Big data and privacy: Getting the balance right
Public sector bodies should act to improve the public’s understanding of the issue, equipping citizens with the skills and knowledge required to make informed decisions about how their data should be leveraged to improve their digital experience.  An informed public means that individuals can intelligently decide how open they want to be with their data, and where they want to live on the spectrum from data hermit to digital extrovert.
Businesses and public sector organizations alike have a responsibility to educate their customers about how their data is being used and to what benefit. Â Transparency must lie at the heart of data collection, storage and analysis, but it is not enough. Â We must go beyond transparency to clearly explain the risks and the benefits, so that customers can be equipped to make the informed decisions we think lie at the core of a functioning, respectful data economy.
Governments must ensure that privacy regulations imposed on industries are economically feasible and fair.  As the all-IP infrastructure that powers the smartphone revolution has leveled competitive barriers around the planet, it’s essential that privacy regulation reflect this new reality.  Regulations should apply equally to products and services providing equivalent functionality to consumers: same service, same rules. If the phone company is expected to collect customer communications data and make it available to law enforcement when legally required, then so should any communications provider, no matter what their technological underpinnings.
Businesses must wholeheartedly embrace the need to protect their customers’ data.  As more and more data is collected, a richer and richer target is created.  Businesses have a responsibility to be at the leading edge in protecting this resource, and to innovate in giving customers control over how this resource is leveraged on their behalf.
via TNW







