation #PrintAds #Business #CoryMolloy #JoniMolloy (at Phoenix, Arizona) https://www.instagram.com/p/CfwctyJL6pY/?igshid=NGJjMDIxMWI=

𝗛𝗲𝗿𝗲’𝘀 𝗛𝗼𝘄 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗣𝗿𝗼𝗽𝗮𝗴𝗮𝗻𝗱𝗮 𝗪𝗼𝗿𝗸𝘀. (So you can see exactly how this game is played) Governments and advertisers play a huge role in creating propaganda – because they want to do the thinking for you! Edward L. Bernays, is thought of as the founder of modern propaganda – And no wonder… He was Sigmund Freud’s disciple and nephew. In his 1928 book, 𝗣𝗿𝗼𝗽𝗮𝗴𝗮𝗻𝗱𝗮, Bernays says, “We are governed, our minds are molded, our tastes formed, our ideas suggested, largely from men we have never heard of.” Here’s 3 tools propagandists use to – get you to do what they want: 1. 𝗧𝗿𝗶𝗯𝗮𝗹𝗶𝘀𝗺, 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹𝗶𝘀𝗺 𝗮𝗻𝗱 𝗡𝗮𝗿𝗰𝗶𝘀𝘀𝗶𝘀𝗺. Because humans are group animals, we have the instinct to 𝗳𝗼𝗿𝗺 𝘁𝗿𝗶𝗯𝗲𝘀 with a hierarchy and leader. So, first the propagandist must appeal to our tribalism: Edward feels, “Physical loneliness is a real terror” and because we are afraid of being alone, we have the strong desire to identify with a group… And being part of the herd gives us a sense of security. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝘁𝗿𝗶𝗯𝗮𝗹𝗶𝘀𝗺. 2. Our perceptions travel to our 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗶𝗻 first before they get to our rational brain. Bernays claims, “The group mind does not think… In making up its mind, its first impulse is usually to follow the example of a trusted leader.” 𝗧𝗵𝗶𝘀 𝗶𝘀 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹𝗶𝘀𝗺. Our mind has a 𝗻𝗮𝗿𝗰𝗶𝘀𝘀𝗶𝘀𝘁𝗶𝗰 𝘁𝗲𝗻𝗱𝗲𝗻𝗰𝘆 to see things as good or bad, with little in-between. Edwards says, “People have to take sides.” They want to belong to something larger than themselves. Like when one claims to live in “The greatest nation on earth.” 𝗧𝗵𝗶𝘀 𝗶𝘀 𝗻𝗮𝗿𝗰𝗶𝘀𝘀𝗶𝘀𝗺. 𝗧𝗵𝗲𝘀𝗲 𝟯 𝗛𝘂𝗺𝗮𝗻 𝗧𝗲𝗻𝗱𝗲𝗻𝗰𝗶𝗲𝘀 𝗮𝗿𝗲 𝗘𝗮𝘀𝗶𝗹𝘆 𝗠𝗮𝗻𝗶𝗽𝘂𝗹𝗮𝘁𝗲𝗱 𝗯𝘆 𝗣𝗿𝗼𝗽𝗮𝗴𝗮𝗻𝗱𝗮 – Have you seen any: us versus them tribalism, emotionalism, or narcissistic authority figures in the news today? Just wondering… #DirectResponse #Leadership #Marketing #Propaganda #Sales #PR #Ads #News #EffectiveAdvertising #SubliminalMessaging #Spin #Copywriting #Communication #PublicOpinion #Tribalism #Emotionalism #Narcissicm #War (at Phoenix, Arizona) https://www.instagram.com/p/CfrM9dxLFhN/?igshid=NGJjMDIxMWI=

𝗣𝗼𝘀𝗶𝘁𝗶𝘃𝗶𝘁𝘆 𝗖𝗮𝗻 𝗠𝗮𝗸𝗲 𝗬𝗼𝘂 𝟯𝟭% 𝗦𝗺𝗮𝗿𝘁𝗲𝗿! Yet many marketers only focus on their customer’s pain… Because studies say our brains are wired to protect us more from the pain than anything else – so we give 2.5x more attention to suffering, loss, and negativity. (𝘛𝘩𝘪𝘴 𝘪𝘴 𝘩𝘰𝘸 𝘸𝘦 𝘴𝘵𝘢𝘺 𝘢𝘭𝘪𝘷𝘦) Marketers often believe if you hit the pain point hard enough, you’ll get more attention and more buyers… Yet negative attention doesn’t always lead to more buyers. While your customer is wired to notice the negative, until you get them into a more positive state of mind, they may not buy from you. 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗼𝘁𝗵𝗲𝗿 𝘀𝘁𝘂𝗱𝗶𝗲𝘀 𝘀𝗵𝗼𝘄 – 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗶𝗻 𝘄𝗼𝗿𝗸𝘀 𝘂𝗽 𝘁𝗼 𝟯𝟭% 𝗯𝗲𝘁𝘁𝗲𝗿 𝗶𝗻 𝗮 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗳𝗿𝗮𝗺𝗲 𝗼𝗳 𝗺𝗶𝗻𝗱. This means – just changing your state of mind can make you 31% smarter in your ability to think, choose, and come up with better answers. Would you like higher quality leads? Keep reading. This next sentence could make millions for you (even with a small business) – 𝗣𝗿𝗲𝘀𝗲𝗻𝘁 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁 𝗴𝗲𝘁𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹, 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲, 𝗽𝗿𝗲𝘀𝗲𝗻𝘁, 𝗮𝗻𝗱 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝘄𝗮𝘆 𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲… This approach will give you (a lot more) happy and satisfied customers who purchase when their brains are functioning at the highest level possible. And when you purchase something when you are in a peak state, you are probably going to fine with your purchase the next day, aren’t you? 𝗧𝗵𝗶𝘀 𝗶𝘀 𝘄𝗵𝘆 𝗜 𝗹𝗶𝗸𝗲 𝘁𝗼 𝗰𝗼𝗺𝗯𝗶𝗻𝗲 𝘁𝗵𝗲 𝗽𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲𝘀 𝗶𝗻 𝗡𝗟𝗣 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝘄𝗼𝗿𝗱𝘀 𝗶𝗻 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴, 𝘄𝗵𝗲𝗻 𝗜 𝘄𝗿𝗶𝘁𝗲 𝘀𝗮𝗹𝗲𝘀 𝗰𝗼𝗽𝘆. So if you are looking for a marketer with a high level of creativity, let’s chat about how to UPLEVEL your email funnel, sales letter, and landing page – Just send me a note. #DirectResponse #SalesCopy #Copywriting #DirectMarketing #Business #EffectiveAdvertising #Choice #150Ways #Suits #Lawyers #Creative #Brainstorming #CoryMolloy #JoniMolloy #Business #Sales #Advertising #BuildYourBusiness #GrowYourBusiness (at New York City, N.Y.) https://www.instagram.com/p/CfmsJjjP8EF/?igshid=NGJjMDIxMWI=

𝗛𝗲𝗿𝗲’𝘀 𝗛𝗼𝘄 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗧𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗖𝗼𝘂𝗹𝗱 𝗦𝗮𝘃𝗲 𝗬𝗼𝘂𝗿 𝗟𝗶𝗳𝗲 Imagine if you were called to a hostage negotiation where you had to convince an angry terrorist to let a hostage go. What would you say? What would you do? You might have 10 to 15 seconds to say the right thing, or somebody could get hurt! You may not realize this, but advertising has a lot in common with hostage negotiation – both require a high level of creative thinking. The FBI’s top Hostage Negotiator, Chris Voss, says his main goal is to get the terrorist to respect, appreciate, and bond with him. 𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝗵𝗲 𝗰𝗼𝗻𝘃𝗶𝗻𝗰𝗲𝗱 𝗮 𝗸𝗻𝗼𝘄𝗻 𝗸𝗶𝗹𝗹𝗲𝗿 𝘁𝗼 𝗴𝗶𝘃𝗲 𝘂𝗽 𝗮 $𝟭𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻-𝗱𝗼𝗹𝗹𝗮𝗿 𝗿𝗮𝗻𝘀𝗼𝗺 𝗮𝗻𝗱 𝗹𝗲𝘁 𝗮𝗻 𝗔𝗺𝗲𝗿𝗶𝗰𝗮𝗻 𝗵𝗼𝘀𝘁𝗮𝗴𝗲 𝗴𝗼 𝗳𝗿𝗲𝗲, 𝘄𝗶𝘁𝗵 𝗻𝗼𝘁𝗵𝗶𝗻𝗴 𝗶𝗻 𝗿𝗲𝘁𝘂𝗿𝗻. He did his research and asked the right questions – And listed all the known concerns the kidnapper had ever brought up… “You’re not asking for a ransom; you’re really asking for war damages… relief for economic harm...” 𝗢𝗻𝗰𝗲 𝘁𝗵𝗲 𝘁𝗲𝗿𝗿𝗼𝗿𝗶𝘀𝘁 𝗳𝗲𝗹𝘁 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗼𝗼𝗱 – the $10 Million dollar ransom was never brought up again. The crime boss even called him back a few weeks later and said… “I don’t know what you said to me on the phone, but whatever it was, I was going to kill the American, and you stopped me from doing it… You’re really good. They should give you a promotion.” Then hung up… You may not be a hostage negotiator, but everyone who does business with you should respond the same way… Because they feel respected, appreciated, and connected with you. Doing this takes a high level of creative thinking… Yet if you do this right – 𝘆𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘄𝗶𝗹𝗹 𝘀𝘁𝗮𝘆 𝗳𝗼𝗿 𝗮 𝗹𝗶𝗳𝗲𝘁𝗶𝗺𝗲. #DirectResponse #SalesCopy #Copywriting #DirectMarketing #Business #EffectiveAdvertising #Choice #150Ways #Suits #Lawyers #Creative #Brainstorming #CoryMolloy #JoniMolloy #Business #Sales #Advertising #BuildYourBusiness #GrowYourBusiness #PresentationIsEverything #Websites #EffectiveCommunication #SalesLetters #LandingPages #Headlines #BrilliantAds #NYC #MadMen (at New York City, N.Y.) https://www.instagram.com/p/CffIDkWv91n/?igshid=NGJjMDIxMWI=