Corbett PR

#FocusFriday – Foolish Friday Edition

It’s April Fool’s Day. I have written a few blogs on April Fool’s Day and here is my in the context of #FocusFriday.

There are plenty of quotes about being a fool or looking foolish. Here are a few of my favorites:

“A fool and his money are soon parted.” – Thomas Tusser an English poet and famer

“Fool me once, shame on you; fool me twice, shame on me.” – Chinese Proverb

“Better to remain silent…

#FocusFriday – Focus on Video Today for Your Brand and Business

Click here for a check list of 15 points to follow when developing your personal marketing video programWho would have thought that billions of hours of video content would be uploaded to YouTube and other online sites each month? The growth of video is astonishing and will continue to grow in the years to come. With mobile technology and smart phones, we have a powerful tool in our hands which…

#FocusFriday – Focus on Your Message and Messaging

With so many platforms, strategies and marketing approaches available to us, it is easy to become distracted. Many gravitate to new, exciting and technology-focused marketing tools and social media platforms. However, what is marketing without a message? Understanding what your message is, crafting it and using it are important elements of marketing and business development.

On this #FocusFriday,…

#Focus Friday: Focus on Learning and Understanding Marketing

Do you know how to market? Do you know what marketing actually is? Do you have a plan for marketing yourself or your businessor do you simply take periodic actions or coast along? It is not surprising for people to learn that many individuals admit that they are not following a plan in terms of their marketing. Most people have limited or no knowledge of marketing basics and fall short in terms…

#FocusFriday – Focus on Networking

Many people spend an enormous amount of energy on business networking and the fact is that many are just not great or even good at it. Why? The lack of focus, planning and practice, of course. For those of who want to make the most out of business networking time, efforts and energy, here are some of my recommendations.  These steps will allow you to focus on what really matters when it comes to…

Focus Friday: The Snow Day Edition

I am continuingmy Focus Friday efforts. It is snowing in the Long Island New York area, so I am at home with the kids. I got the message that school was closed while on the rowing machine at 5:20 a.m. My plans for the day have gotten completely turned upside down.  Sound familiar? Snow days and changes in a schedule should not stop anyone’s efforts to grow and market their business or plan for…

No More Excuses, Sales People Must Leverage LinkedIn

Why is it that many salespeople don’t understand LinkedIn? In my personal branding and LinkedIn seminars I have had many people who are in sales offer answers to this question. The top answers: “I am not getting any leads.” “No ROI.” “Too much time is needed.” “I don’t have time” and finally, “I can’t find or reach prospects.”  There are many excuses; too many to list here.

Let’s consider some…

Personal Brand Actions to Take in 2016 – Start Today

Strategies and Predictions

I recently wrote a blog about taking action steps to achieve goals. As we end 2015, let’s look at some specific action steps you can take to Grow Your Personal Brand in 2016, achieve your goals and attain long term success.

Make time, don’t waste time.

First, stop talking about not having enough time. Recognize that your time is valuable and you need to focus on what…

Actions speak louder than words. Goal Setting for 2016

I am always speaking and writing about the importance of planning. This is the time of year when we make our plans and personal resolutions for 2016.

Forget about New Year’s resolutions. Think about your goals and how you are going to achieve them. With goals in mind it is now time to take action. Create an action plan for the days remaining in 2015 and for the year ahead. This will be your road…

Tips for Making the Most of Your Holiday Networking

I just returned from my third – yes, third – holiday party so far this month. Say “yes” to holiday parties and events and stay positive. While the holidays are a great time of the year to get out and see people, they also present a perfect opportunity to reconnect professionally with those you only interact with a few times per year.

The best part is that most of these tips can be utilized…

Working with Children for Video Production and Media Interviews: Challenges and Considerations

hereW.C. Fields once said that you should never work with either animals or children.  I respectfully disagree, having worked with both in my professional career.  While I have covered aspects of working with animals previously, for this blog I want to focus on working with children– especially younger ones – in media relations and video production.

This week I had the opportunity to assist a…

Giving Tuesday, a Much Better Tradition

Give today and share information regularly about the causes you support all year long.

We have now passed the big consumer shopping days of Black Friday and Cyber Monday. These are two “holiday traditions” that I really wish would go away. Traffic at the malls and hyped up media coverage of people buying items really does not interest me. As a person who embraces capitalism and business I…

Social Media Marketing During the Paris Terror Attacks

The blacked-out Eiffel Tower following the terrorist attacks on Nov. 13, 2015.

Pre-programed and robotic posts show many “marketers” were out of touch.

Nothing is worse than looking insensitive and out of touch with your audience. During times of crisis your audience will shift its focus to the latest news and world events. We saw this happen immediately when the Paris terrorist attacks occurred…

Costumes, Characters and Fun: Halloween Personal Branding Lessons

Americans will spend an estimated $6.9 billion on Halloween in 2015, with $74 being the average amount spent per household on spooky decorations, candy, costumes and more for All Hallows Eve. There are the enthusiasts who take time to plan and are willing to spend more of their hard-earned money on props and over-the-top costumes, while the procrastinators are forced to pick over whatever is left…

Scary Trade Show Marketing Mistakes

It’s the week before Halloween, stores are full of merchandise, homes are decorated and kids are getting ready to trick or treat. Recently, I participated in a local business to business trade show – Trade Nassau in Farmingdale, NY, where over 1,000 people attended and over 100 businesses exhibited their products and services. Shows like this are where businesses and businesspeople introduce…

Hiring a Public Relations Firm for Media Relations: What Businesses Need to Know and Expect

By Bill Corbett, Jr. Corbett Public Relations, Inc.  Media coverage is a key element of many businesses’ marketing efforts and mix.  News coverage is invaluable in projecting a message to a large audience for branding and reputation-building purposes.  Securing media coverage requires time and an investment of resources.  The results generated by a PR firm must support branding, assist in…

Being Different is Your Competitive Advantage

In May of this year, FastCompany.com included some of my thoughts about how to be unforgettable. Many believe that demonstrating and promoting how or why you are “the best” is the most effective strategy to take. In the marketing and ad driven world that we live in today, “the best” message simply does not resonate. To be effective you must identify and show how you are different and how you…