The weird design of Apple TV
I got one, of course. My Roku was acting out after three years: Loading shows became a drag, and sometimes, they wouldnāt load at all. It was fun to see Roku blame the content provider for the problem, even though the same provider loaded snappily enough on the Xbox.Ā
Time for a new streamer, and lo, an all new Apple TV. Got it, set it up, been using it.Ā
Apple TV is solid: Snappy interaction, things work as expected. The design of the user interaction is fine, if not inspired, and is about the same as any other streaming device Iāve played with. The āfocus engineā bit is good stuff, and Airplay works better on this box than any other Apple product Iāve experienced. Some people are griping about the lack of 4K support, but this doesnāt bother me since Iām not swapping my TV out for a 4K display that wonāt display 4K because hardly anyone is streaming 4K at this time.Ā
Anyway, onward: I don't get the design around the hardware.Ā
Generally, Apple aims to inspire through design. The current iMac, for instance, is a looker, inspiring imitators, ad nauseum. So why is the new 4th generation version a black box that is, due to its thickness, uglier than the previous one? Apple TV doesnāt feel like it was designed to the same degree Apple products usually are.
More bad design: The remote is a miss and a mess. Man alive.Ā
Why is it black, making it nearly invisible in a dark room? Why is it so symmetrical that I often find myself rubbing the other end of the remote as if it were the trackpad? And why is the track pad matte and the other end glossy when Apple has taught us that glossy means interactive?Ā
Then there's Siri. Newer devices out there seems to let you say something like, "Alexa, what time is it?" To use Siri (which works pretty well, it has to be said), you have to:
fumble around for the remote
press the mic button down as long as you speak into it
say something
Why can't I just say, "Hey Siri, what time is it"? Was there no room for a mic in that big-ass box?Ā
The Siri feature that I've used the most is the "What did she say?" function, which rewinds your movie 15 seconds and displays captions as the replay occurs (a sweet feature, but Roku has had similar functionality for awhile). By the time you've found the remote, figured out which end is up, remembered to keep the mic button depressed, 30-45 seconds have gone by.Ā
I know, sad trombone for the First World guy. But none of this was an issue with Roku -- similar functionality just worked, minus the effort.Ā
Apple execs often say they build products they want to use: "We hated our cellphones, so we built one." With Apple TV, I get the sense that they just don't watch much television.Ā
And Ive's design team (if it's still his team, who really knows) certainly didn't live with prototypes long enough. Or, if they did, they kept their remotes firmly in hand the entire time, thumb on the mic, ready to roll.
In any case, this is probably the streamer I need -- Iām knee deep in the Apple ecosystem and I suspect Apple TV will become an important platform with expanded capabilities in the near future.Ā
But if price is an issue and you donāt give a damn about ecosystems, just grab a newer Roku. Mine lasted about three years, and I got good value out of it.Ā














