Chad Rubin

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Amazon’s New Competitor Tracking Feature BREAKING NEWS! Amazon has quietly introduced a new competitor tracking tool directly within Seller Central.

Most sellers have no clue it’s even there.

The Release

Here’s what’s new from Amazon:

Sellers can now view their price and sales rank compared to 5 competing ASINs

Head over to Manage All Inventory → View Reference Prices → Edit Similar Products

See competitor minimum and median pricing and sales rank—without ever leaving Seller Central

Looks useful at first glance, right?

Video Gallery

Check out this walkthrough showcasing Amazon’s latest competitor tracking update and how it stacks up against more intelligent dynamic pricing platforms.

The Problem

Here’s the reality: this is just another data-filled, non-interactive dashboard.

Ask yourself—does it:

Adjust pricing to grow your margins?

Respond in real time when your competitors run out of stock?

Adapt to market changes and help recover lost profits?

Absolutely not. It simply presents information—without taking action.

Amazon gives you the map. Profasee drives the route.

What Dynamic Pricing Does

Here’s how Profasee elevates your pricing game:

Automatically scans all relevant competing ASINs

Tracks live stockouts and reviews spikes

Responds instantly to pricing shifts due to tariffs or demand

Fully automates pricing strategy to attack or defend—zero manual work

Bottom Line

You can either watch the market happen—or make the market move.

Which one do you want to be?