Abyss of randomness

Then, if you go to the notes on the original post, it only shows the reblog from "two"

So the OP doesn't get to see how much engagement their post has unless people like/reblog from the original post. If someone adds any sort of comment, it splits them up like this. Artists, writers, crafters will see less engagement, nobody will know how far the reach of their post is or if someone says something nice about it. If you want OP to know, you'd have to make a conscious effort to reblog from the first post listed in the chain.

Not only is this going to be bad for general community things, but this could easily promote harassment. You won't see anything but the initial reblog from you if someone makes an addition, so there could be whole conversations that go completely missed.

Thanks, tumblr. Very cool 👍

EDIT: Also, the posts aren't even properly displaying the notes YOUR SPECIFIC VERSION of the post is getting, which this post has shown me.

This is what I see looking at my post at this moment:

But if I go to the reblogs tab of my activity page, we can see

The reblog chain is one of the things that makes Tumblr unlike anywhere else. All the notes on reblogs are attributed to the original post, no matter which branch people actually liked or reblogged. We want to keep encouraging conversations, and give contributors the recognition they deserve. 

Soon, you'll be able to like, reblog, or reply to any part of a reblog chain, and that note will go to that reblog's author. Each reblog will have its own counts, instead of one aggregated number from every version of the post. And yes, you’ll be able to like multiple posts in one chain.

If a reblog doesn't add anything, the love flows up to the last person in the chain who did. Your post doesn't lose notes just because people spread it quietly.

Past notes will stay on the original post — we're only changing what happens from here on out. Retroactively re-attributing all of them would be... a lot.

As this rolls out over the next few days and you explore it, we’ll keep reading your replies and reblogs, so please keep sharing your questions, concerns, and ideas.

Your creativity has always been the heart of Tumblr, whether you’re the original poster or adding something brilliant in the reblogs, and nothing about this change is meant to limit that.

People get very mad for a few days and then roll over and accept the change to the enclosure. This is what they are betting on. They have had meetings about this.