ContentFlo

What is Link Retargeting?

To put it simply, link retargeting is just like traditional ad retargeting. The key difference is that instead of having to send customers to your site, you can display retargeted ads based on the link they click. And it can be any link – not just to your website.

Link retargeting really allows you to take your content, social, email, or even AdWords marketing farther! We’ve put together five key…

How to Design Delightful Experiences for the Internet of Things

One of the next technological revolutions on the horizon is the emerging platform of the Internet of Things (IoT). The core of its promise is a world where household appliances, cars, trucks, trains, clothes, medical devices and, much more would be connected to the internet via smart sensors capable of sensing and sharing information.

As its presence in our lives grows, the Internet of Things…

The Industry Could Do Without Pixel Density And PPI Marketing

A long, long time ago, I used to make a bit money on the side designing and printing business cards, along with ad materials and various documents. I was young and I needed the cash, and so did my buddy. Some of it went towards new hardware, while much of it was burned on 3-day barbecue binges, fuelled by cheap beer and brandy.

It didn’t take us long to realize the HP and Epson spec sheets, which…

Busting the Top 5 Myths About Remote Workers

Picture this…

You meet your friend Jeff for lunch. Jeff’s been managing the development of a new product and it’s about to be released. He’s pumped.

But the product release isn’t the main thing that’s got Jeff so excited. Instead, Jeff can’t stop raving about his new hire, Luis.

Jeff says Luis is the best software engineer, he’s ever had on his team. Luis doesn’t just hit targets, others can’t,…

Before I proceed, let me make it absolutely clear that I have nothing against crowdfunding. I believe the basic principle behind crowdfunding is sound, and, in a perfect world, it would boost innovation and provide talented, creative people with an opportunity to turn their dreams into reality.

Unfortunately, we live in the real world, and therefore it’s time for a reality check:

Reality /rɪˈalɪt…

Bootstrapped: Building A Remote Company

If you ask me, working remotely rocks. I’m currently writing from a small beach bar located on a remote island in southern Thailand. Looking up from my laptop, I see nothing but the endless ocean and its crystal clear blue waters. I’ll be enjoying this morning undisturbed and focused on my work because the rest of the team hasn’t even gotten up yet. Time zones work out really well for distributed…

Enterprise mobility trends and business drivers

Enterprise mobile applications are developed by the individual organizations to perform the functions needed to run the company. The employees of an enterprise, mostly use these mobile applications and these apps do not cater to the needs of consumers of the services or products produced by the organization.

Recently, it was observed that about 16 percent of worldwide developers are developing…

There is a multi-trillion dollar economy opening up to technology faster than ever. It has been driven by trends that have changed the nature of how entrepreneurs will be characterized going forward; specifically, industry executives will be the next wave of in-demand startup CEOs.

In April of 2007, Apple changed everything with the launch of the iPhone. It is hard to imagine that it has only…

Virtualization and its Impact

As across companies, in ICT departments, it is possible to hear more and more talks about virtualization let’s define this term. ‘Virtualization’ is the possibility to create virtual components by abstracting from hardware components.

There are many types of virtualization. The most important kind of virtualization, that enable a deep change in the ICT services methodology of distribution, can be…

Welcome to the Idea Economy!

The value of an Idea lies in the using of it – Thomas Edison

In February 2016, Kickstarter, the largest crowdfunding platform, celebrated its 100,000th project funding for a visually striking photography project that leveraged a system that didn’t exist seven years ago. Talk about Pebble Smartwatch, one of the most successful alternatives to Apple Watch, or Fitbit that tracks daily physical…

Digital: The New Normal in Strategic Marketing

Digital is pervasive and it is impacting  every aspect of business in the 21st century. Globally as the strategic marketing focus shifts towards consumers to enhance the brand experience, marketers are faced with the challenges of managing data, mapping the customer journey and maintaining consistent ROI attributing to business growth.

ContentFlo(CF) is pleased to launch an expert series where we…

The Perfect Social Media Post

 The #digitaleconomy has blurred physical boundaries. Reaching out to the right audience, at the right time, with the right messaging can help brands resonate in the minds of their customers. Messaging is extremely important to establish the connect with the audience. Brands must understand that each social media platform is unique and a blanket way to broadcast the message goes unheard in the…

10 Skills a Digital Marketing Manager Needs to Succeed

A #digital marketer is like a conductor. Many plays, a lot of shiny, noisy instruments and a big audience.

It means understanding the nuances of the new web paradigms and how they interact. It’s about knowing about how each of the social and digital channels operate and interact with each other and the synergies that creates.

It raises questions. How different should my Facebook post be to…

22 Headlines That Went #Viral. Have These #Marketers Cracked the #Code?

Headlines were the key tactic to make people buy newspapers, buy books and magazines. Now they make people click and share on the web and your mobile phone.

Bloggers, publishers and marketers are always on the lookout for attracting attention to drive traffic, engage with their readers and customers and make money. No clicks and you have no traffic. It’s that simple.

So where do you start?

Nothin…

3 Reasons Campaigns Fail

There is no substitute. It can’t be justified. It just happened. The campaign failed.

And there’s plenty of blame to go around. That’s the good news. It’s rarely one thing that causes a campaign to sputter and crash. If #branding is the totality of all your users/customers’ experiences –– #digital, brick/mortar, phone, and the like –– then there are many ways to execute #campaignsto influence how…

Women are more creative than men. The biggest proof is that women pretty much create men, and quite literally so, for the power of creating a new life is bestowed only to women. Science has given enough evidencethat females may not even need males to reproduce, which remains as the greatest creation of all times. So I don’t have to convince you that women have the power of genesis, which males…