Concept No. 9

This is a metaphor that describes how much work is truly involved in building a successful brand. ⁣⁣ ⁣⁣ 1. Internal Branding (Strategy)⁣⁣ 2. External Branding (Design)⁣⁣ ⁣⁣ INTERNAL - Strategy focused, it’s everything bellow the surface. Even though others can’t see it, it’s foundational. It’s the thinking that sustains the external.⁣⁣ ⁣⁣ EXTERNAL- Everything above the surface. Anything that is part of your visual identity, such as logos, fonts, colors, etc. ⁣⁣ ⁣⁣ Build the entire iceberg, build with purpose.⁣ 💡 ⁣ ⁣ ⁣ ⁣ ⁣ ⁣ •⁣ •⁣ ⁣ ⁣#CN9Space #brandiceberg #branddesign #design #brandstrategy #businesstip #branding #brandingstrategy #businessofdesign #brandidentity #branddevelopment #architecturebranddesign #logo #typography https://www.instagram.com/p/CKEmeLZLvKI/?igshid=pvq4acqsle7o

More from this project at: https://www.conceptn9.com/menicucci

Design organization is critical for successful space utilization in facilities and design practices overall. Here we go around six basic organizing principles that can be used either individually or in combinations.

Brand Identity for RH+ Architects, as an approach to design, they focus primarily on the structural development of their projects. ⁣ They go in-depth “between the lines”, to get to the root of the structural sustainability of buildings.⁣