Andrew G Hickey

Flying cars and one-piece jumpsuits were long predicted when people envisioned the future. While flying cars are still a work in progress, we do have sustainable fuel and firesuits.

During their historic first run at World Wide Technology Raceway in Missouri, NASCAR's mean machines reached another milestone: 20 million miles of competition using renewable fuel. To mark the occasion, Austin Dillon ran a Get Bioethanol scheme on his No. 3 Chevrolet for Richard Childress Racing for the event. All cars also featured a 20 Million Miles decal and the green flag emblazoned with Get Bioethanol.

Every NASCAR team across Cup, Xfinity and Truck runs on Sunoco Green E15. Over the course of it's use, the 15-percent bioethanol fuel has purportedly reduced carbon emissions by 20 percent, according to the EPA Renewable Fuel Standard. 

NASCAR first started using bioethanol in 2011, as part of its ongoing NASCAR Green initiative. 10 years later Roush Fenway Racing (now RFK Racing) became the first carbon neutral team 

 according to an independent third-party evaluator that evaluated their activity in the workshop, during travel and on the track. 

NASCAR and their renewable energy partner, Growth Energy, have boasted of the high level performance that is possible using bioethanol even in the most demanding driving environments. Performance and authenticity have long been a concern for NASCAR fans, with such initiatives making some question the future of this blue collar sport. In this case it has been a win-win for the environment and for fans, with no compromises made on either front.

May 2022

I thought I was unique when I first really delved into NASCAR and auto racing in 2020. I was someone who didn't grow up in Melbourne, Florida but Melbourne, Australia.

It turns out (pun intended) the more I've researched that I am actually not so alone. It was during the early part of this lovely pandemic that many events and sports were still on a quarantined hiatus. We needed something to capture our imaginations and distract us from the chaos going on in the world. It was NASCAR that was there to give us a beacon of revving, noisy hope.

When you overlook all the preconceptions about NASCAR and take in the actual product, it's hard not to get caught up in it. These modern day daredevils seemingly put our entertainment over their own safety for a chance at immortality. They're living on the edge for several hours at a time with no bathroom breaks in these rugged flying billboards on wheels.

I grew up watching pro wrestling and enjoy sports like basketball and football, so this felt like all the different events I like to follow all wrapped up into one. There are the different personalities, the strategies on the track, the looming danger, the sound and visual of the souped-up cars. I also like collecting sports merchandise so it checked that box as well, especially the addictive world of collecting diecasts (model cars for the uninitiated).

On top of that is the mythology of it's early bootlegging days, and the family lineage passed down through the sport with families like the Petty's, the Elliott's and of course Dale Jr and his iconic father Dale Earnhardt Sr. I got hooked pretty fast, like an unsuspecting car speeding through a corner on the race track.

While it was the perfect distraction from the pandemic, it wasn't until real life seeped in that I fully felt like I could be invested. Bubba Wallace, the only black driver in the top tier of NASCAR, spoke up to have the confederate flag banned from their events. That right there was a huge barrier lifted for those who didn't feel comfortable with some of the history and connotations behind the flag. Then there was his race car that displayed the rally cry Black Lives Matter and his I Can't Breathe t-shirt. This all came during the frenzy of hurt that came with the death of George Floyd in police custody and the ambush of Breonna Taylor's home, among other injustices. NASCAR for the first time in its history joined the rest of the sports world, and society at large, by allowing its athletes to acknowledge racism and police brutality.

It's international counterpart Formula 1 appears to have a much more favourable public perception by virtue of being European-based and having drivers of multiple cultural backgrounds. The league is also home to Lewis Hamilton, a history making and unapologetically black Hall of Fame contender. That's not to say that F1 is completely immune to the economic inequality and subconscious discrimination prevalent throughout the highest levels of motorsports.

Despite the serious sports presentation that is sometimes lacking in NASCAR, it's bad ass rebel nature is a big part of it's appeal for me and a lot of others. However I don't believe that the more outdated aspects of that culture should come at the expense of progress or the comfort of people and families attending a race event.

Since the time that Bubba Wallace first spoke up he has been cited as the symbol of what is wrong with the sport today by a contingent of old school minded racing fans. By bringing "politics" and racial identity into the trackside conversation he had made the sport woke and weak, just like the NFL and NBA had already done. Longtime viewers will say the sport was better off without Bubba mentioning blackness, when there were cigarette sponsorships and when drivers could call each other "retards" and other poor taste, outdated terms without reprimand.

Sports are the perfect escape and I don't watch LeBron James for sociopolitical insight. At the same time I like to know that what I consume is not completely tonedeaf to the world going on around it. If my kids choose to watch it with me I'd like to let them without too much hesitation.

NASCAR is a truly American sport that couldn't happen as it is anywhere else. So with that mind it can't be complete without reflecting all aspects of the society that it exists in. For all its southern roots, there are local race tracks across the country from the east coast to the Midwest. In 2022, California hosted the first-of-its kind Busch Clash at the LA Colliseum and is home to history-making champions like Jeff Gordon, Jimmie Johnson and Kyle Larson.

The fan support is even more diverse than I would have thought, as I have chatted with a cross-section of devoted fans in Facebook groups, deep dived into YouTube racing channels and followed Twitter accounts. There are fans of all backgrounds who have not been so openly represented. Then there is the lineage of unsung women and African American drivers, technicians, engineers and team owners, who have worked to earn their seat at the table like anyone else in the sport. As a costly and sponsor driven pursuit for anyone involved, there have been additional unspoken hurdles placed on anyone who is not a straight white male.

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Title: EcoSystems Consulting | Environmental consultant | Australia

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http://davidriceinteriors.com.au/blinds/modern-window-shade-range-offering-style-function/

When you think of the most effective ways to shade windows different images can come to mind. Maybe you imagine clunky and obtrusive metallic blinds, the type used at schools when it’s time to watch an educational film. Or perhaps you imagine unappealing, eggshell coloured shades made from tarp. While functionality and effectiveness are of a high priority, it was previously hard to find a window shade range that could live up to its purpose while still offering modern aesthetic appeal.

Luckily for all of us, the window coverings industry has evolved significantly over time. Gone are the early days of using waxed paper or oiled linen to shade your windows. Many modern home owners are making Honeycomb window shades their first choice, over traditional shades, curtains or drapes. Utilising an intricate blanket of non-woven fabric, these shades present the very best in function, performance and durability. We are proud to include them as part of the already extensive David Rice Interiors window furnishing range.

Made from polyester fibre, and available in a range of colour options, these shades offer countless style possibilities. You will also have your choice of single or double sized cells, which can be suited to your décor and application.

From the Light Filtering shade option to Room Darkening fabric, any of the choices from the Honeycomb window shade range could be the right fit for your home. It all depends on what you want to achieve.

To help with your decision making process, we here at David Rice Interiors are proud to outline what we consider the most crucial style benefits of the various Honeycomb shade options. Happy searching!

Atmosphere

If you are looking for a shade that provides a soothing atmosphere without completely changing the feel of your room, the Honeycomb range has just such options.

Both Sheer and Light Filtering shades can add that atmosphere you want while going almost completely unnoticed, thanks to their translucent fabric. For even more control over the tonal feel of your room, you have a range of colours available to choose from.

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Honeycomb window shades don’t just perform mere function. With the Honeycomb shades on the market today you can enjoy exceptional performance functionality, while also adding charm and nuanced style to your home.

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Spice up your windows and your life with designer shades! Made from only the highest quality exotic materials (ooh la la), there are four striking designs available, from Foliage to Rustica.

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Page title: Presenting a modern window shade range | David Rice Interiors

Tags: window shades, Honeycomb shades, Honeycomb shade range, domestic window shades

Hear Me Out: 10 Songs You Probably Haven’t Heard That Will Have Your Pregame Playlist Lit (September 2015, Champs Sports - The Drop)

As the sticky hot temperatures start to calm down and the leaves begin to change colors it signals something monumental. We’re not talking about pumpkin lattes here. What we’re hyped for is the start of the football season, and the imminent return of basketball. It’s what many people have been waiting a year for.

It’s a special time for fans and athletes alike, where epic moments are waiting to be had and legends are ready to be made. If TV and movies have taught us anything, it’s that every important moment in life needs to have a great soundtrack. This rings particularly true for players getting psyched up on game day.

Keeping everything in perspective and not getting thrown off by the enormity of what you’re doing is hard, whether you’re on the high school or college field or in the major leagues. By getting in the zone and maintaining clear objectives you can excel, which is where an inspiring and energising pre-game playlist can help.

No matter how passionate and motivated you undoubtedly are already, an amazing playlist can give you that extra boost. Helping you upgrade your locker room pregame routine, we are proud to present 10 Songs You Probably Haven’t Heard That Will Have Your Pregame Playlist Lit.

This collection of tracks from fresh-faced newcomers and veterans reflects the diverse array of athletes out there and is bound to get you going on game day. This list even makes us want to hit the field, so go out there and get hyped!

1.       Zeds Dead – “One Time” ft. Murs Setting the right tempo before a game is important for an athlete of any level. Luckily there are bangers like this one, from EDM beast Zeds Dead and legendary West Coast rapper Murs. This one is made for chest pumping, so why not start your own dance circle and get the whole team involved.

2.       Symba – “How You Rockin’” ft. Iamsu! A song with a great melody and most importantly an energetic vibe will get you in the right frame of mind, and ready to hit the field or court with purpose and intensity. The recent resurgence of the ‘hyphy’ sound is almost perfect for the sports world, with this cut from new recruit Symba being one of the standouts. Teammate Iamsu!, who joins him here, is no stranger to locker rooms across the country, having been featured on NBA Live 14 and on the Golden State Warriors anthem “Champion.”  

3.       Dr. Dre – “Medicine Man” ft. Eminem, Candice Pillay & Anderson .Paak The good Doctor is a constant staple at sporting events everywhere, with classic hits like “The Next Episode” and “California Love” always getting boomed over the soundsystem. A trendsetter since the late ‘80s, Dr. Dre continues to create bangers for the public to adore, as is the case with “Medicine Man.” Not only does it have a heart pounding beat, but it features a typically spirited verse from Eminem, a lyrical athlete who always manages to turn any track into a game changer. So blast this one, that’s Doctor’s orders!

4.       Koi Child – “Black Panda” When a song can make you bop your head and rock your shoulders at the same time you know you’re onto a good one. This funky hip hop crew has concocted a track so full of energy that any team would be on the right track having it on their game day playlist for this season.  

5.       Eearz – “Work Ya Muscle” ft. Young Thug No matter your sport, a good warmup is key. You need to loosen those joints and get your mind cleared. There’s no better anthem for that right now than the rather self-explanatory “Work Ya Muscle” from newcomer Earz. The infectious vibe will get your team in the right mood and get them moving. Just as with all rookies, they need some more experienced players to bounce off. Here Young Thug lends his skills to really put this track over the top.

6.       Hit-Boy – “Bussin' Moves” ft. Pusha T & Quentin Miller Get yourself in the zone to glide to that fourth down or hit that basket with this super smooth motivational anthem. Producer Hit-Boy goes in Steve Kerr mode, laying the foundations for his team to succeed. With the beat in place, Pusha T and Quentin Miller work in perfect harmony, like they’re Steph Curry and Klay Thompson under the bright lights of the NBA finals.  

7.       Wave Chapelle – “Let's Win” ft. IshDARR While overconfidence, to the point of cockiness, can negatively impact any player, it never hurts to have a winning attitude. Hailing from a state with great sports tradition (Wisconsin), Wave Chapelle strikes that ideal balance between confident and poised and help you do the same during your game day preparation. 8.       Mick Jenkins – “Ps & Qs” If the rap game had a draft Mick Jenkins would easily be one of the hottest draft picks going. Always adapting his game to match the situation, the future all-star player goes into beast mode on this hard-hitting cut. His final message here: stay on top of your game at all times.   

9.       Bigga Rankin – “1 Of 1” ft. Cool Amerika & Young Dolph It takes a long time and years of effort to get to the point of walking in the shoes of a superstar. With this cinematic track on your game day playlist you will be one step closer.

Rap Raised Me: What Does It Mean to Be a Hip-Hop Head in Australia? (Complex AU, September 2015)

Hip-hop is the all-encompassing monster of pop culture. Breaking out of the streets and boroughs of America’s inner cities, it now defies country, culture, and race. You can’t even go into your average gym, full of suburbanite parents, without hearing some kind of iteration of hip-hop being blasted.

Despite its steady rise to ubiquity as the soundtrack of suburban kids everywhere, it one that has always been the subject of debate. Can you understand and appreciate music about topics you know little about? Is it a form of exploitation to listen to this music as a cultural outsider?

As a teenager growing up in a middle class suburb outside of Melbourne, the experiences of Ice Cube and NWA were pretty far removed from the predictable fish and chip shop milieu of my everyday life. Unlike in adulthood, where you philosophise on the meaning of everything you’re experiencing, none of that matters as teen.    

When you get exposed to something so radically mind blowing you don’t stop to think. You enjoy the journey and realise your life has been pretty empty up until this point. Years of listening to any music other than hip-hop suddenly feels like wasted time. These guys are telling you what the cruel world is really like, even if it’s in a different accent and on a completely different side of the world.

Like most white teens who started listening to hip-hop seriously in the early 2000s, my Discman (of which I had three) was being dominated by Eminem, 2Pac, Snoop Dogg and hell, even Nelly. The combination of unapologetic, swear-laden lyrics, aggressive beats and raw attitude are just what my ears were listening for at such a time.

I could lie, like some of the died in the wool hip-hop heads might, and claim I was born listening to Percee P and Lord Finesse. But my soundtrack was the most typical of hip-hop entry points, and I wouldn’t have it any other way.

Albums like The Marshall Mathers LP, Doggystyle and Straight Outta Compton were my bible and had such a profound effect on me that they affected the way I dressed and thought. I had found my religion, and Dr Dre was the deity.

Listening to some of those albums from my formative days now, such as The MMLP, is like looking back at old episodes of WWF Raw or South Park. Was there this much crotch grabbing, cursing, and violence? Is this what I really wanted? At the time you’re just soaking up every last minute like a deviant sponge. No matter how cartoonish, over-the-top, or childish some of the content is.

Unlike the other kids in my high school, who were probably stuntin’ on Passion Pop, I spent my weekends trawling the CD sale bins of JB Hi-Fi, Sanity and every other outlet I could find. Luckily my dad was cool enough to help me buy the explicit versions. He was probably just glad I took an interest in something.

I owe so much to those sometimes hour-plus CD buying excursions, as that’s how I discovered so many artists — from E-40 to Noreaga. I was also in a place where I would buy almost anything with a parental advisory sticker on it. No matter if it was a classic album (Ultramagnetic MCs’ Critical Beatdown) or a poorly-produced cash grab ‘soundtrack’ from Fubu, I was ready to plunk down $8. I even picked up MC Hammer’s Greatest Hits. Then there was my fixation with everything Ca$h Money and No Limit. Those Pen & Pixel memories still flood back to me now, like I’m having PTSD flashbacks.

Of course then there comes that time in almost hip-hop’s listeners’ trajectory where they shun all the ‘juvenile shit’ they were listening to before and discover ‘real hip-hop’ (read: classic obscure albums or indie hip-hop). It’s like when MCA from the Beastie Boys went to Tibet and discovered Buddhism.

I put all my Jay-Z, Master P and Lil Flip CDs in the closet, in favour of everything Rawkus, Stones Throw and their ilk ever released. I was Talib Kweli and Mr. Complex all day. MF Doom became my new fixation, in place of No Limit and Ca$h Money. And if my giant CD holders started running out of space, I would just buy more from the $2 Shop.

This birth of consciousness coincided with my discovering of Aussie hip-hop. For a while I had heard local hip-hop being played on PBS and other community radio stations, and was quick to shun what I perceived as low quality or even embarrassing music.

After having my ears accustomed to New York swagger and laidback Cali drawl, the Aussie rap accent was like a slap in the face. Eventually I found a way to circumvent the BBQ and Centrelink rap that initially put me off and discovered the joys of quality Australian hip-hop.

Along with my growing Stones Throw collection, I started picking up every Obese Records release I could find and began raiding Dixons Recycling and the local hip-hop spots (This is It, the Obese Store). Much of that comes down to the Hilltop Hoods, who showed me there was another dimension to local hip-hop, with complex, entertaining rhymes and engaging beats. It was similar to hearing Nas for the first time, who showed me a completely different approach to flowing and storytelling.

Obese head honcho Pegz also quickly became a favourite. To me he always sounded like the Aussie MF Doom, in his off-kilter flow and the way he could rhyme unlikely words together. Just as Eminem did for every white kid after 8 Mile, I started writing my own elementary rhymes, thinking I had written the most-clever lyrics ever devised. The English language was bent, terms were misused. I also chose what would later become my pseudonym, Hazard. I even came up with a fake record label (Legit Entertainment) and started playing with samples in a movie editing program. This was enough to compel me to complete a two year audio engineering course.

Putting my series of chopped and screwed mixtapes on hold, I finally got to show off my library and acquired hip-hop knowledge by hosting a radio show for the Student Youth Network. That turned into a second show, production duties and eventually writing as a reviewer and reporter for various websites and stress press magazines. Those experiences brought me to where I am now.

I have interviewed more artists than I ever imagined, met so many great people and have had so many amazing experiences. I owe so much of where I am and what I have become to hip-hop. And I know I’m not the only one. There are plenty of heads just like me.

Hip-hop right now holds a different place in my life. It is no longer the only thing in my world. I’ve moved country, met my wife, and become a dog father (shouts to Snoop). Even still I am a hip-hop kid. I don’t peruse all the hip-hop sites for the latest singles and releases anymore. I have admittedly become very reliant on Spotify, Facebook and other sources to stay in the loop. The passion is still there, it just manifests in a different way.

The Ruler is Still Here: Investigating the Legacy of Jay Z’s ‘The Blueprint’ (Acclaim, September 2014)

The world today runs on hyperbole. It makes our humble lives seem more eventful. Every post on social media is “epic” or “the greatest thing you’ll ever see.” When it comes to The Blueprint however hyperbole is very much warranted, even after these 14 years.

I remember distinctly when I first heard about The Blueprint. It was in my formative days of discovering hip-hop, at the start of the 2000s. The likes of The Marshall Mathers LP and The Chronic were dominating my listening habits — and then I heard ‘Izzo (HOVA)’ on the radio. Who is this Jay Z (or Jay Zed as I called him)? The rather sugary single didn’t resonate with me all that much, until I started seeing all the glowing album reviews in every music publication around. It wasn’t until after The Source gave it the then-coveted ‘five mic’ rating that I was sold.

So I went to my local JB Hi-Fi, found the shiny blue cover and proceeded to rip off the shrink wrap. Much like hearing Nas for the first time (more on him later), the album hit me almost immediately. The beats were more soulful than what I was accustomed to at that point and his flow was so laidback and conversational. It was like a whole new world opening up.

First track ‘The Ruler’s Back’ drew me in and ‘Izzo (HOVA)’ slowly grew on me, but it was ‘The Takeover’ that really grabbed my young ears and really convinced me this was a musical journey I needed to take. Even before knowing the full back story of his feud with God’s Son and Mobb Deep, it sounded so personal and vicious. The entire song, Memphis Bleek reference included, is a hip-hop quotable to this day.

The way he veered from violent threats (“we kill you motherfucking ants with a sledgehammer”) to material boasting (“You little fuck, I’ve got money stacks bigger than you”) just sounded effortless. Even though you could argue Nasir got in better shots, Jay’s playful confidence had him scored as the winner by a large chunk of fans. Again, the uniqueness of the production, with its hard-hitting sample of The Doors, was unlike anything I’d ever heard from hip-hop.

While the lasting impact and replay value of ‘The Takeover’ almost seems to loom over the album these days, along with its ominous post-9/11 release date, The Blueprint is sonically and lyrically outstanding throughout.

‘Girls, Girls, Girls’, hit me out of nowhere almost as much and really demonstrated his relaxed storytelling prowess, even if some of the references were lost on my uneducated teen mind. It was like a four-a-half minute movie.

The double-whammy of ‘Never Change’ and ‘Song Cry’ also displayed a level of emotion I was unaccustomed to hearing from my rap heroes, and still give me goosebumps. They helped further cement Jay’s status as the hustler with a heart. These anthems also helped me discover my love of classic soul and R&B, from Bobby Byrd to David Ruffin. This was before the soul sample became the early 2000s equivalent of today’s generic trap beats.

As much as you can credit Jay for what the album is and what it means to so many people, his all-star production team deserves equal credit. Looking at the tracklist in hindsight, the talent he assembled is awe inspiring.

The ever-divisive Kanye West and Just Blaze, who deserves more credit in the grand scheme, are at their very best. It’s Kanye in his perfect form, not talking. Bink also makes a career defining turn and even Eminem is stellar, bringing a different sensibility without taking the album in a completely different direction.

‘Renegade’ is better than any piss-poor Dr. Dre retread Em has churned out since, and as noted by Nas on ‘Ether’, Eminem lyrically outdid Jigga in almost every way. If anything should be singled out, other than ‘The Takeover’, it should be that.

While I didn’t need much convincing at the time that Em was god’s gift to hip-hop, he made me look at rhyme structure and delivery in a whole new way. I have the torn notebooks of unfulfilled adolescent rhymes to prove it. As titanic as that may be, it doesn’t take away from Jay’s clever yet subdued verses, which I appreciate a lot more now that the dust has settled.

Like with almost any hip-hop album though they can’t all be winners. ‘Hola’ Hovito’ still bangs and brings a different flavour to the mostly soul-centric soundscape, but is ultimately one of Timbo’s lesser orchestrations. With the exception of ‘Big Pimpin’’, none of their collaborations really did anything for me. ‘Jigga That Ni**a’ is a forgettable cut from a production crew with a spotty track record at best, who were very much ‘of their time’ (Trackmasters). For the only time on the album, you can kind of hear Jay going through the motions.

Listening back to The Blueprint it’s not hard to remember why the album impacted the young me so much. Despite all the J. Cole’s, A$AP Rocky’s and Lupe Fiasco’s who have brought something new to the table and captured my eardrums, it’s an album that is still hard to beat. It’s one of those rare times that people from across all aisles of the music divide can agree on a hip-hop album.

Now, is ‘The Blueprint’ the most lyrically and musically advanced hip-hop album of all time? No, there have been a fair share of albums, before and after, with similar if not higher production values and storytelling. The power of The Blueprint is in its consistency and fluidity. Many great rap albums have suffered from too many skits or filler tracks, which makes its streamlined tracklisting all the more powerful. There aren’t too many albums that can lay claim to that.

How To Watch The NFL Even When Your Team Stinks: A Guide For The Struggling Fan (Champs Sports - The Drop, September 2015)

“This is gonna be our year.”

The start of football season is a lot like Christmas, with pads and helmets replacing red velour and boots.

For many fans, the prospects for next season are swimming in their heads before the dust has even settled on the Super Bowl. Hopes are high, new merch is purchased, plans already made. Team loyalty and blind optimism are favored over conventional wisdom and common sense. We’re all guilty of it.

With the excitement, there is also the dread of what the season will bring. Much like on Christmas Day, you wonder if your squad will be basking in championship glory or be given the proverbial socks? This rings particularly true for those of us who are not used to having the smoothest ride during the season. As a Minnesota Vikings fan this is a feeling I know all too well.

Yes, your team may miss opportunities, they might let you down from time to time, “success” may not consistently be something associated with them, but there is always hope and there are plenty of things you can do to ease the pain.

Doing our part to help with the sorrow, we present to you our tips for not only getting through a tough season, but actually enjoying it. We say forget the anguish and embrace the journey. Bring it on!

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1. Watch With a Group One of the best ways to watch your games is out with like-minded friends and family. Voicing your concern over bad calls or poor plays is so much better with a group of fans who are in the same boat, as opposed to venting alone. After all you can only yell “COME ON REF!” or “but our RB is the best in the league” so many times to yourself.

Misery is better shared and there are many fine establishments happy to play multiple games on the day. Some places are even dedicated specifically to certain teams. So have a look around your local area. You could just find your new football family.

2. Start a Game Day Ritual Nothing makes the frustration of a rough game go down easier than tasty snacks and cold beverages. While it may be easier said than done for some of us, if you’re having fun you’re less likely to get caught up in every missed opportunity happening on the field.

Tailgating is a great choice, as you can hangout at the stadium and take in the atmosphere of game day with your home team brethren before heading in. Staying in good spirits before game time is always a good idea.

Starting a weekly get-together at home can also be a fun and stress-free way to watch the game. You and your friends can decide on who will bring what snacks, and you can even alternate locations each week. It’ll be like you’re playing your own game.

3. Get Suited Up In Your Favorite Gear Rep your team the right way on game day, by rocking your favorite gear wherever you are.

As football fans, we’re all familiar with wearing our hearts on our sleeves, but why not rep your team on your head with a cap or beanie? You can celebrate your team while keeping your noggin warm, especially on those cold winter days.

Another way to say goodbye to those game day chills is by grabbing your favorite hoodie. It’ll help you with the weather, especially if you’re outside or commuting to the game, and can sooth you with a warm embrace even as the game isn’t going according to plan.

It doesn’t even need to be game day to wear your gear. Any day is a good day to show your pride. Even though rocking your team gear at the office may not always be the best idea, you can do so without anyone knowing by sporting your team socks.

4. Always Look on the Bright Side Depending on what team you rep, finding the bright side may be like trying to recover a fumble. No matter what side you’re on though, there are always positives to be found. The old standby of “well at least…” can be your friend, as long as you don’t overuse it.

While your record might be a little inconsistent you can look at the good your squad has done, such as a promising debut season for a new prospect (Teddy Bridgewater of the Vikings) or an impressive string of consecutive wins (Carolina’s four-week streak last year).

If you’re struggling to find some motivation, you can always call on one of your friends. We all have that buddy with an encyclopedic knowledge of every stat and every player. Maybe they can help you put a positive spin on your team’s prospects.

5. Don’t Forget to Sing Your Team Anthem! Next to wearing your gear, singing the team anthem will always get any fan in a good mood. The words are ingrained in us from an early age and in some cases are treated like gospel, so let it out.

Traditionally it can be frowned upon to sing at any time other than for a touchdown. However, if times are tough we don’t see anything wrong with belting out your anthem for a single field goal or first down. Every play counts and sometimes the small victories can be just as important.

10 Dr. Dre Hits You Will Never Stop Hearing at Sporting Events (Champs Sports, February 2015) The rap game has long been considered a youth sport, with so many new faces popping up on the scene every day. With the advent of online streaming and social media that ideal has been taken to new levels. There is one name, however, that you will constantly see aligned with the biggest artists and hits coming out. That name is Dr. Dre.The man and the legend born Andre Young has been helping shape the sound of hip hop, and in turn mainstream America, since he first appeared in the late ‘80s as the mastermind behind NWA’s gritty production. From his solo work, through to his collaborations with Snoop Dogg, 50 Cent, Eminem and countless others, Dr. Dre has become instantly recognisable thanks to his signature sound. Yet a lot of his success and longevity has come from the fact that he knows how to switch his sound up depending on the artist and the vibe. Much of his work has a cinematic, and at times somewhat sinister quality, while at the same time proving to be highly motivational, for both the artists working with him and anyone listening.   You would be hard pressed to go to an NBA or NFL game without hearing one of his signature tunes. Many athletes today are not only get hyped up to his tunes, but are listening to them through his own brand of headphones. If that’s not the ultimate sign of success then what is?To celebrate the birthday of this God’s gift to music and sports arenas, we are proud to present a collection of the hits that will always keep our heads ringin’ wherever we are.Follow Andrew on Twitter at @andrewghickey           

1. “CALIFORNIA LOVE (REMIX)” 2Pac featuring Dr. Dre If there is one song that all rap music lovers can agree on, regardless of personal tastes, it is “California Love.” With its rousing horns, sunny vibes and infectious vocoder-driven chorus, it’s the complete feel-good anthem. It has become a staple during sporting events, being used to rally the crowd and create a dynamic atmosphere. The San Francisco 49ers used the song at Super Bowl XLVII, as they entered the Mercedes-Benz Superdome in New Orleans. It has also been used by All-Star Baltimore Orioles player Adam Jones as his walk-up song.

2. “THE NEXT EPISODE” Featuring Snoop Dogg No party or event playlist is complete without this cut. The dramatic beat creates a sense of urgency, while the dynamic duo of Dre and Snoop set the tone for a celebratory occasion. Almost any NBA game you attend, particularly in the California area, will be bumping this one.   3. “NO DIGGITY” Blackstreet featuring Dr. Dre & Queen Pen “No Diggity” holds the distinction of being one of the most well-known hits to feature Dr. Dre but not have him on production. The Compton O.G. takes to the mic and lays down one of his best remembered verses, as the boys from Blackstreet do their thing. Having being featured at sporting events constantly, along with appearances in movies and TV, this is the sure-fire, hands down party starting anthem.  

4. “THE REAL SLIM SHADY” Eminem The good doctor has created some real magic with his fiery protégé over the years. While Slim Shady has gone on to unrivalled success and popularity, few have been able to inspire him lyrically as much as Dre. This bright, bouncy, almost mind-boggling beat has also gone on to inspire athletes and sports fans all over. In 2000, some intrepid Indiana natives were inspired to record the anthem "The Real Pacers Fans,” as their hometown Pacers played the LA Lakers in the NBA Finals. 5. “KEEP THEIR HEADS RINGIN’” Just as the title says, this Dr. Dre solo hit captures your attention and leaves a lasting impression. Released at the height of his success behind the scenes at Death Row Records, the track reminded fans that Dre could still get it done on the mic. It has gone on to serve as a motivational anthem for listeners and players alike. 6. “FAMILY AFFAIR” Mary J. Blige It’s one big happy family when this jam comes on. Smoothing out his raw g-funk sound, Dre hooked up with the Queen of Hip Hop Soul to deliver something that is guaranteed to put you in a good mood, no matter how tense the game might be getting.

Hear Me Out: 10 Rick Ross anthems to get the locker room hyped (January 2014, Champs Sports: The Drop)

Motivation is one of the key forces that has driven hip hop artists to succeed over the years. The motivation to get to a better place in their lives, the motivation to give a voice to the people they represent. Once you’ve reached the place you worked so hard to get to, then it’s all about having the motivation to stay ahead of the competitors. 

Built like the most imposing linebacker the NFL has never seen, Rick Ross hit the scene with the swagger and determination of a decorated veteran player in 2006, with “Port of Miami.” Since then, he has backed up his lofty claims and ambitions with a seemingly endless array of memorable singles (from “Here I Am” to “MC Hammer”) and impressive guest appearances (Lil Wayne’s “John,” DJ Khaled’s “We Takin’ Over”). Officially cemented as a boss (or “bawse”) in the field of rap, the now-svelte Ross has an extensive catalogue that plays like one endless soundtrack for ambition and success.

“Hustlin’,” as anyone on Planet Earth with eardrums can attest, is a ubiquitous anthem that has been featured on TV, in video games and as a standard rallying song at sporting events. His T-Pain assisted single “The Boss,” was used for inspiration by both Brian McCann of the Atlanta Braves and Matt Kemp of the Los Angeles Dodgers.

A former athlete himself, Ross attended Albany State University on a football scholarship. While he longer puts on the pads and helmet, he continues to be a massive sports fan. Ross is such a diehard follower of his hometown Miami Heat that he had their logo tattooed on his face.

As the Boss’ birthday is upon us, we see it as a fitting time to celebrate his contributions to the game with a collection of anthems that are sure to get any locker room hyped.

“The Devil is a Lie” ft. Jay-Z Two MVPs of the rap world link up for a powerful cut that comes somewhat out of leftfield. The warm soul sample and rousing horns may be somewhat out of character for Ross, but he manages to maintain his ‘motivational hustler’ style with a track that will get anyone to thump their chest.  

“Harsh” Styles P ft. Rick Ross & Busta Rhymes Much of Rick Ross’ appeal comes from how unapologetic he is, from the content of his music to how proudly and openly he celebrates his success.Always supremely focused, he teams up with two equally brash veterans for this hard-hitting anthem. “Stay Schemin’” ft. Drake & French Montana From the moment you first put “Stay Schemin’” on it can’t be ignored. Sounding like the lost theme to a movie montage, you can positively hear the hunger from this new school squad as they trade verses. Ross, Drake and Montana possess the type of chemistry any coach would be happy to have on their team.

 “Kobe or Ginobili (Remix)” Mack Maine ft. Rick Ross, Ace Hood, French Montana & Busta Rhymes ‘Ball hard’ is one of the most overused terms in hip hop, yet it aptly describes what these assembled artists do every day. Fully aware of their status in the game, they congregate on a perfectly driving synth-heavy beat to orate as only they can. “No Games” ft. Future As a certified boss, Ricky Rozay has made it very clear that he doesn’t have time for games, unless they’re on his terms. To cement this fact he jumps on of the harshest beats he has ever been given by long-time collaborators J.U.S.T.I.C.E. League. Top that off with a hook from red-hot up and comer Future and you’ve got yourself the perfect rallying song.  “Ima Boss” Meek Mill ft. Rick Ross  The Rick Ross seal of approval, much like one from a legendary athlete, doesn’t come easy. So when he does endorse an artist you pay attention. Possibly the most prominent of Ross’ protégés to date, Meek Mill came storming out of the locker room with this ultimate boss anthem. If this track doesn’t get your blood pumping nothing will. “3 Kings” ft. Dr Dre & Jay-Z Upon its release “3 Kings” felt like a collaboration that came out of nowhere. With three very unique and distinct personalities, how would it work? The answer is perfectly. This is like the audio equivalent of Michael Jordan and Magic Johnson sharing the mic with Lebron James, or Joe Namath and Brett Favre trading verses with Aaron Rodgers. Now those would be some interesting collaborations.      “I Wish You Would” DJ Khaled ft. Rick Ross & Kanye West The trio of Khaled, Ross and Kanye have all thrived on the haters, using negativity as fuel for their success. They have also never shied away from being outspoken about their achievements and what it took to get there. All of those emotions come together to form this beast of a track, with Rozay and Yeezy in prime strutting peacock mode as they spike the ball in the endzone.  

6 Degrees of "Illmatic": Mapping the Reach of Nas' Classic Debut (Complex, October 2014)

2 Chainz and Andrew Luck: The Ultimate Playlist  (Champs Sports: The Drop, September 2014)

For some, winning is an ability that comes almost as naturally as taking a breath. Think of Kobe and Peyton and Tiger and Rafa. For others it’s a mindset that sees them through even uncertain times. Dating back to his formative days at Stratford High School in Houston, Andrew Luck has been on the road to success. The son of a former quarterback and school athletic director, Luck worked his way through the football ranks with seeming ease and is now tearing through the NFL, one yard at a time. Last year, he piloted the Colts to the playoffs, upping his efficiency and cutting his interceptions in half, and then led one of the greatest comebacks in NFL history against Kansas City during Wild Card Weekend. He’s a natural leader.

For 2 Chainz, real name Tauheed Epps, success has been a gradual journey that has taken him from mid-level team player to a solo performer dominating the big leagues. He does have some sports background, including an impressive high school highlight tape on the hardwood, but 2 Chainz now works a different angle, moving the crowds with his words rather than his actions.

Apart from attributes like drive and determination, these two American originals also share a birthday, September 12. The rest of 2014 will be important for both of them, as Luck — now 25 years old — has legit expectations to build off last season’s playoff finish, while 2 Chainz (37) is promoting his May EP FreeBase and working on his third studio album.

To celebrate the born days of these two unique power players, we present a mash-up playlist that brings them together even more. Here is 2 Chainz and Andrew Luck: The Ultimate Playlist.

1. WATCH MY MOVES

2009 – Fifth-highest yards total in Stanford University history

The legend of Andrew Luck began at Stanford University. After a stellar 2008 season, he became the starting quarterback and went on to amass 2,929 yards of total offense, the fifth-highest total in Stanford history. From the triumphant sound to the lyrical comparisons of being a team captain and a force of nature (“category 5”), Feds Watching is the perfect anthem for Luck’s first major career milestone.

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2 Chainz ft. Pharrell – “Feds Watching”

2. NEXT LEVEL STATUS

2010 – 2011 – Two-time First Team college All-American

Continuing to build his stats and reputation, both at Stanford and within the college ranks, Luck reached the next level when he received First Team All-American honors in 2010 and 2011. Luck was chosen alongside fellow future NFL draftees such as Robert Griffin III, Cam Newton, and Von Miller. Hot prospect 2 Chainz found himself in a similar position when he was recruited to join heavy hitters Kanye West, Pusha T, and Big Sean on “Mercy.” Both would go on prove themselves worthy of the endorsement and in some instances outdo their contemporaries.

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GOOD Music – “Mercy”

3. DIFFERENT BREED

2010- 2011 – Pac-10 Offensive Player of the Year

2010-11 was Luck’s true standout season as a college player. It would see him recognized as the 2010 Orange Bowl MVP, throwing four TD passes, and place him at the top of the Pac-10 in pass efficiency and total offense. In fact, his 3,791 yards of total offense broke the Stanford school records previously held by NFL greats Steve Stenstrom and John Elway. Like 2 Chainz, Luck proved he was a different breed from those before him.

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2 Chainz – “I’m Different”

4. LIGHTING THE FIRE

2012 – First overall pick in the NFL Draft

Andrew Luck was first projected as the No. 1 NFL Draft pick in 2011 but chose to remain in Stanford. One year later, with a school record under his belt, the heavily-touted quarterback was hotter than ever and once again was the No. 1 Draft pick. Signing a $22 million deal with the Indianapolis Colts, Luck was poised to ignite an intense fire within the team’s offensive line and fan base.

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2 Chainz – “Riot”

5. ESTABLISHING DOMINANCE

2012 – Most passing yards by a rookie in a single season

With all the hype surrounding his arrival in the big leagues, the new Colts starting quarterback didn’t disappoint. He put in impressive performances opposite the likes of the Steelers and the Bears, earning his first career touchdown against the latter. As head coach Chuck Pagano took a leave of absence to treat leukemia, Luck rallied the troops in a successful effort against the Packers, scoring on a game-winning drive. He topped off the season with his first major league milestone, breaking the NFL record for most passing yards in a single season by a rookie (4,374). Similarly, 2 Chainz would score his first solo No. 1 single with “No Lie,” which topped the Billboard R&B/Hip-Hop chart and went platinum.

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2 Chainz ft. Drake – “No Lie”

6. DELIVERING UNDER PRESSURE

2012 – Most fourth quarter comebacks by a rookie quarterback

Throughout the course of his first NFL season, Luck proved his ability to not only score but to do so when the odds seemed against his squad, even in the final seconds. With two-and-half minutes left and a seven-point deficit against the Lions, he was able to get the ball down to the 14-yard line. In the final four seconds, Luck threw a screen pass to Donnie Avery, who would run in for the winning score. He ended the season with seven fourth quarter comebacks and broke the record for most passing yards by a rookie against the Chiefs, with a season total well above 4,000. As Chainz says on “Wut We Doin?” Luck demonstrated that he “can go on Sunday.”

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2 Chainz ft. Cap1 – “Wut We Doin?”

7. OWNING THE FIELD

2013-2014 season – Second-largest playoff comeback in NFL history

The 2013-14 season did not see Andrew Luck slow down one bit, racking up a 14–6 record in his first 20 games. This distinction once again placed him against the great John Elway, tying them for the best record through 20 games for a quarterback selected first overall. After breaking the undefeated streaks of both the Seahawks and the Peyton Manning-led Broncos, Luck would lead the Colts to the second-largest playoff comeback in NFL history against the previously mentioned Chiefs. Down by 28 points, he rallied back and completed a 64-yard TD pass to end the game. Luck owned the moment and again etched his name in history.

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So Watcha Sayin’ – Vocabulary in Hip Hop

A wise man once asked “what is an MC if he can’t rap?” As simplified as it is, this inquisitive statement sums up what makes an MC in the rap world. Even as the meaning has become lost in a sea of selfies and inflated sense of self-worth, the job of the Master of Ceremonies is to take control of the beat and captivate the audience into listening to what they have to say. The song could be about staying positive (Tupac’s Keep Ya Head), putting personal demons to rest (Eminem’s Cleanin’ Out My Closet) or making a sex tape for viral consumption (the 2 Chainz masterpiece Netflix). While pundits and critics have always relished in attacking rap music and it’s artistic credibility and morals, it is an art form.

In rap’s formative years in the late ‘70s and for a majority of casual listeners today, the MC was/is similar to a door-to-door salesman selling vacuum cleaners or libido-boosting tonic. It’s all about how entertaining the delivery of your message is and not necessarily about the redeeming values or believability of the content. Somewhere along the way though, from the block parties to the Billboard charts, the unwritten law that you must adhere to a strict set of principles was formulated, generally considered to be around the early to mid ‘90s. There are students of the rap game who have high standards when it comes to what they believe the MC needs to achieve. In their minds the role of the MC is to educate through the messages in their lyrics and to showcase their superior intelligence and command of the English language. But does talking about social events or consulting a word-of-the-day calendar make you a great MC or even someone worth listening to?

 Doing his part, data scientist and all-around industrious fellow Matt Daniels recently published an infographic titled the Largest Vocabulary in Hip-Hop (which you can find here). Proving that rap credibility and crossover appeal can go hand-in-hand, Tonight Show band and prolific outfit The Roots score high, as do Wu-Tang Clan members Ghostface Killah and GZA/Genius. In fact GZA has the second biggest vocabulary, with 6,426 unique words in his vocabulary. Also taking a top spot is Andre 3000, who has been wowing lyrical devotees with his locomotive flow since the mid ‘90s while also morphing into a fashion icon and pop culture staple.

Many other entries however lob a giant curveball through the window of that logic. Run-DMC, hip hop’s first major superstars, apparently aren’t as dope on the mic as Nelly or Diddy. Despite being seen by some as a novelty act, beloved duo Das EFX are in the same number range as God’s Son himself, Nas. One legendary rap and pop culture icon apparently isn’t in the same league as two clowns, as Tupac’s vocabulary of 3,970 can’t match Insane Clown Posse’s number of 4,146. Despite his supposed ‘lack’ of vocabulary ‘Pac has captivated millions of fans worldwide with his passionate street poetry both before and after his death. The same can be applied to DMX and 50 Cent. The multi-platinum selling rappers are at the bottom of the list, with Dark Man X ‘earning’ the distinction of having the smallest vocabulary in hip hop. Surprisingly even Master P has a bigger vocabulary than X. The nuggets of knowledge must have been dropped in between all the “ughs.”

The man at the top of many greatest-of-all-times lists and self-professed “Rap God” Eminem not so surprisingly has a large vocabulary at 4,494 unique words. However he falls behind peers like Big Daddy Kane, Twista and Wale for word selection. Everyone’s favorite punching bag, Drake is down at the bottom when it comes to scraping the barrel for word selection. No doubt Drizzy is crying into an Egyptian cotton pillow due to the results of this infographic. He is joined by West Coast pioneer and “bitch” enthusiast Too $hort. Thanks for blazing a trail and all that but your vocabulary choices ain’t up to scratch.

So what does the list ultimately prove? As much emphasis as many of us (including yours truly) can place on lyrical ability and subject matter, the most common threads for a successful MC are delivery, charisma and a compelling overall presence on the mic. If pure vocabulary and lyrical skills were the measures of success then Aesop Rock, who topped the list, would be one of the biggest MC superstars in the world.

The Playlist Every Kendrick Lamar Fan Needs This Summer (Champs Sports: The Drop, July 2014)

KENDRICK LAMAR – "HOL’ UP"

One of the openers to his career-making Section.80 album and the perfect start for your summer playlist, Hol’ Up is Kendrick at his triumphant best over a joyous horn-laced beat from Sounwave. The track will make anyone feel like they too are stunting from 30,000 feet.

TWIN SISTER – "MEET THE FROWNIES"

South Central L.A. and Long Island are not areas usually associated with each other. That was until Lamar bridged the gap over a sample of Twin Sister’s Meet the Frownies on his Dr. Dre collabo “The Recipe.” The original packs a serious punch and balances light melodic elements with a darker edge, making for a sleeper summer anthem.

BLU FT. BOMBAY AND ARIMA EDERRA – "SUMMER TIME"

A hip-hop staple, Kool & The Gang’s “Summer Madness” has formed the basis for some timeless hits, most notably for DJ Jazzy Jeff and theFresh Prince. Putting a decidedly West Coast slant on the familiar loop, while maintaining the seasonal vibe, Blu and co. paint a picture of summer that is not-so innocent. I took her to the drive-in movie with a toolie, in case she tried to do me, laments Blu. The trio shows that Cali is more than sunshine, just as Kendrick does on much of his work. Yet it still sounds so smooth.

SZA FT. ISAIAH RASHAD – "WARM WINDS"

Not merely a tastemaker on his own, the TDE head honcho has been working to change the game with a crew of talented artists. His first non-rap signee, SZA links up with labelmate Isaiah Rashad on this rather psychedelic excursion that is sure to redefine wavy this summer.

TAME IMPALA – "MUSIC TO WALK HOME BY"

If your only exposure to Tame Impala is through “Backwards“, their duet with Kendrick Lamar, then there is much more to discover. On “Music to Walk Home By,” from their acclaimed album Lonerism, the Aussie band evokes the progressive rock of the ‘70s, while adding a modern twist. Rap aficionados will particularly appreciate the synth work.

NWA – "ALWAYZ INTO SOMETHIN’"

When K-Dot was still a young pup, his future label boss Dr. Dre was blending street culture with artistry as the architect of the NWA sound. This sometimes overlooked slice of early G-funk set the stage for Dre’s later synth-laden solo work and like many songs of the time and place is perfect for cruising with the top down.

YG FT. TEE FLII – "DO IT TO YA"

YG’s debut label release My Krazy Life serves as a veritable homage to the Cali sound of pioneers such as Too $hort and E-40. No cut on the album sums up the sound and better complements the summer season better than this bubbly slice of modern G-funk. YG is leading the charge for the “New West” alongside Kendrick and others, even collaborating on “Really Be (Smokin N Drinkin).” Longtime fans will recognize the reworking of Tha Dogg Pound’s “Let’s Play House” on the beat.

SHADE SHEIST FT. NATE DOGG AND KURUPT – "WHERE I WANNA BE"

More than artists from any other coast, those in the west have always created an enviable feel with their music. They’re always in the ideal spot, soaking up the weather and everything else coastal life has to offer. “Where I Wanna Be“ finds the duo of Shade Sheist and mentor Nate Dogg, the Kendrick and Dre combo of the time, teaming with legendary lyricist Kurupt. While their partnership didn’t result in the same success as Kendrick’s, this anthem will continue to serve as a summer soundtrack for years to come.

J. COLE FT. KENDRICK LAMAR - "FORBIDDEN FRUIT"

It takes serious grapefruits and artistic confidence to use the same sample as one of hip-hop’s most beloved songs. Reworking Ronnie Foster’s “Mystic Brew,” the new school dream team of Cole and Kendrick deliver their own brand of electric relaxation. As soothing as the beat sounds, the track is ultimately about Cole facing pressure and his journey to prominence.

ORGANIZED KONFUSION - "WALK INTO THE SUN"

K-Dot created his signature anthem with “Swimming Pool (Drank),” a cautionary tale of addiction wrapped in easily digestible packaging. Here on “Walk into the Sun,” Pharoahe Monch and Prince Po use an ultra-catchy beat to juxtapose breezy summer imagery (“in the park, kites fly high”) with harsh hood realities like, “See the black boy over there runnin’ scared, his old man runs numbers summers.” This is a nourishing track in many ways.

BOOM CLAP BACHELORS – "COMBINER"

Despite their sporadic releases and relative unknown status among many listeners, Boom Clap Bachelors have now become infamous due to being sampled on “Bitch Don’t Kill My Vibe.” The Danish five-piece are responsible for some damn fine electronically-inclined jazz, particularly “Combiner,” which has the ideal combination of breathy vocals and evocative keyboard to complement your fun in the sun.

MIGUEL FT. KENDRICK LAMAR – "HOW MANY DRINKS?"

It wouldn’t be summer without some dranks and some grown-up fun. In this case crooner Miguel hits the club looking to nab the attention of a special someone, using adult beverages as a facilitator. To further aid the cause, Kendrick scoops in to help him tell his tales of empty hearts and empty bottles. Top that off with a laid back groove and you’ve got yourself quite the concoction.

KENDRICK LAMAR FT. JAY ROCK - "MONEY TREES"

Paul Devro - Music’s Next Evolution (Acclaim Magazine, Issue 32, April 2014)

Being “ahead of the curve” and other such buzz phrases are the holy grail for those in the music industry. At a time when the grasp of social media and pirating is at a peak record labels are looking for something to gain back the reigns they once had when it comes to predicting and dictating the public’s tastes. The image of a stuffy older white gentleman chomping a cigar behind a big glass desk is the first many think of. In today’s landscape however listeners are far more discernable and have access to far too much content to be forcefed.

While major labels try to force it, Paul Devro and the ragtag gang at Mad Decent are setting the trends. Whether it was being one of the first major proponents of dubstep in the US, signing Riff Raff or helping unleash the Harlem Shake craze they have been there. While you may love or hate them for those cultural milestones, many ‘purists’ have made their opinions be known, you can’t argue with their track record or ability to push musical and cultural boundaries.

Developing his tastemaker sensibilities early on as a DJ, the Vancouver-bred Devro met his future partner-in-crime and Mad Decent partner Diplo through online beat and record trading. As the two developed chemistry and continued to geek out over music together the idea was eventually sparked to form a label to reflect their eclectic tastes and spread them to the world. Now almost 10 years and several cultural movements later, Devro is adding to his workload as A&R and creative director of Mad Decent to spearhead their latest intiative, Jeffree’s.

After some attempts to branch out into other genres through the Mad Decent brand the boutique-style label was born. Jeffree’s is focused on highlighting emerging artists and sounds, some of which are considered a little left of field for the main label. Speaking from the depths of the Mad Decent offices in Los Angeles, Devro spoke to ACCLAIM about the new label, trendsetting and the ever-evolving world of music.         

Tell us about the concept behind Jeffree’s. Are you looking at building it as a fully fledged label and will there be any crossover with Mad Decent? Jeffree's is in our mind the future of the music industry. We release something free about every two weeks and its high quality tunes. We work it for licensing to video games, trailers commercials etc. After a bit we put it up for sale, so if you’re an early adopter and on it you get it for free. But if you're a normal consumer who enjoys using iTunes you get it too.

How do you balance running Jeffree’s with what you’re doing with Mad Decent?

I just multitask all day. If something is more important it gets done first.

Do you see Jeffree’s as the next evolution of what you’ve been doing with Mad Decent, was there something you felt you couldn’t achieve with Mad Decent? Jeffree's began because things moved too slow at Mad Decent release-wise and I just needed something to go full-out on. There was so much great music out there and I wanted to release it.

Who are some of the artists you’re working with at the moment and have they received much traction yet? I'm working with at any given moment 10 or so artists, I'm sure they'll get traction. We've had people book tours from us doing a blog post on them or even get signed by a big label from releasing their first song with us.

How satisfying is it to work with artists from the ground up and help cultivate them?

It's one of the best parts of my job, I love sharing a vision with an artist and making it into a reality and continue the relationship once everything is released. It's just like making creative cool friends all day.

 You were a DJ first, did that prepare you for your role as an A&R, discovering new music and developing new artists? DJing helps because I understand what people want when it comes to dancing but I think my history of crate digging has prepared me more. I just do it all online now mostly and look for new tunes in odd places.

Has your approach to finding new artists changed, do you mostly discover artists through music submissions?

I think I've only signed maybe two to three records through our music submission emails. And I've probably listened to 10-20k demos I'd say. Most come from seeking out an artist that I feel has potential and continuing a conversation of receiving demos from them, and some Diplo sends along. The rest come from knowing people and they think I should check out their friend, or they are manage someone etc.

How did you first connect with Diplo and where did the idea for Mad Decent come about? I've known Diplo for over a decade now. We met on this record diggin’ site Soul Strut and had a lot in common. When he'd do shows in Vancouver we'd do ‘shrooms and make music under the name Yellowknife Dink.

How has the idea and direction of Jeffree’s evolved since you first launched?

Jeffree's will always be ever evolving to make it better, whether that's more or less releases or changing the roll out plan or how we present the music. We are always changing.

The internet is so overflooded with artists, how do you feel about that oversaturation, is it a good or bad thing?

 With the internet listening-wise the good music always rises to the top. Demo-wise for me it can be overwhelming. My demo email has over 3000 unread emails, sorry young producers.

How do you see social media affecting the future of music, do you think it will continue in the same manner it is now? The industry will slowly give in to the power of the internet. Lyor Cohen just went in on A&R venture with Twitter so that's a first step.

Do you think the music industry’s approach to releasing and promoting music will change?

Yes and it has. You need to do new creative things or your record will be forgotten. Beyonce's last LP was a great example of that.

There has been a lot of cross-pollination between hip hop and electronic music. Do you see more of that happening in the future or will things go in a different direction?  I think radio in the USA will be pushing more house sounds in 2014-15 which will be cool as you can only rave so long.  I think also music styles will continue to blend together till the end of time and also there'll be a ton of pure styles too.

You guys were early champions of dubstep and trap music, how you plan to keep evolving and staying relevant as tastes change?

We just put out what we like and we like music that is really different and really speaks to us in some way.

Has music licensing been a good revenue stream for Mad Decent? Music licensing has been really great to us, since you need to sell a lot of records to make what one average sync will get you.

Mad Decent seems to be on the cutting edge of or associated with a lot of pop culture moments (the Harlem Shake, twerking). How do you feel about that association and what does it do for the brand?

We don't take music seriously and it definitely shows. I love whatever happens and where people take it. We didn't start the Harlem Shake craze, Filthy Frank did the dance six months after the release and it took off.

Do you think Mad Decent attracts a certain type of demographic or is it more diverse?

We have a basic demographic I'd say but our catalogue is really vast so we hear from all types of people.

Mad Decent and Jeffree’s have done a really good job of balancing between being risk-taking while also appealing to a wider audience. How do you go about that balance, is it something you aim for does it happen inherently?

It just happens, we aren't really strategic. The record label is for us, we put out what we like so if you think its wack that's fine, hopefully you like the next record.

Pusha T - Proclamation of Greatness (Acclaim issue 32, April 2014)

For an artist who began touring in his teens with Kelis, went gold on the US charts not long after and is signed with Kanye West, Pusha T has approached his solo ventures with the vigour of a fresh-faced rapper straight off the mixtape scene. This hunger for “competing with the best of the best” has driven him to release two future-classic mixtapes (Fear of God, Wrath of Cain) and his acclaimed solo debut proper, My Name is My Name. Even after the end-of-2013 ‘best album’ plaudits piled up he continues to strive for more. 

When we caught up with the Virginia rhyme slinger, born Terrence Thornton, he was ploughing through the snow apocalypse that had taken over the East Coast of the US, as if it was a metaphor for his powder-laced past. Pusha is en route to New York, on the next stretch of his tour with 2 Chainz. While revered as a pure lyricist, he is now sharing the same mainstream arena as his outlandish Atlanta cohort, working to fine-tune the balance of credibility and mainstream appeal he has worked towards since his days as one-half of Clipse. Growing into his role as a soloist and more aware of his all-star qualities, he is swinging for the fences as he prepares his upcoming second album King Push. “The album is going to have a very triumphant feel,” he tells us. “The title alone is like my proclamation to being great. Great at what it is I do, and that’s lyric-driven hip-hop.” With a marked refocus on lyrical quality and individuality in the mainstream, from Kendrick Lamar to Action Bronson, Pusha believes the time is right for an artist like him. “I feel like the host of albums that came out before and after mine are setting the trend for lyricism to be a big part of hip-hop again.” Going as far as to state that he feels he “stunted his growth” on his previous solo effort, he believes an artist in his position needed to play possum before going for the kill. “I feel like My Name is My Name proved everything it was supposed to but now I’m finally going to fall into my greatness.”

Poised for greatness from almost the beginning, Pusha and real-life brother Gene ‘Malice’ Thornton were discovered in their teens by now-industry titan Pharrell Williams. The Neptunes producer, who himself was still looking to make his major mark, helped them sign their first deal with Elektra Records in 1997. While the label association would eventually go sour, including the recording of a shelved album in Exclusive Audio Footage, in 2002 they would go on to hit the hip-hop scene like an atomic bomb with Lord Willin’. Combining their sophisticated rhyme patterns and natural charisma with Neptunes beats, the Clipse topped both the R&B/Hip-Hop and Hot 200 charts in the US. Seeing more than its fair share of trappers-turned-rappers since their emergence, the duo is now revered as a pioneering force on the hip-hop landscape. While at the time they would go underappreciated by industry types, every subsequent Clipse release would be met with feverish anticipation by those in the know. They would release two other acclaimed albums and several side-projects, including the heralded We Got it 4 Cheap mixtape series, before going their separate ways in 2011. The renamed No Malice went on a new path as a devout Christian and released the solo effort Hear Ye Him, while Pusha looked to build on his legacy, signing a solo deal through Kanye West’s GOOD Music imprint.

Making the transition appear easy on the surface, the revered MC reveals it was not so simple. “I had fans that didn’t want to hear me without my brother and there are fans right now that don’t want to hear me without my brother.” The crossover into solo artist had an effect not only on fans but on Pusha himself and his role as an artist. “There was the comfort zone of having my brother with me on a stage or on a track. It made my job a lot easier and I recognised

that once I went solo.” Being thrown in the deep-end forced him to refine his artistic approach and find his voice, ultimately preparing him for working on a grander scale. “I know there’s a role I played and I try to take on both roles now by thinking in a 360 degree perspective. I felt like I was more of the brash one in the group, my brother was more introspective.” Rather than shunning his past or starting from scratch, Push has taken it upon himself to try and fuse the styles he and his brother created when embarking on his solo work. “You’ll hear some of that on records like 40 Acres or King Push. That was me trying to take on some of what my brother brought to the table.” Garnering widespread acceptance for his solo work, he has since made it his mission to win over any doubters. Having heavy hitters like Kanye in his corner certainly didn’t hurt, and the experiences have helped mold him into the evolved artist he is now. “The biggest thing that changed for me was patience. I’m not going to rush any of these records.” With all of these lessons learned, the astute Pusha is channeling everything into his forthcoming release. “I’m going to tour and I’m going to organically and meticulously comb through all of my options to create the best album I can with King Push. The name says too much, I have to live up to it and I’m going to do that.”

As has been widely reported by the media and overjoyed fans, Pusha has been hitting the studio with Pharrell Williams and Chad Hugo, going over the stylistic and musical directionsKing Push could take. Before people get too excited over a full-blown Pusha T and Neptunes reunion album, he is said to be going over beat selections from other producers as well and has also been speaking with his label boss in regard to the direction of the album. Pusha however assures us that the album will be all him and the overall vision will not be swayed by those who come on board to contribute. “WithMNIMN I went out and did everything I wanted to do and brought it to him [Kanye]. And from there he took that from me and made it even better.” This point of view is different from that of some critics who believed that Kanye’s fingerprints were a little too strong on MNIMN, including an article on Hip Hop DX titled ‘Pushed Aside: How Kanye West Failed Pusha T as an Executive Producer’. The piece cited a “lack of synergy between Kanye’s influence and Pusha’s obstinate, iconic style,” which they believe resulted in an underwhelming album. Speaking with Pusha about this and other such critiques he was quick to defend the fact that the project was 100 percent his, saying West’s only major influence was on the album artwork and contributions to the overall aesthetic. “I brought him seven records and he brought me five records that he thought I would sound amazing on. So Kanye West executive produced my album. If it wasn’t to your liking maybe they just didn’t like it. But at the end of the year MNIMN was on everybody’s End of Year list.” He ended the subject emphatically, saying “I think we did a damn job… we killed it actually.”

The added pressure of striking out on his own is one of the many dynamics that has changed since he first began to make his mark with Clipse. The era of Lord Willin’ was one where record labels wielded the power and dictated the direction and marketing of an album, before online guerilla marketing and social media became dominant forces. The fact that Pusha reports to the artistically inclined Kanye West, through his joint venture with Def Jam Records, and has built a level of credibility allows him the creative control needed to release his unfiltered tales. “Labels to me are just houses for putting out music in the corporate sense. I don’t have a big radio marketing plan. I do my own little touring, it’s not because of the label. They give me a platform to reach more people through the brand of Def Jam but other than that they don’t really get in my way creatively, they let it go.”

As loud as the anticipation for King Push has grown, particularly with the Chad and Pharrell dynamic added, the chatter of a Clipse reunion will always be present whenever Pusha T or No Malice are mentioned. Rumours were sparked last year when Pusha mentioned the interest being shown in a reunion album from Kanye and Pharrell. As far as things stand for him right now however the project will not be coming any time soon. “It hasn’t materialised yet. We speak about it but it’s not that time, if I have 

to give you a definitive answer. It’s obviously something that’s spoken about on a lot of different levels, from Kanye to Pharrell to different labels to me and my brother. I would like to see it come true but I’ll just sit back and wait on it.” The fact that both have chosen their own personal and creative directions since their last recorded group project will certainly make for an intriguing listen, if and when it happens. Although he’s unsure on a timeline, Pusha is positive the resulting album would match the high standards they have previously set. “My brother and I can always accomplish greatness, there’s nothing I can’t do with my brother.”