#beyourselfbethebrand

HİZMET 4: E-TİCARET SİTESİ KONSEPT/ İÇERİK GELİSTİRME& PROJE YÖNETİMİ

Marka Kimliğine Uygun Online mağaza Konsepti Geliştirme

Marka Kimliğine Uygun- Satışa Yönelik- Kullanıcı Dostu Online Mağaza Konsepti, Görsel Dizayn ve İçerik Oluşturma

Blog Konsepti ve Görsel Tasarımının Oluşturulması 

Satış Artırıcı/ Kampanyalara Yönelik Kategori Oluşturma

Enewsletter Kampanya İçerik ve Görsel Yaratımı

Online Mağaza Ürün Yerleşimi

HİZMET 2: MARKA YÖNETİM DANIŞMANLIĞI

Durum Analizi

Pazar ve Rakip Analizi

Marka Konumlandırma

Segmentasyon

Kurum Kimliği Oluşturma

Kurumsal Kimlik Çalışmaları (Online - Offline marka görsel unsurlarının oluşturulması)

Pazarlama İletişimi Stratejileri ve Planlama

Müşteri İletişim Stratejileri

Pazarlama İletişimi Planı

Kurum Kültürü

Müşteri Kartı ( CRM)

HİZMET 1: SOSYAL MEDYA' DA MARKA YÖNETİMİ - UYGULAMA

Markanıza Ait Sosyal Medya Hesaplarının; Marka Kimliği ve Kurum Kültürüyle Bütünleşik, Kullandığınız Diğer Pazarlama Araçlarıyla Senkronize, Tek Ses Tek Görüntü Verecek Şekilde Yönetimi

Online İçerik Yönetimi

Markanın Hedef Kitlesine Yönelik Sosyal Medya İçerik Yaratımı & Yönetimi

Blog içerik Yaratımı ve Yönetimi 

Newsletter İçerik ve Kampanya Geliştirme 

Online İtibar Yönetimi

Kampanya Yönetimi

Finding the right platform for your company’s website depends on a number of factors, including your technical knowledge, content goals, and access to support.

Lately Tumblr has been making headlines with its newest forays intoadvertising. But while the blogging platform has caught the eye of advertisers, many brands use it as a destination website. Tumblr is ideal for sharing behind-the-scenes information, contest and product details, and other quick snippets of or media-rich content.

When you’re deciding what platform to choose for your company website, there are many options available to you. Here are three compelling reasons why Tumblr may belong at the top of that list.

1. You Can Get Started Right Away

Tumblr is extremely easy to set up and customize. There’s a very minimal learning curve, so you can begin using your new site in minutes. Upon sign-up, you’ll be asked to provide your email address, password, and your preferred Tumblr URL (yourbusinessname.tumblr.com). While you can start sharing content right away, we recommend that you customize your new site a bit first.

The platform offers you hundreds, if not thousands, of free and paid themes to choose from. You’ll want to find a theme that closely resembles your brand’s existing style. The option of choosing a theme significantly cuts down your dependence on hiring a designer, which can take a lot of time and money.

You’ll then be able to customize your theme a bit through the Appearance menu, which gives you options to change things like background and text colors. The “Pages” menu allows you to add multiple pages to your site — you can link to any other websites you have from here. For those who are a little more technically inclined, you can edit the custom style sheets (CSS) and enable additional features, such as a mobile layout.

2. It’s Designed for Fast and Easy Posts

Although there is a time and place for larger posts, Tumblr is perfect for short-form content and multimedia. It helps you build upon existing social media content when Facebook is too cluttered or Twitter‘s 140-characters is too limited. You can quickly upload photos and videos, brand yourself using snippets of text or quotes, and embed audio content — such as podcasts.

Tumblr also offers the ability to publish from your smartphone or AOL Instant Messenger. You can push updates from your Tumblr blog to Facebook and Twitter. You can even share the images you upload to Instagram with your community on Tumblr — giving fans an easier way to look through older photos.

Additionally, you can add the “Share on Tumblr” bookmarklet to the bookmarks bar in your browser to quickly share things you find on the web — a luxury thatPinterest takes full advantage of.

3. There’s A Built-In Community

Tumblr is made for discovering and sharing. When you publish content, it has the ability to spread to a very large audience. When an individual reblogs a post, it will appear on his or her tumblelog — a Tumblr blog — where followers can see it. If other people like your site, it will be displayed in their liked posts on their profiles. This type of transparency helps create awareness for your brand.

While it doesn’t offer robust analytics like Facebook, you can track the number of likes and reblogs through “Notes” — which appear on each post — as well as your total number of followers. Additionally, some Tumblr themes support Google Analytics, in which case you’ll just need to paste in a Google Analytics ID. If your theme doesn’t support it, Tumblr provides an easy solution.

You can also take advantage of Tumblr’s advertising offerings, includingHighlights and Sponsored Products — which uses the Radar and Spotlight features to highlight content from its members.

Tumblr might not be for everyone; it definitely challenges you to get creative with your marketing and content strategy. But if you’re willing to try, create your Tumblr account and see where it takes you.

Wow Amazing Customer Experience Congrats Ritz Carlton! 

Exemplary customer service distinguishes your brand, builds repeat business, combats price competition, and even improves employee morale.

Huffington Post Blog, by Chris Horn;

At my company, we've always pushed our employees to go the extra mile for clients because the ripple effects of terrific customer service extend beyond mere satisfaction and retention. Exemplary customer service distinguishes your brand, builds repeat business, combats price competition, and even improves employee morale.

Hotel chain Ritz-Carlton has a storied reputation for great customer service. Many companies mimic its training programs, and one often hears executives saying they want to be known as the "Ritz-Carlton" of their respective industry, be it a law firm, car dealership or plumbing supplier.

Recently, my family and I experienced the Ritz-Carlton signature customer service in a way that will be talked about in our family and at my company for many years to come. My wife and two children spent a few days at the Ritz-Carlton on Amelia Island (Florida) while I was in California on business -- sadly unable to make the trip with them. Upon returning, we discovered that our son's beloved stuffed giraffe, named Joshie, had gone missing. As most parents know, children can become very attached to special blankets, teddy bears and the like. My son is extremely fond of his Joshie, and was absolutely distraught when faced with the idea of going to sleep without his favorite pal. While trying to put him to bed the first night home, I decided to tell a little white lie.

"Joshie is fine," I said. "He's just taking an extra long vacation at the resort." My son seemed to buy it, and was finally able to fall asleep, Joshie-less for the first time in a long while.

That very night, the Ritz-Carlton called to tell us they had Joshie. Thankfully, he had been found, no worse for wear, in the laundry and was handed over to the hotel's Loss Prevention Team. I came clean to the staff about the story I told my son and asked if they would mind taking a picture of Joshie on a lounge chair by the pool to substantiate my fabricated story. The Loss Prevention Team said they'd do it, and I hung up the phone very relieved.

A couple days went by, and we received a package from the hotel. It was my son's Joshie, along with some Ritz-Carlton-branded "goodies" (a frisbee, football, etc.). Also included in the package was a binder that meticulously documented his extended stay at the Ritz.

Needless to say, my wife and I were completely wowed by the Ritz-Carlton Loss Prevention Team. My son, on the other hand, didn't care so much about the binder and was just happy to have his Joshie back. I'm sure he'll have a greater appreciation for it as he grows up.

It goes without saying that the Ritz-Carlton can count on my family to be repeat customers. But I'm also telling you (and everyone else who happens to read this story). This is something I've always told my staff -- create an experience so amazing that someone can't help but tell others about it, and you're sure to succeed. I'd also venture to say that Aaron (of the Ritz-Carlton Loss Prevention Team) and his cohorts had a pretty good time documenting Joshie's vacation, and employee morale is a huge part of creating a great customer experience.

Katy Perry - Wide Awake (Lyric Video)