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It’s aggravating to effectively take a customer through the sales funnel and develop offers that pique their interest, only to lose them at the point of purchase. Cart abandonment is becoming a serious problem that e-commerce businesses can no longer ignore.

According to Statista, roughly 15% of cart abandonment occurs due to customer concerns about security, while another study claims that E-Commerce firms lose $18 billion in sales income each year due to cart abandonment. We may deduce from this case that buyer reassurance is essential for conversions and revenue generation.

Trust badges are a simple emblem that reassures customers that they’re on the correct track and instills confidence in them.

To promote the organisation, one can put up a billboard, advertising via telephone or television advertisements, use digital marketing, email marketing, or post blogs, media, and video on digital platforms. However, regardless of the methods used to advertise the brand, it’s important to remember that every organisation or business is doing the same thing and to be relevant, one must break through the noise.

Digital credentials have been the standard currency in regards to marketing tools and have risen to its popularity for all the right reasons. Many organisations, businesses, corporates and companies have started to encourage the use of digital credentials. If used effectively digital credentials can strengthen the marketing base multiplying the target audience.

The digital credentials can advantage three aspects of the marketing essentials:

The spirit of Easter is all about hope, love and joyful living. CertifyMe wishes all a very Happy Easter!

While the modern technological age has brought humans and machines closer than ever before, a new significant addition to the role of employment has emerged: techpreneurs. What exactly are they?

You’ve probably heard the term “entrepreneur” a thousand times before. An #entrepreneur is a person who organizes and operates a firm or business via their own invention and ingenuity. The term entrepreneur has been reinvented numerous times, for example, Inventrepreneur, a sort of entrepreneur that aims to market or create a self-invented invention.

#Techpreneurs, unlike Inventrepreneurs, begin with nothing more than a vision and question established standards and procedures, thinking of new ways to do things. They have the capacity to see actual challenges and the foresight to turn them into commercial opportunities through the thoughtful application of #technology and advanced #business expertise.

So, How to Become a Successful Techpreneur?

The global pandemic was one of the most unpredictable things that have happened to the economy worldwide. People were forced to be quarantined at their homes and businesses had to completely go remote online. While businesses were forced to undergo digital transformation, no one predicted the permanency of going digital and adapting to the #digitaltransformation.

This has made both the employers and employees learn new #skills, invest in different automated software and cloud computing. This had to be done to stay relevant with the changes the world was going through regarding digital transformation.

Employees had to learn new skills and technologies and had to keep an update of the latest trends and software for the betterment of their performance. Every employee be it the Manager, HR, Salesperson, Associates had to learn to work online and compensate their skills through digital tools.

For the work to be done successfully, businesses needed to provide training and assistance to their employees to help them groom their skills and adapt to the new working conditions of the business. A thorough training that provides the employees with a digital credential that verifies their competency in the skills will increase their performance rate and encourage engagement.

Three trends that are here to stay and needs to be validated as per the McKinsey Reports are mentioned below:

Digital badges are low-stake credentials that are proven to be effective to help the certification program increase engagement and create brand awareness. Although Digital badges are incorporated by many professional institutions and businesses across the globe, there are some misconceptions and myths related to them. Let’s analyze the myths and misconceptions and debunk them:

With the rise of the internet, #onlinelearning or e-learning have been around for decades now. Mainly issued for #learners pursuing higher education, the recent pandemic has made it accessible across all age groups all around the world.

Learning online proves to be the most convenient way to get access to all the #knowledge that’s bound by geographic region. Hence, also making it more affordable, saving time and the cost of travel. The digital credentials prove the legitimacy of the online certification program.

Let’s discuss more reasons why Online #Education is Better than Offline Classrooms

White labelling is when one company removes their brand name and allows other companies to rebrand its name legally. In simpler words, renaming the end-product of the brand with the requested purchaser.White labelling is practised across all industries for:

Being cost-effective Customer loyalty Providing Credibility Saving resources and time

Read More : https://certifyme.online/blog/White-Labeling-Digital-Credentials.html

The #membershipprogram could vary from generation to generation. A certain program could attract young #learners while the other may be suitable for the older generation. In both cases, it is advisable to study the generation and understand their mannerisms and understanding.

Each generation is defined by a term as follows:

People born in the era 1955 to 1965 are referred to as #Boomers People born in the era 1965 to 1980 are referred to as #GenX People born in the era 1981 to 1996 are referred to as #Millennials People born in the era 1997 to 2012 are referred to as Gen Z

Research suggests that Millennials hold the most buying power. Considering the age group of millennials which is presently 25-40, is the most appropriate age group to target for a #membership program. This is because the millennial generations are adults and most career-oriented, having an understanding of how things work in the corporate world.

People still prefer physical or paper certification, despite the incorporation of digital documentation, records, and processes. This could be because organisations are still utilising outdated methods, or because people are unable to access or get familiar with digital processes and documents. Regardless of which option is chosen, digitization is a requirement for the future. So, let’s talk about which is better: Is it better to have paper or digital certificates?

Read More : https://certifyme.online/blog/Which-is-better-paper-or-digital-certificates.html

The year 2020 has brought in some major changes in the learning and education sector. WIth lockdown being imposed, students, learners and professionals all across the world had to resort to their homes and laptops to learn and educate themselves.

To enhance the learner’s experience in education, e-learning platforms were introduced to students and learners. Although e-learning has been around ever since the rise of the internet, recent digitalization and advancements have brought it to light.

As most of the learners were still new to e-learning educational institutes and Edtech companies needed to value and gain the trust of their learners. A blockchain-enabled digital credential can vouch for learners participation and engagement. Since digital credentials are secure and easy to verify and the certification adds value to advance in their career learners are willing to participate in e-learning platforms.

Whether you’re a #professional or a student, how do you display your expertise to future employers or promote your #skills?

In the digital age, knowledge and information may now be accessed from any platform. To measure our #skillset and demonstrate our competency, digital #training #programmes and courses awarding digital badges are growing in popularity, and we must aid this information for the benefit of employment. #Digitalbadges are a way of recognising and verifying a learner’s achievements, abilities, and interests while also encouraging them in progressing in their career.