UX DESIGN FOR EDENRED LANDING PAGE

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This is a task I was given for an interview - make the landing page for the EdenRed Vacanta Card more interesting, no restrictions whatsoever. Although I do not fancy myself the UX designer extraordinaire, clearly I can manage. I made the page more modern and more colourful. I used some 3D poly models ( found them on the internet, not of my own making ), some icons from the Sound project and played with the Space Grotesk typeface a little and this was the result.

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WHERE IS THE DRAMA? AFTEREFFECTS VIDEO

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I'm currently having a lot of fun on Ae, so I've decided to make some of my iconic phrases into videos. First thing first, "Where is the Drama?". I am basically the type of person to wear a feather boa to places when you're NOT really supposed to wear a feather boa. I like me some theatrics.

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NEWSLETTER FOR DOSSIER

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There is not much to say about this besides I've noticed people have been asking for long form content in job descriptions, so I've dug out some of my old work for interview assignments so we can check that box as well.

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SOCIAL MEDIA CAMPAIGN PROPOSAL FOR FLIXIER

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This is how I usually do proposals. I like them to be highly personalised. Now let's get to business.

The first part is the insights part. The target market I was giving was people who own a small business who also do their social media planning and posting by themselves. First 3 slides are research based because I wasn't given an age range and/or any related interests and such, both of which are CRUCIAL if you want a good campaign. What you see there are the insights I managed to find within a short timeframe.

The second part is the content part. Based on the insights, I've decided to make their unique selling point "work-life balance" because by using their service, you will have free time to do what matters. None of the competition was doing that so I thought this is a great opportunity for some good ole positioning in the market. For the visual part, I combined their branding with some of my fave fonts and trends just so I'd give them a more modern look. he copywriting and content part was extra, but I did it anyway because I wanted it to be complete.

I chose to make an instagram carousel at the time because carousel content also happened to be trending on TikTok at that time ( and I also needed more social media stuff for my portfolio).

You've already seen the result. I hope you enjoy the planning behind it as well.

PS: I remixed "Break My Heart" by Dua Lipa on GarageBand 2 years ago and got this accidentally , if you're wondering what's playing in the background :))))

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Also, as a result of this , I have (finally) made the executive decision to position myself as a designer in this market and say PLEASE DO NOT WORK WITH ME IF YOU WANT TO BE BASIC BECAUSE YOU WILL BE PUTTING ME IN THE POSITION OF BEING INAUTHENTIC AND DISENGENIOUS TOWARDS MYSELF AND MY WORK AND I WILL NOT BE DOING THAT.

This is ALTR.NATIVE for a reason. WE DON'T DO BASIC HERE.

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SOCIAL MEDIA CAMPAIGN PROPOSAL FOR FLIXIER

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So I've recently applied for a Marketing Designer position at a video editing software start-up. They gave me a brief for a campaign and this was what I came up with. Unfortunately, we had creative differences in the sense that they wanted something more similar to what their competitors were doing and I chose to focus on differentiation instead, as I don't agree with copying someone else's communication strategy from both a professional AND personal standpoint. However, I am very proud of this campaign because I have done the research, copywriting and the visuals myself ( in 3 days during exam season) and I love the results . I would normally go on to explain the hows and the whys here, but I will also upload the presentation of my proposal shortly. While I don't have the experience to say whether the overarching idea behind the campaign is either good or bad, I can say it's at least correct.

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Also, as a result of this , I have (finally) made the executive decision to position myself as a designer in this market and say PLEASE DO NOT WORK WITH ME IF YOU WANT TO BE BASIC BECAUSE YOU WILL BE PUTTING ME IN THE POSITION OF BEING INAUTHENTIC AND DISENGENIOUS TOWARDS MYSELF AND MY WORK AND I WILL NOT BE DOING THAT.

This is ALTR.NATIVE for a reason. WE DON'T DO BASIC HERE.

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@catfootwear SOCIAL MEDIA CAMPIAGN SUGGESTION

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So, I have been told recently that my portfolio needs a little more variety as a (future) junior designer. While my greatest love is branding + packaging, I've decided to do some social media stuff for my favorite "sneaker brand", which is *drumroll please* CAT. I wear the Intruder ( pictured above ) EVERYWHERE I can ( well, when I'm not wearing heels :))) ). In my belief, it is a very adaptable shoe that you can wear everywhere: to music festivals, on adventures on foreign lands and also at work. Insight source: ME and what I believe is part of CAT Footwear's promotion strategy. It also helps that I'm in the target market for the product, since it is (mostly) promoted as a streetwear shoe, not as much as something you wear at work, though they do they take that road occasionally. Copywriting is not my strong suit, but this is me trying.

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STAR-CROSSED !FICTICIOUS! CAMPAIGN

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As some of you may know, I am currently pursuing my master's in PR&Advertising, so I have decided to do something a little different today. Instead of my usual branding and packaging, we're doing art & copy. It's a little bit out of comfort zone.

Anyway, "star-crossed" is basically a modern retelling of Romeo&Juliet. These posters are supposed go in tube stations near theatres ( or if you're in London, in any tube stations there is, regardless whether it's near the West End or not :) ).

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SILKY KISS PACKAGING DESIGN

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Today's brief is from @brand.brief . A small company is starting up in Malaysia to market organic hand soap.All purely vegetable, it leaved a pleasant feeling on skin, like a kiss. We have logo mark here, mostly because I focused on illustrating the packaging.I kept it simple and focused on the Malaysian provenance, as I think it's an unique selling point. After the last project, I have decided to do a little more illustrating in Illustrator. Adobe Dimension has clearly become my best friend lately.Look at how crisp those renders are!

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SILKY KISS LOGO VARIANTS

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Today's brief is from @brand.brief . A small company is starting up in Malaysia to market organic hand soap.All purely vegetable, it leaved a pleasant feeling on skin, like a kiss. We have logo mark here, mostly because I focused on illustrating the packaging.I kept it simple and focused on the Malaysian provenance, as I think it's an unique selling point. After the last project, I have decided to do a little more illustrating in Illustrator. Adobe Dimension has clearly become my best friend lately.Look at how crisp those renders are!

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SAKE + YAKI MENU DESIGN

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We're yet again doing a weekly design challenge, this time from @clubdillydally ( on instagram, as usual ). SAKE + YAKI is a new hibachi restaurant that is in need of branding, take out box and menu design. This was actually my first time illustrating on Illustrator ( I prefer Affinity Design for that usually because the pen tool is heaps better ). The inspiration behind this whole design is 1. old Japanese art and 2. anime. My cousin introduced me to Japanese media some six years ago so I kinda get the gist of it. Therefore, since hibachi is a traditional Japanese grill and the restaurant is in New York, I wanted the whole branding to be somewhat classic, but also fun.

( also this is the second time I'm using Dimension for portfolio work so I hope you like it)

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SAKE + YAKI TAKE OUT BOX DESIGN

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We're yet again doing a weekly design challenge, this time from @clubdillydally ( on instagram, as usual ). SAKE + YAKI is a new hibachi restaurant that is in need of branding, take out box and menu design. This was actually my first time illustrating on Illustrator ( I prefer Affinity Design for that usually because the pen tool is heaps better ). The inspiration behind this whole design is 1. old Japanese art and 2. anime. My cousin introduced me to Japanese media some six years ago so I kinda get the gist of it. Therefore, since hibachi is a traditional Japanese grill and the restaurant is in New York, I wanted the whole branding to be somewhat classic, but also fun.

( also this is the second time I'm using Dimension for portfolio work so I hope you like it)

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SAKE + YAKI LOGO VARIANTS

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We're yet again doing a weekly design challenge, this time from @clubdillydally ( on instagram, as usual ). SAKE + YAKI is a new hibachi restaurant that is in need of branding, take out box and menu design. This was actually my first time illustrating on Illustrator ( I prefer Affinity Design for that usually because the pen tool is heaps better ). The inspiration behind this whole design is 1. old Japanese art and 2. anime. My cousin introduced me to Japanese media some six years ago so I kinda get the gist of it. Therefore, since hibachi is a traditional Japanese grill and the restaurant is in New York, I wanted the whole branding to be somewhat classic, but also fun.

( also this is the second time I'm using Dimension for portfolio work so I hope you like it)

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MR.BOBA PACKAGING DESIGN

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We're back doing design briefs off of instagram. This is for Mr.Boba, a boba shop with a modern twist. I chose to keep things "simple and significant"in terms of as this is my first project after my "break`' aka finishing my business degree. Since boba revolves mainly around the tapioca balls, I chose to make the logo reminiscent of that. The font used is Cy Grotesk Grand Dark. The main colours used are #ccaeef (purple) , #cce9ef ( light blue ), #cce999 ( light green ) and #fff200 (yellow).

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Thanks to @brief.yourself, @alrdesignstudio, @alyiaart, @deenie.designs and @reem.b.designs on instagram for the brief!

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MR.BOBA LOGO VARIANTS

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We're back doing design briefs off of instagram. This is for Mr.Boba, a boba shop with a modern twist. I chose to keep things "simple and significant"in terms of as this is my first project after my "break`' aka finishing my business degree. Since boba revolves mainly around the tapioca balls, I chose to make the logo reminiscent of that. The font used is Cy Grotesk Grand Dark. The main colours used are #ccaeef (purple) , #cce9ef ( light blue ), #cce999 ( light green ) and #fff200 (yellow).

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Thanks to @brief.yourself, @alrdesignstudio, @alyiaart, @deenie.designs and @reem.b.designs on instagram for the brief!

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PACKAGING DESIGN FOR ATOM

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ATOM is my bachelor thesis project. The aim of my research was creating a new toothpaste packaging design based on the 7 Principles of Inclusive Design. Thus, I've created 3 prototypes, ATOm being the third and final one. The packaging prototype we have created uses a spring powered mechanism , solely powered by the push of one’s thumb on the side button. This should require minimal force, since the packaging is made out of light plastic. The button powers a peg, which then sends the spring up to deliver the product at the top of the bottle. The force created by pushing the button should also be able to hold the platform up here. The bottle was created in such a way that it would be easily stackable. The brand was created to reflect current graphic trends (high contrast gradients, emphasis on stroke weight, minimalism). This allows it to be read by anyone without much hassle.The font used was Nexa Bold. There is also Braille writing inside the logo ( “atom”) and on the right side of the bottle there are instructions on how to use the product, hidden in plain sight, positioned in a parallel way to the “PUSH PUSH PUSH” next to the button.

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LOGO VARIANTS FOR ATOM

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ATOM is my bachelor thesis project. The aim of my research was creating a new toothpaste packaging design based on the 7 Principles of Inclusive Design. Thus, I've created 3 prototypes, ATOm being the third and final one. The packaging prototype we have created uses a spring powered mechanism , solely powered by the push of one’s thumb on the side button. This should require minimal force, since the packaging is made out of light plastic. The button powers a peg, which then sends the spring up to deliver the product at the top of the bottle. The force created by pushing the button should also be able to hold the platform up here. The bottle was created in such a way that it would be easily stackable. The brand was created to reflect current graphic trends (high contrast gradients, emphasis on stroke weight, minimalism). This allows it to be read by anyone without much hassle.The font used was Nexa Bold. There is also Braille writing inside the logo ( “atom”) and on the right side of the bottle there are instructions on how to use the product, hidden in plain sight, positioned in a parallel way to the “PUSH PUSH PUSH” next to the button.

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BLOSSOM PACKAGING DESIGN

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This is yet another brief by the #glowandgrowclub (@victoriastefaniadesign, @luckyolly_ and @designbyayelet) on Instagram. Blossom is a "funky" beauty brand, so I've decided to make it 70s inspired, as the word funky makes me thing of Woodstock and the flower power movement.

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While the brief also mentioned social media templated, I've decided to stick to just my tried and true packaging, as this is my niche. If you think this looks like some make-up your grandma would have owned, you'd be right. I've tried to stick to that hippy aesthetic as much as possible because, in my opinion, it gives it a differencing factor in a world of modern makeup.

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