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                           Influencer Marketing Platform | One Impression

Changing times call for a change in every industry. Catch me live on a session talking about Influencer Marketing during the times of Covid, Monday 4:30 PM on Business Insider. I will be joined in by some of India's top influencers and experts including Sejal Kumar BeYouNick and varun duggirala.

                                        Influencer Marketing Platform

                    Influencer Marketing Platform | One Impression

Exclusive network of world’s most trusted influencers. We are the fastest & easiest way to run campaigns at scale on Instagram, Facebook, Youtube & more......

Happy to share that we are growing fast and are looking to hire a Business Head for our D2C Clients with min 5 yrs of experience. Core skillsets would include P&L management, account management, sales & performance marketing. Ex Agency experience or senior role at a D2C company is highly preferred. Feel free to recommend someone in your network who might fit the profile.

Influencer marketing platform One Impression partners with Pinterest to build stronger creators and brand ecosystem

One Impression is one of the select few partners across the globe to have access to the Pinterest Influencer API.

                                 Recover your lost photos and videos with Stellar.

The Short answer to that question is “no”.

The Long Answer is: As of today, the money you invest in influencer marketing has the most likelihood of getting you the returns. Any poster or hoarding used for marketing is rather geographically limited in the world of telecommunication and internet. Television advertisement and sponsored content over the internet would work, but that would still come from a seller. Influencer marketing lets you have the recommendation of somebody the audience or consumer trusts.

The Influencers themselves feel responsible for which service or product they advertise; as they correctly assess that their audience takes their word with some amount of trust in them. Which is why companies like Squarespace and Wix (which are e-learning tools and web developers) have been so successful using influencer marketing, as they targetted the communities that needed those services through youtube channels and podcasts that cater to an audience that listens to infotainment on these platforms.

Another advantage you have is that you come to know exactly how many people you’ve reached and you get to pay them by that standard only. Influencers, especially the big ones, will usually charge by cost per 1000 engagements; depending on the platform this could be views or likes etc. In a few cases, the memberships or product linking through the post itself will pay the influencer according to products sold through that link. Hence, you have your advertisement investments and the returns you made from them down to the decimal.

The point I am trying to circle down to is: in my opinion, no, influencer marketing is not overrated at all.

If you want more info on how and where to start your influencer marketing campaign, go to Influencer Marketing Platform | One Impression. One impression is a marketing consultancy that could help you plan your marketing campaign and recommend the influencers that are right for your business. They have an extensive network of influencers on multiple platforms, businesses of various kinds and a team of marketing professionals who specialise in online marketing campaigns.

    What are the regulatory requirements of influencer marketing?

Traditional advertisement and business regulation laws in your jurisdiction apply to all sponsored content on social media. Being reasonably honest about your product and it’s quantity, quality and comparisons are just as mandatory as a social media influencer as they are as a television or radio network. However, the following regulations for disclosure are extremely important to remember:

● Transparency

Whether you are an influencer, a business or an agent in the middle; it is important that the nature of the deal is crystal clear and transparent to the audience or the consumer. Avoid relying on assumptions or ambiguity about money being traded for sponsorships.

● Visibility Disclaimer

Make sure that your sponsorship disclaimer or disclosure message is clearly visible on an image-only platform, and is well scripted and undeniably communicable in an audiovisual medium. Mention should be visible without “click for more”.

● Sponsored Tags

Any and all tags made in pictures or videos or video descriptions on social media as any other sponsored tags. Do not use ambiguous disclosures that are blatantly open to interpretation. Superimpose your disclosure in your image if it’s image-only platform.

● Platform Guidelines

Youtube, Facebook and Instagram have their own policies, guidelines and regulations for sponsored content. Understand them well and sign deals or structure your content accordingly. Youtube, for example, asks you to click a box that declares your video to be sponsored in the algorithm and the platform makes sure to let every user know that it is indeed sponsored content.

If you are new to the world of social media marketing and influencers, go to Influencer Marketing Platform | One Impression.

They would be able to help with any information and business enquiry you might have about social media marketing, especially in India.

One impression is a marketing consultancy that could help you plan your marketing campaign and recommend the influencers that are right for your business. They have an extensive network of influencers on multiple platforms, businesses of various kinds and a team of marketing professionals who specialise in online marketing campaigns. Their Clients include Jeep, IGG and GrabOnRent among others.