In my experience, you can often help sell 'welfare' stuff by appealing to self-interest with a touch of Aren't We Great.
Disability benefits: "I mean, sure, there are probably some sad sacks who are gaming the system, there always are, but hell, with the amount of taxes we pay, the government can afford a few freeloaders, right? I'd rather pay for a couple people who don't really need it than not have the system at all for if I need it, or my kids do, or whatever. I mean shit happens. What if some asshole drunk driver puts me in the hospital and it takes me a year to get back on my feet? Or Heaven forbid something permanent happens. I'll sure be glad that I can get disability then, won't I?"
UBI: "I dunno, the kind of guy who'll just sit on the couch playing Call of Duty all day if he doesn't have to work, I kinda don't want him on my job site anyway. That type is just taking up a place that you could fill with someone who'll actually get the job done, you know? You end up short-handed even though you technically have enough people because everyone else has to pick up his slack. And it'd mean that if your boss is a dick you can tell him to shove it and not worry your kids are gonna go hungry while you find a better place. We can sure as hell afford it."
Racial equity: "I've got a lot more in common with a Black guy who's just trying to get the job done than I do with some rich white asshole who thinks the sun shines out of his ass because of how much money mommy and daddy have."
