As a job seeker, you're often told how essential it is that you research the company before a job interview. But what exactly should you be looking for? Here are five things you should know about a company before you arrive for the interview.
1. The quick facts
Nothing's more embarrassing – or a surer deal breaker – than simply not knowing the basic facts about a company and the position by the time you reach the interview.
It may be hard to believe, but many hiring managers will tell you that sometimes candidates come in and aren't even sure of the name of the company. Basic facts like the industry and scope of their business, how the position you're interviewing for fits into the corporate structure and, of course, the name of the company are all crucial to your success in the interview.
2. The skills they want
Your main ultimate goal in a job interview is to convince the interviewer that you are the best candidate for the position. To do this, you need to have a good idea of what they would consider an ideal candidate and highlight the ways you fit that bill.
Sometimes you'll get lucky and the employer will literally include a "qualities of an ideal candidate" section in the job posting, but even if that's not the case, you can still piece it together. Carefully read and reread the posting, particularly the typical duties and responsibilities. Ask yourself which of your skills and experiences match up with these, and how you can articulate that connection to the interviewer.
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