I got permission from my friend and fellow AUB English Lit major Imane Qaissi to use this picture from her Instagram.Â
Of course all of the comments are a fantastic example of code-switching and, of course, writing Arabic with English letters on social media here, but what caught my attention was the clever and hilarious use of the word "Célfie," which is "selfie" (everyone's favorite new OED word!) transliterated into French.
What's amazing is that in the French language itself "selfie" remains as "selfie"! (See here, which also coincidentally speaks about the use of the word in Arabic as well.)Â
As well, when checking the #celfie tag on Instagram, it's not like there is an abundance of French people using it. A quick scroll shows that the only instance "célfie" is used in a remotely "French" way is to refer to this brand, which, scratch that, upon closer inspection isn't even French.
This makes the caption all the more ingenious, as it tells a whole story about the whimsical way in which the Lebanese play with language with just one word. And it is indeed very Lebanese - as I said, you don't really find #celfie used that way by French people, or people trying  to make #selfie look French. It's like a deliberate misspelling/alternate spelling of the English word when it actually is used.
(If curious about the rest of the convo in Arablish, here's a quick translation of the comments that have Arabic in them:
imane09: @bobn18 still alive? :P how was dubaaaai?
susuchato: soooo beautiful (I think?)
bobn18: imane09 dude dubai was therapy...so awesome! Btw I have to see you already! We've both got vacation stories to trade!
imane09: Hahah yess I love you whatsapp #bobn18 I changed my numb(er))