KrantzTheLorax

People are helping premature babies by crocheting tiny octopuses. The tentacles are thought to mimic the feel of an umbilical cord, and babies who cuddle an octo are less likely to pull out their monitors and tubes. 

When hospitals that participate in the Octo Project noted an increase in the overall health of their preemies, volunteers around the world began flooding them with donations.

(My fav of these pics:)

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Despite being a bladder-shattering 23.5 ounces, cans of AriZona iced tea have never wavered from the 99-cent price point introduced shortly after the drink debuted in 1992. It’s even printed on the label as a way of warding off sugar-water price gouging by retailers.

The fact that AriZona has been able to resist inflation for nearly a quarter-century is impressive. The fact that the cans usually wind up being cheaper than smaller soft drinks is also impressive, until you begin to realize how strange it is that a vat of iced tea and its accompanying ingredients somehow manages to be less expensive than plain water.

In a recent interview with Thrillist, AriZona chief marketing officer and co-owner Spencer Vultaggio shed some light on this convenience store mystery.

Unlike water titans Coke (which distributes Dasani), Evian, or Fiji, AriZona has virtually no advertising dollars invested in their teas. “We feel like it’s more important to spend money on something that our customer really cares about, instead of buying billboards or putting our cans in the hands of some celebrity for a few minutes,” Vultaggio said.

Even with a frugal approach to ads, AriZona still has to deal with rising production costs. To help resist increasing prices to compensate, the company has pursued alternative manufacturing methods, using 40 percent less aluminum in cans and having enough factories dotting the country to make transportation more efficient. Bottled water, in contrast, is sometimes sourced from abroad, making for exorbitant shipping costs.