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                The Total Impact Of You Tubes Creative Ecosystem

Over the years, YouTube has become a crucial stepping stone in every creator’s journey. As per YouTube’s CEO, the Google-owned platform has paid more than $30 million dollars to creators, artists, and media companies in the last three years. YouTube's creative ecosystem contributed approximately $16 billion to the US GDP in 2019, supporting the equivalent of 345,000 full time jobs. The UK in 2019 saw approximately 1.4 billion pounds contributed to the British GDP and the equivalent of 30,000 full time jobs. And in France, there was an estimated 515 million euros contributed to the French GDP and the equivalent of 15,000 full time jobs. These social media channels give way to budding creators by enabling them with resources to build their career paths. Its due to these factors, that the number of new channels that joined the YouTube Partner Program in 2020 more than doubled over the previous year. This clearly prove the rising power, social media platforms possess, for accelerating a nation’s creative ecosystem.

Influencer Marketing: Trends to watch out for in 2021

As we enter a brand new year, we want to crystal gaze into what the year holds for us.

Artist Manager at One Impression

One Impression is hiring Artist Managers.

We are looking for people who are passionate about taking up ideas and bringing them to life. You are responsible for One Impression’s delivery of best practice Influencer-Led Marketing solutions that fulfil your designated clients’ business needs.

Influencer Marketing Platform | One Impression

With our world still in the crutches of the pandemic, this year’s holiday season is all about staying home and indulging in selfcare. So, to help people with their pampering sessions, we partnered with #PlumGoodness for their holiday social media campaign.

With an exclusively curated group of influencers from our creator network, our objective was to drive awareness and engagement about the brand’s holiday season sale. The campaign has garnered huge engagement leading to a surge in brand loyalty among consumers.

Influencer Marketing Platform | One Impression

Having a clean surrounding not just feels good but it also makes us do good, after all cleanliness is next to godliness. Now with the world in quarantine, a clean kitchen has become more of a necessity to entice more people to cook at their homes and experiment with exciting recipes.

So, with the aim to help people have their kitchens looking clean and spotless, we worked with Mr. Muscle Kitchen Cleaner on their new social media campaign. With the specially curated group of our influencers, our objective was to drive awareness and engagement with focus on the ease of cleaning with Mr. Muscle Kitchen Cleaner. The campaign was successfully executed, leading to a surge in the brand awareness as well as engagement.

                     Influencer Marketing Platform | One Impression

I am very excited to announce that one of the world’s largest social media platforms, Pinterest has partnered with One Impression for driving creator led initiatives in India. Opening new avenues for content creators and connecting them to the right audience, brand is our mission and nothing brings me more joy to be able to steer influencer marketing in India, the land of diverse talent. With #influencermarketing growing rapidly to become the medium of choice for connecting with millennials, Gen Z and beyond, we are bound to see some very innovative ways brands leverage content creators. With our existing network of 12 million content creators and current portfolio of 140+ brands, One Impression is challenging the status quo and committed to driving success through its world classcampaigns. Influencer Marketing Platform 

 Influencer Marketing Platform | One Impression

Excited to be a part of the Forbes 30 Under 30 Asia, Class of 2020. Ecstatic to share it with my younger brother Jivesh Gupta who is really the backbone of everything. Many thanks to everyone who contributed to this milestone and Special Thanks to Shreya Goel, Priyanka Malhotra, Ayushi Tuteja, Kritika Saxena & Gaurav Panchal for being the pillars of our growth at One Impression.

Influencer Marketing Platform

        FMCG companies shift ad spends towards influencer marketing

Marketing promotions for fast-moving consumer goods (FMCG) firms are gradually shifting towards digital forums as these firms are increasingly focusing on employing social media influencers in their campaigns. This is largely because consumers have been spending a lot of time on digital devices following the coronavirus outbreak and this has supercharged the influencer industry. During lockdown implemented to contain the spread of the virus, two-thirds of FMCG companies globally have either maintained their influencer spending at pre-covid-19 levels or increased it slightly, while nearly a fifth (19%) raised it significantly, stated a report by advisory firm Duff & Phelps and its division Kroll. By 2021, nearly half of FMCG companies (46%) are expected to spend 31-50% of their total marketing budget on influencers, up 20% from the average spent between 2018-2020, according to the report. About 8% will spend more than 70%.

The Face Value Report highlights the results of a survey of more than 900 marketing and brand managers within the FMCG sector across nine global markets, excluding India. It provides insights into the value of influencer marketing, as well as the financial and reputational impact of negative influencer experiences. The average amount spent per influencer among FMCG companies globally is $22,151 per year. However, the UK spends $18,602 on average and boasts a high sales increase to expense ratio at 73%, which is above the all countries average of 46%. FMCG companies will typically spread their spending across dozens of influencers. About 45% of companies stated they usually work with 51-100 at a time and this could rise as the influencer method of marketing becomes more entrenched. UK companies appear to use the fewest number of influencers at around 66, compared to the global average of 81.

Influencer Marketing Platform | One Impression

In the past couple of years, influencer marketing has risen as one of the core marketing strategies. Increasing number of organizations are looking into ways to incorporate influencers in their marketing efforts. Predicted to be a $10 billion dollar industry by the end of 2020, the role of influencers will clearly continue to enable brands connect with their audiences.

Here’s what marketers say about the Influencer Marketing,

1. 93% of marketers use social media influencers. 2. 57% of marketers say influencer content outperforms their own brand content.

Here’s what consumers say about the Influencer Marketing,

1. 65% of consumers discover a new brand/product through an influencer at least once a week. 2. 87% were inspired by an influencer to make a purchase.

                           Influencer Marketing Platform | One Impression

Changing times call for a change in every industry. Catch me live on a session talking about Influencer Marketing during the times of Covid, Monday 4:30 PM on Business Insider. I will be joined in by some of India's top influencers and experts including Sejal Kumar BeYouNick and varun duggirala.

                                        Influencer Marketing Platform

                    Influencer Marketing Platform | One Impression

Exclusive network of world’s most trusted influencers. We are the fastest & easiest way to run campaigns at scale on Instagram, Facebook, Youtube & more......

Happy to share that we are growing fast and are looking to hire a Business Head for our D2C Clients with min 5 yrs of experience. Core skillsets would include P&L management, account management, sales & performance marketing. Ex Agency experience or senior role at a D2C company is highly preferred. Feel free to recommend someone in your network who might fit the profile.

Social commerce platform OneCode raises seed round led by WaterBridge Ventures

OneCode, a platform focussed on building India’s largest digital distribution network, on Monday announced it has raised seed funding led by WaterBridge Ventures.

The round also saw participation from a host of angel investors such as Miten Sampat, Aakrit Vaish (founder at Haptik), Rocky and Siddharth Mohan (Old Monk and Gourmet Passport), Apaksh Gupta (founder at One Impression), Venus Dhuria (founder at Appyhigh), Khalid Qazi, and Harshita Singh.

The Gurugram-based startup had earlier raised an angel round from Dineout founders (Ankit Mehrotra, Sahil Jain, Nikhil Bakshi, and Vivek Kapoor).

“ACCESSING THOSE SEGMENTS OF THE MARKET WHICH HAVE REMAINED INACCESSIBLE THROUGH THE EXISTING DIGITAL CHANNELS IS CRUCIAL FOR BRANDS IN GENERAL AND D2C BRANDS IN PARTICULAR. ONECODE IS LAYING DOWN A NETWORK OF SELLERS AT GROUND ZERO, WHICH WILL TAKE THE BRANDS DIRECTLY TO THE DOORSTEP OF CUSTOMERS WHO HAVE NEVER TRANSACTED DIGITALLY,” SAID ASHISH JAIN, PARTNER, WATERBRIDGE VENTURES.  

Founded by Manish Shara and Yash Desai, OneCode connects new-age digital first brands with “relevant” sellers (aka OneCoders) to sell their products and services to trust deficit and less tech savvy users by building trust through assisted sales and support. The startup acts as a bridge between brands and the end consumers who need physical touch points, in-person interactions, training, push and motivation before buying a product/service.

The platform currently has a network of close to 200,000 sellers, and is clocking close to $500,000 in GMV (ARR) doing 100,000 transactions and growing 200 percent month-on-month. Their brand partners include established names such as Pharmeasy, 1mg, Dr Vaidyas, Kaya youth, and The Man Company among others.

Backed by strong performance, the startup said it is in active discussions to on-board several brands across health, apparel, and grooming categories. The infusion of capital will be used to invest deeper in tech and team expansion, as well as to widen the customer base.

                      Influencer Marketing Platform | One Impression

Social media has become an essential tool for businesses to connect with their audiences and for building consumer trust. With a strong presence on social media, brand can easily reach a wider audience.

· Be consistent with your social media posts. If you are not posting content frequently, it reduces your chances of being visible.

· Brand voice and style should be determined by the product or service of your brand as well as the demographics of the target audience. Curate a good mix of entertainment and information to engage your audience.

· Visual branding elements should be incorporated in your posts. You want to have the same colors, fonts reflected in your graphics. It helps your audience to identify the brand without seeing the social media handle.

· Have conversations with your audience on social media and avoid promoting products. Building relationships with consumers through information, comments and DMs is the primary aim.

· Share stories with people. Incorporating stories in your content has a powerful effect as it allows them to turn the story into their own idea and experience. This helps your audience to relate with the brand on a personal level.

      Influencer Marketing Platform | One Impression

We caught up with Manavi Singhal, our Influencer Specialist, to see how she has been managing her work-from-home routine.

“The transition from working in an office, surrounded by friends and team members to working from home wasn’t as easy. I never imagined that our #workfromhome would stretch this long. In those early days, it was strange to communicate with managers and team members only via calls. But with time, I have gotten accustomed to this new way of working as I have successfully developed a routine to keep myself motivated.

Though, we have our targets to work upon on daily basis, I make sure to take out time for my chai sessions like the way we used to do in our office. While working in One Impression, I have made some really great friends and I enjoy our weekly video call sessions with them. To be honest, work from home has become a lot more comfortable due to the support from our team. The Friday sessions, team celebrations and activities help us stay connected with each other.

To make good use of the extra time, I have incorporated reading in my daily routine. I have also been practicing yoga regularly which was on my bucket list for a long time and I’m proud to have achieved it.”

Influencer Marketing Platform | One Impression

Did you know that coffee is not just a loved beverage but is also beneficial for our skin? Well, #coffee is a natural source of nutrients and antioxidants which is why it does wonders for our skin when used as exfoliant.

Since its launch, India’s first caffeinated brand, mCaffeine has been loved by the masses. The caffeine-infused brand has built efficacy, preference and a loyal customer base by an influencer-first approach. They have been One Impression's partner for over a year where we have curated numerous #campaigns with them.

For this campaign with mCaffeine, we helped them expand their reach by selecting high quality regional influencers from our network. The campaign was a huge hit and reached a massive audience leading to a surge in brand #engagement.

We garnered 15M+ impressions and an engagement of 750K+ accounts.

Looking to enhance your brands' online presence? Drop us a message.