BE YOURSELF BE THE BRAND

#ADCAMPAIGN  #EDUCATION : ''YOU'RE NOT A PRINCESS''

I simply loved it ! So Real So True !

You're not a princess, and that's actually a good thing.

The Mercy Academy, an all-girls preparatory school in Louisville, Ky., is making waves nationally for its ad campaign telling young girls "You're Not A Princess", and encouraging them to "Prepare for real life." The campaign, which aims to empower young women, features other slogans such as, "Don't wait for a prince" and "Life is not a fairytale."

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#CampaignWithTheDog #PR #MARCOM #VIDEO #SuperModel : Ta Da ! Harper's Bazaar presents.. Et Voila :

Happy VictoryDay Turkey #30AugustVictoryDayTurkey #MustafaKemalATATÜRK #30AğustosZaferBayramıKutluOlsun @BrandQueen_ pic.twitter.com/cjqHs4OLYd

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— Deniz Saglam (@denizsaglam)

BE YOURSELF BE THE BRAND bugün 2 yaşına bastı! 

#RETAIL NEWS : Barbie Gets Dressed Up for Selfridges' Toy Department Debut

#RetailisDetail

Karl Lagerfeld Concept Store in Amsterdam is more than a Fashion Store !

The store is as a virtual window to Karl Lagerfeld himself. Lagerfeld Concept Store in Amsterdam creates engaging ways for consumers to connect with the brand.

The beautifully designed shop features many mirrors and walls of illuminated light which enhances the displays. Social Media comes into play when shoppers start using the Digital Guestbook on their iPads, Smartphones or tablets. Shoppers can view the latest collections and news, watch videos, surf the brand's website and take photos of their fav items.

Your Company Name Is On A Card In Your Customer's Wallet !

Benefits of Loyalty Cards #RetailersPerspective

Reinforces loyalty and heavy spending

Profit uplift from increased sales

Achieves competitive advantage

Service lapses more likely to be forgiven

Your company name is on a card in the customer's wallet

Targeted Promotion Tool 

Strategic decision support:better understanding of customer behavior

Facilitates cross selling 

Detailed knowledge of customer's personal details

The basis of customer relationships, competitive strategy, store format/ location decisions and company culture

Benefits of Loyalty Cards #CustomersPerspective

Extra Discounts

Something for Nothing

Personalised Offers

Other services, invitations to events etc.

Membership of a club

Choice of redemption points

Content Development #fashion #style #muse