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Havas Media Group has launched 'Meaningful Marketplaces' to ensure a more equitable share of investment in trusted news

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Although there is hope for calmer waters in 2021, we’re confident brands and influencers will continue to demonstrate the innovation that saw them survive the last 12 months.
As the cookieless future looms, DOOH stands out amongst the cookieless options. Nevertheless, Programmatic DOOH is still nascent.
Business spending levels are set to grow in the UK, with survey participants predicting that B2B spend will grow at an average of 1.4% in the second quarter
NDA and CVE speak with leaders at national brands about new approaches to local advertising.

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Sky Media is launching a pilot for a ‘Shoppable Ads’ TV solution with Sky Mobile
2020 was certainly one for the history books, but what will the rest of 2021 look like for the world of CX?
the way in which the hospitality industry promotes its services over the next few months is essential. To ensure a steady road to recovery, companies require insight-led, empathetic advertising strategies to rebuild customer confidence.
Something huge is happening in gaming which, for those of us immersed in the business, feels like the inevitable outcome of the investment in recent years.
Tips, advice and support for influencers to flourish during the coronavirus pandemic
By Jennifer Quigley-Jones, Founder and CEO of YouTube influencer marketing agency Digital Voices
During COVID-19, it has been tough to see my newsfeed filled with creators and freelancers struggling personally and financially. Influencer marketing has a higher proportion of freelancers than almost any other industry. It’s easy to overlook the amount of work, time and effort YouTube creators put into making videos that educate or entertain their followers and are accessible for everyone.
Source:Â https://newdigitalage.co/

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Interviews, insight & analysis on digital media & marketing
New Digital Age, published by Bluestripe Media, covers the latest news, insight, opinion and research on all aspects of the digital economy. Our aim is to be a new outlet for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Media and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital economy.
About Us
New Digital Age, published by Bluestripe Media, covers the latest news, insight, opinion and research on all aspects of the digital economy. Our aim is to be a new outlet for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Media and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital economy.
New Digital Age, published by Bluestripe Media, covers the latest news, insight, opinion and research on all aspects of the digital economy.