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In 2007, social media as we now understand it was still in its cradle. Now, though, those of us who're striking can make our voices much more widely heard. And so can those of us who're not, but just want to show solidarity. Last time, the AMPTP was able to do pretty much what it wanted without the public noticing or having even a medium-profile way to make their feelings known. But this time? Not so much.

So as an otherwise uninvolved person who wants to show solidarity, I'd start with something seemingly low-value. If I was on Twitter, I'd start routinely tweeting about the strike and my support for it—not obsessively, just persistently, a couple/few times a week—using the Twitter hashtags that are gaining ground even now, such as #DoTheWriteThing (and of course #WGAStrike). I would make sure I was following @WGAEast and @WGAWest, to keep an eye on what's going on.

Additionally: I would start politely, but repeatedly—again, maybe once or twice a week at least, and not stopping—tweeting the various major players in the AMPTP, especially the streamers: Amazon, Netflix, Hulu et al. I would start suggesting that their current attitude toward the WGA's contract negotiations is not only unrealistic but potentially (for the AMPTP) bad for business. (And self-destructive, too, as if this goes on much longer in this vein, they'll be seemingly eagerly casting themselves as The Baddies.) I would suggest that their bad behavior, if not amended by them coming to the table to bargain in good faith, might start affecting both my interest in their shows and my willingness to keep paying unreasonable people for access to them.

I should emphasize here that so far there've been no formal calls from anyone for boycotts or subscription cancellations. For the moment, this strikes me as wise. The point for WGA-friendly observers, right now, would be to keep what's happening to the writers visible: to keep bringing it up: to refuse to allow it to be swept under the rug. The "They only want two cents on the dollar!" angle seems potentially useful the more it's repeated. The point is to keep the repetition going: to make it plain, day after day, that the other side's being not just unreasonable, but greedy. Day after day, and week after week, and (if necessary: please Thoth may it not be...) month after month.

And tweeting is hardly all that can be done. Email is cheap and easy. But actual letters, written on actual paper and mailed, can still create a surprising amount of attention in a corporate office. (The saying in TV used to be that for every person who actually writes in about an issue, there are ten, or a hundred, who feel the same way but never got around to it.) Write letters to all the AMPTP members' CEOs, and make your feelings on the WGA's core demands politely plain. ...Especially when those CEOs collectively made almost three-quarters of a billion-with-a-B dollars in salaries last year, when many of the writers working on their shows can't afford rent.

After that: here's another thought, a little more physical. If by chance you're in an area where one or the other of the Guilds are picketing: turn out and support them! Honk when you pass: and if you're interested, show up and offer to walk the picket lines with them. These things get noticed. (In 2007 a bunch of us, both Guild members and non-, caused significant astonishment by turning out to picket AMPTP members' offices in Dublin.)

...Obviously not all that many people are going to be positioned, in terms of location or their own work and time commitments, to show up physically. But online? Find ways to keep this issue visible. The AMPTP wants this to go quiet, wants people to get bored with it, wants people to find reasons to blame the writers. They've tried spinning the story that way before. Don't let them pull that shit. Find ways to back those who're calling them on that, publicly. They do respond to this kind of thing (though they may strenuously deny it). If enough attention continues to be paid by the general public, they will blink—if sometimes excruciatingly slowly, as Disney began to blink over the dispute tagged #DisneyMustPay.

As viewers, and as viewers who pay for subscriptions to things, we far outnumber them. Help be a part of making the AMPTP understand that this quest for a truly fair deal is not going to go away. And the longer they try to act like the Guild's negotiation positions are beneath their notice, the more it's going to hurt them, and the stupider and greedier it's going to make them look.