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To meet the needs of today’s consumers, PepsiCo is using its Gatorade and Propel brands to address the next generation of functional beverages.
With a worldwide shift in mindsets, soda brands are upping their ‘nutritious hydration’ game in truly innovative directions...
Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
Free to watch • No registration required • HD streaming
Can 400 million Chinese be wrong?
With an affinity for all things ‘renao’( loud and lively) Chinese millennials are increasingly turning to push-to-talk instant messages to communicate over tedious hanyu-pinyu typing.
Whether other Asian countries will follow suit, will depend largely on their cultural norms and aversion to speaking loudly in public...
Travel Retail Alert: World’s First Airport Gin Distillery
Encouraging travelers to indulge in ‘one for the journey’, Nicholas Culpeper London Dry Gin has opened the world’s first airport distillery at Gatwick allowing passing travelers to visit and sample the drink.
The distillery also has a bar where customers can try the gin which is made daily in batches of 12 liters in various forms.
LOCAL LOVE SPOT: INSPIRATIONAL TEAS & ALL NATURAL NUT BUTTERS FROM SINGAPORE HOMEBRANDS PIN TEA & SECOND HELPINGS
The new "Break the Walls" campaign aims to redefine traditional personal care categories and break down the existing conceptions and emotional associations with ethnic beauty.
Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
Free to watch • No registration required • HD streaming
Cricket lovers want entertainment. Not a war or a fight.
A sign of the times - Changing millennial sentiments clearly seen across both countries.
Paying with Selfies - the future of mobile payment.
With Amazon filing its ‘payment by selfie’ patent this week and Alibaba, Google and new personal finance management app Neat already incorporating similar technology into their interfaces, facial recognition technology seems to be the new ‘signature’. Exciting times ahead or ludicrous?
http://www.inc.com/neil-c-hughes/if-amazon-has-its-way-soon-youll-be-paying-by-selfie.html
Mondelez International’s New Savory Snack GOOD THINS is all set to disrupt the snacking category!
A new snack has launched and it looks really good. Responding to consumer demand and food trends for more nutritious savory snack options, Mondelez has created its first new snack brand in over a decade: GOOD THiNS. The products contain real base ingredients such as wheat, potato and rice, which are combined with enticing flavorings of garlic, spinach and sweet potato etc. and baked thin and crispy. No artificial flavors, colors, hydrogenated oils or high fructose corn syrup are added, making it the perfect good-for-you snack!.
Pimkie - In-Room Fashion Bars for Women: Your personal stylist wherever you travel. Coming to a hotel room near you!
Watch the ad film conceptualised by DigitasLBi here
In a market where deodorant is often seen as ‘not for me’ and body odor is a taboo issue, Nivea is effectively creating awareness and driving realization by highlighting the resultant increased physical distance created by bad body odour.
Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
Free to watch • No registration required • HD streaming
Down Under Kit-Kat Pop-Up: In news, that somehow slipped our know-all radar, Kit-Kat launched their first ever customizable pop-up bar in Melbourne over the holiday period inviting candy imaginations to run wild.
Allowing customers to choose between a variety of chocolate coatings and up to three signature ingredients for their custom made Kit Kat bar with unusual ingredients including fiery crushed chilli flakes, golden honeycomb shards, lightly salted caramel popcorn, and fragrant pink rose petals, the creations could be shared on social media through the pop up’s photo booth, with the hashtag #createyourbreak.
We so wish we were there!
(Mumbrella Asia) Coca-Cola is set to become the catch-all marketing term for the different variants of Coke as the soft drink giant looks to leverage the popularity of its full-fat version to push its reduced sugar ranges. The new ‘one-brand’ strategy was announced overnight by chief marketing officer Marcos de Quinto who said the company was moving away …
Indonesian e-commerce set to grow exponentially..
With an increasing number of emerging-economy South-East Asian consumers beginning to cautiously embrace online retail, there is a need for local and regional brands to shift perspectives and strategies away from brick-and-motar to meet future demand. While this is an opportunity for brands to connect with 2nd and 3rd tier city consumers, the limitations of poor distribution infrastructure and low credit card ownership are issues that marketeers will need to successfully tackle in order to win in these economies.
http://www.retailnews.asia/indonesian-ecommerce-boom/
As the expectation for authenticity and humanisation spreads across the world, consumers are increasingly embracing brands that are adopting character attributes of honesty and sympathy. In keeping with this sentiment, taxi-hailing app Uber is offering a free mask delivery service for customers in Singapore as the city-state continues to be clouded over by a thick polluted haze as a result of slash-burn forest activities in neighbouring Indonesia.
There may be a way to quantify how quickly certain foods make the transition from urban elites to mainstream acceptance.
The journey of foods from the tables of the elite to mainstream staples...
Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
Free to watch • No registration required • HD streaming
Despite the popularity of K-pop and Korean dramas over the years, Asian consumers are only just waking up to and experimenting with Korean beauty brands...
Coca-Cola - Changing perspectives around the world...