The Creative Storyteller

Kaelyn is my Muse! Check out these dope SoundCloud banners I’ve created for her surprise project dropping tonight at 12:00 AM EST

Which one is your favorite? Drop a number in the comments below!

Did you know, Betty White wasn't the first choice for Snickers 2010 Superbowl Ad-Campaign? From 2007-2009, Snickers found themselves lagging behind its other global chocolate counterparts. At the time, Snickers was on the verge of losing its position as worlds leading chocolate bar. Fast Forward Fall 2010, when snickers brand agency, BBDO an advertising agency based in Atlanta, GA, actually recommended having the Queen of Soul, R.I.P. Aretha Franklin as the face of their Superbowl campaign. However, Ms. White made the final cut after urging the Snickers brand owner MARS, Inc that their collaboration would launch a comeback for the comedic star, as well as the candy bar. Snickers used star power and light-hearted comedy to revive their brand.

Iconic Moment: 

In this commercial, we are set at a local community park. A group of young men enjoying their afternoon engaging in an intense game of football. The camera cuts to a young man preparing to throw a football and Betty White preparing herself for the pass until suddenly she gets harshly tackled down into the mud by another more strapping man. This hilarious scene is an attention grabber the very last thing you expected was to see poor ole Betty get roughly thrown into the mud.

Identifying the problem: 

The following scene portrays Betty and her football team in a huddle. One man refers to Betty as ‘Mike’ and asks what the deal is. Our football captain moves on to say fiercely “You’re playing like Betty White out there” as an apparent insult to our character Mike. In this scene, it is apparent that something is off with this football game and Betty White is not in the appropriate setting.

Call To Action: 

Our commercial comes to an end with a young woman running onto the field yelling “Baby, eat a snickers.” Once the camera cuts back to our player betty has been replaced with a young man wearing similar colors as betty in the previous scene. She goes on saying “You're not you when you're hungry” implying that Hanger or being hungry is what caused our friend Mike to play football like a little old lady. In this campaign, we have an elderly movie and tv actress that transforms back into our average joe who is playing a game of football with his buds. His fierce hunger made him an ineffective team player by slowing him down, snickers solved his problem and got his head back in the game by helping curb his hunger. 

Watch the full campaign below, and stay tuned for more #IconicCasestudies 

IGTV content creation for @KaelynKastle check out her instagram and more of the content ive curated for her through the link below! 

Photo editing | Instagram content creation

1) original

2) edited

3 Timeline

As a curly guy with glasses, I’ve noticed that when shopping for glasses, it can be challenging to picture myself in any of the cool specs I might typically see being modeled in a prescription glasses ad campaign. So, when it came to purchasing glasses; it’s habitually been out of necessity, instead of want.

Until I was scrolling through Facebook one day and saw this advertisement:

At an instant, I was obsessed. So obsessed, I didn’t at first realize what was being sold to me. REALLY DOPE GLASSES! Also strange, because the first time I saw this ad I was in desperate need of new glasses? Hmm.

This excellent advertisement engaged me immediately in more than one way. With its striking millennial pink backdrop accompanied by the models big brown doe-like eyes, my attention was immediately captured by this visually alluring piece of marketing material.

At any rate, Eye Buy Direct literally hit the nail on the head with this millennial driven and diverse ad campaign. Eye Buy Direct features a cast of young fresh-faced and smiling 20-somethings living their best lives while rocking fashionable, bold and professional style frames.

Diversity in advertisement has been on a rise, but still pretty scarce and far between. Companies can be segmenting themselves from a whole market just based on who they choose to feature in their advertisements. As a consumer, it is a huge deal when I got the chance to see someone who looked just like me, wearing this brands product. It really sparked the urge for me to want to go check out the company, and find out what they’re about!

Unless you’ve been living under a rock, or happen to reside in any other part of the world other than New England. You’ve probably already heard the news; Dunkin Donuts has officially dropped the “Donuts” off their name.  

A bold yet solid marketing move, don’t you agree? I think this rebranding is going to be a definite shock to the culture. Not every company can survive a re-brand or a name change.   

On the other hand, Dunkin’ has been bracing its customers for this change. With their slogan being “America Runs on Dunkin” and making other small and subtle changes through the last couple years. Just last year, Dunkin significantly reduced the size of their menu.   

It's always a pleasure working with friends that are going places! I am honored to have the opportunity to work with upcoming pop-star Kaelyn Kastle!