Advantages of marketing funnels
In the marketing space, everyone seems to be talking about marketing funnels (aka funnels or funnel marketing.)
In this article, we will cover:
What a marketing funnel is.
The importance of a marketing funnel.
The anatomy of a marketing funnel.
What Is A Marketing Funnel?
A Marketing Funnel is a system that helps lead and convert prospects through the customer journey and turns them into paying customers. Another way to define a marketing funnel is a sequence of touchpoints - emails, videos, blog posts, webinars, PDFs, and other helpful communications that a prospect receives or engages with in a specific sequence that systematically leads them down the path of making a purchase.
So why a funnel?
The funnel represents the whole process that customers go through from Knowing, Liking, Trusting, Trying, and Buying. We also like to see repeat and referral business at the bottom of the funnel (after buying), but that's a discussion for another day. The mouth of the funnel is where customers become aware of (or know about) your business. As you go down the funnel, the body becomes narrower, which means customers fall off, and only the most qualified and motivated ones make it to the end of the funnel.
The Importance Of Marketing Funnels
GENERATING MORE QUALIFIED LEADS is the #1 reason for creating a funnel, but there are other benefits as well. Here are three reasons why you should use funnel marketing to grow your business:
1.Funnels Simplify The Customer Journey
A marketing funnel simplifies the customer journey and makes it easier for business owners to apply.
A funnel maps out each phase of the customer journey and what tools or tactics you are going to use to help move prospects down the funnel.
2.They Help You Connect With Your Customers
A funnel applies to all types of customer interactions. Whether you’re looking to boost your online sales, generate traffic for your physical store, or build an email list, you need a marketing funnel. It is a powerful tool to bring visibility to every phase of connecting with customers.
3.They Help You Plan Better
A marketing funnel shows at what point your customers are dropping off. You can use your funnel to tweak your strategy. For example, let's say you are getting a ton of people to sign up for your email list. The next step in your funnel may be to get folks to sign up for a webinar. If you have a large percentage of people not signing up for your webinar, you may not have the right topic.
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