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His name is Jim Sterling and he is a rather… colorful games journalist who actually uses his platform to report on stuff like horrible working conditions, abuse and even stuff like sexual assault in the games industry.

Why? Because a massive scandal broke at the major game publisher Ubisoft revealing a culture of systematic sexual abuse, including high-ranking officials within the company that would regularly drug and rape female employees, which management and HR seemed fully aware of and would protect and move around the perpetrators Catholic-church-style. Reviewers were told not to talk about it and, when it became impossible to contain, to not talk about it where it’s “irrelevant” – that is, never mention or hint at any such stuff when actually reviewing and promoting Ubisoft games, because it’s a separate thing, see, no need to distract from the game (Ubisoft’s goal here was to be able to continue to advertise their games to players who hadn’t heard about it, and wait out the scandal until those who had just assumed everything was dealt with and forgot, which worked).

Jim refused. They knew this would tank their career, they knew they were throwing away an incredibly promising future. They did it anyway.

James Stephanie Sterling in one of a very small number of game reviewers out there with an actual fucking spine and a moral code made from titanium. They’re still effectively blacklisted from the industry, because since then they’ve refused to reform and play Good PR Robot like reviewers are supposed to do (because the AAA games industry thinks ‘reviewer’ and ‘critic’ are synonyms for ‘PR person in a gig economy’), shining light on repeated abuses and scandals in the industry, both internal scandals like this (discrimination, worker abuse, fraud, the normalisation of crunch culture and not paying workers) and ways at which the AAA industry scams players (abuses of early access, loot boxes and ‘pay to win’ mechanics that used to be the realm of free-to-play games now dominating paid titles while the prices of those titles also go up, abusive subscription models and ‘always online’ services, fun little tricks that companies love to pull with “remastered” games, and lately NFTs). Jim’s usually a good six months to a full year ahead of the curve on spying out this bullshit, able to see and warn about it before it becomes trendy enough for other reviewers to touch, and the result has been being continually silenced by game companies and passively buried by algorithms due to illegitimate DCMA takedowns, incorrect copyright strikes spurious lawsuits, being frozen out of gaming news, and whatever other nasty tricks people can pull. They came out as nonbinary very shortly before hitting a million subscribers (despite the forces agaisnt them) and then suddenly lost a lot of subscribers over a short period of time. Which was surely a complete coincidence. Yep. Just a coincidence. Have they backed down on literally anything? No. Because they decided to do this properly despite the cost and they are NOT fucking around.

They also call out particularly bad bullshit of indie developers (we’re talking the con artists and bigots in indie development in particular), not just AAA, which once hilariously resulted in a tiny no-name developer attempting to sue them for TEN MILLION DOLLARS. (Well, I found it hilarious after the fact. It was incredibly frustrating and somewhat stressful for Jim at the time, if one of the more ridiculous silencing tactics.) You can see them report on that here:

They choke slam people

you don’t need to draw every day

you don’t need to fully render every drawing, sketches still count and the person receiving it will still love it

you don’t need a fully polished ref sheet for every single character, having a basic one or even just a colour palette along with whatever other art you’ve done works fine in most cases

you don’t need to draw a fully rendered piece every single day do not burn yourself out or injure yourself for funny little internet points good lord

also some additional points from the notes:

you don’t have to revenge everyone who attacks you [i didn’t think of this because i didn’t realise people did this anyway??]

if you’re not having fun, it may be time to take a break or just write the rest of the month off