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Ubiquity

Uniqueness

Aspirações

Criticism

Crystallized

Graphic designers are partaking in their own drop in price of the ubiquity of service available through things like print on demand but what makes the projects different is the level of creativity and thinking that goes into any individual project. — Andrew Blauvelt, 'Graphic Design Now In Graduate Education: Love, Hate, Hope, Fear'

The critical design discourse was built by full-time designers, many of whom balanced their work responsibilities with academic careers and publishing projects. Designers have attempted, through sheer will, to reinvent themselves as theorists and critics. But as long as they are at work, they are constrained by social forces over which they have little control — and which they have, unfortunately, shown little interest in grasping.