akW dezign -website design & development studio

Our brand identity project for SimtecGOLF. ⛳️

From the logo, to the colour palette, social media use, and typography, every element reflects the seamless fusion of tradition and innovation.

Q1 2025 is now open! We have 3 spaces available for web design, branding, and e-commerce. Let’s craft something exceptional together.

Looking to transform your online presence?

We design websites and e-commerce stores that do more than just look good—they deliver results. By combining stunning visuals with seamless functionality, we create sites that make navigating and shopping online a breeze for your customers.

From eye-catching designs to fully optimised e-commerce solutions, we tailor every element to your business. Whether you’re starting fresh, upgrading an outdated site, or looking to boost your online sales, we’ll craft a solution that’s built around your goals. Think fast-loading pages, intuitive layouts, and hassle-free checkouts designed to keep your customers coming back.

We also ensure your site is easy to manage behind the scenes. With powerful tools for tracking sales, managing inventory, and analysing customer behaviour, you’ll have everything you need to run your business smoothly. Plus, our mobile-friendly designs mean your site performs beautifully on any device.

SEO or paid ads?

When it comes to maximizing your marketing efforts, combining SEO and paid ads is a strategy that delivers both short-term results and long-term growth. SEO focuses on improving your website’s organic rankings, bringing in consistent traffic over time. This makes it a powerful tool for building credibility and increasing visibility in the long run. On the other hand, paid ads provide immediate visibility, targeting specific audiences with tailored campaigns that can generate quick traffic and conversions.

Merging the strategies

By merging both strategies, you can dominate search engine results, appearing in both paid ad placements and organic rankings. This dual presence ensures that your business captures attention at multiple points in the customer journey, improving the chances of conversion. SEO can help lower paid ad costs, as a well-optimized site improves the quality score in platforms like Google Ads. Meanwhile, data from paid ads can be used to refine SEO strategies, identifying high-converting keywords to target organically.

Ultimately, combining these approaches strengthens your overall digital marketing performance. You’re not only reaching potential customers quickly but also securing a sustainable presence in search engine results. This integrated strategy provides a balanced approach to growing your online visibility, increasing conversions, and driving better return on investment (ROI).

Learn more

Our e-commerce web design services are built to help your business grow 🚀. It’s not just about having a good-looking website – we focus on creating an experience that converts visitors into loyal customers.

✔️ User Experience (UX) first

From the start, we prioritise user experience to ensure your site is easy to navigate 🧭. A seamless, intuitive design helps visitors find what they need quickly, keeping them engaged and guiding them smoothly to the checkout. We believe great UX is essential for boosting sales and creating a memorable shopping experience.

✔️ On-page SEO from day one

It’s not enough for your website to look good – it needs to be found! We integrate on-page SEO from the early stages to make sure your website ranks higher in search results 🔍. This includes optimising product pages, categories, and even blog posts to drive organic traffic and reach your target audience.

✔️ Conversion optimisation built-in

A beautiful website is important, but the goal is always conversion 💰. We focus on conversion optimisation from the get-go, ensuring every element of your site – from product listings to checkout – is designed to maximise sales. This means higher cart completions, fewer abandoned carts, and happier customers.

Our approach ensures your e-commerce site doesn’t just look great but performs brilliantly too.

Want to find out more about our offer? Visit www.https://www.akwdezign.com/ecommerce-web-design today!

Unlock the secret to writing product descriptions that sell!

Are your B2B product descriptions falling flat? You’ve got the perfect product, but if the description isn’t engaging your audience, you might be missing out on crucial conversions. Fear not, because we’ve just published a detailed Product Descriptions Guide for B2B E-Commerce that’s packed with actionable insights and tips to help you create descriptions that inform, persuade, and ultimately sell. 🛒

What’s inside?

In this guide, we dive deep into the art of writing product descriptions that resonate with busy B2B buyers. It’s not just about listing features—it’s about showing how your product solves real business problems. We’ll show you how to:

💡 Understand your target audience and speak their language 📝 Highlight the benefits over the features using the ‘So What?’ test 📋 Use formatting to your advantage, making descriptions easy to scan 🔍 Incorporate SEO without overstuffing keywords 💬 Include testimonials and case studies to build trust ✅ Add a strong call to action to drive decisions

Whether you’re selling software, machinery, or office supplies, these tips will help you create descriptions that stand out and convert browsers into buyers.

Why it matters?

In the B2B world, buyers often make fast decisions based on the information you provide. If your product descriptions are clear, concise, and compelling, you’ll increase the chances of engaging them—and turning interest into action.

Ready to level up your product descriptions and boost sales? 📈

Revamping a Fitness Coach’s Online Presence: A Bold Transformation

In 2023, we had the pleasure of partnering with Paddy, a fitness transformation coach with over a decade of experience in strength and conditioning. He offers a 12-week transformation program that caters to individuals at all fitness levels, and his success in the industry required a website that could showcase both his expertise and the life-changing results he brings to his clients.

The Challenge

Paddy reached out to us with a clear goal: he needed his website to better communicate his unique approach to fitness and highlight the incredible client transformations that he’s proud of. His old website lacked the boldness and personal touch that defined his brand, and the structure wasn’t intuitive for potential clients to navigate. We were tasked with not only redesigning his website but also redefining the copy to represent his voice and offerings accurately.

The Onboarding Process

Through extensive research, we learned about Paddy’s impact not only on his clients' fitness but also their overall quality of life. His 12-week program focuses on strength training, nutrition, and accountability, which has led to impressive results for countless clients. The key to this project was showcasing Paddy’s holistic approach in a clear, visually appealing, and engaging way.

During the onboarding phase, we developed a plan for a minimalistic yet striking WordPress website. Inspired by Paddy’s energetic and fierce style, we used a deep, warm-toned black background with tangerine accents to create an engaging visual experience. We focused on creating a clean but memorable layout that highlighted Paddy’s expertise and featured client transformations front and centre.

A Personal Touch

Our main challenge was to accurately reflect Paddy’s extensive experience while ensuring the website felt personal and approachable. We created a mood board that aligned with Paddy’s bold personality and crafted a strong branding direction. Every element—from the logo to the fonts—was selected to enhance the user experience and reinforce his brand identity.

We also conducted deep research into the fitness industry and potential clients’ expectations. This allowed us to identify key pain points that visitors to Paddy’s site may have had and to streamline the navigation. Showcasing real results was essential to building trust, so we featured client testimonials and transformation stories prominently throughout the site.

We placed particular emphasis on strong visuals and easy-to-follow content. Paddy’s three-pillar approach—exercise, nutrition, and accountability—was highlighted in a structured format, allowing visitors to quickly understand the value of his programs.

The Final Product

The result is a modern, fully-optimized website that is both visually appealing and easy to navigate. Paddy’s new website showcases his impressive track record of client transformations while making it easier for potential clients to engage with his services. From bold headings to clear calls to action, every detail was designed to convert visitors into clients.

Paddy’s new digital presence now truly reflects his passion for fitness and his commitment to helping people transform their lives.

Check Paddy's website here → www.paddymaher.co.uk

Why Colour Contrast is Essential for Web Accessibility 🌐

When designing a website, it’s easy to focus on the visuals—creating beautiful layouts, picking the right images, and selecting brand colours that pop. But if your website isn’t accessible to all users, those design efforts might go to waste. One crucial aspect often overlooked? Colour contrast.

💡 So, what is colour contrast?

Colour contrast is the difference in luminance or colour that makes text and other elements stand out against their background. Think of it like reading a book under a dim light—no matter how interesting the content is, poor lighting makes it hard to enjoy. On the web, low contrast between text and background can make content difficult to read, especially for people with vision impairments.

If your website uses light grey text on a white background, it might look sleek, but many users could struggle to read it. Increasing the contrast by using darker shades can make your content more accessible, ensuring that your message reaches everyone.

How Does It Affect Accessibility?

For those with vision impairments or colour blindness, low-contrast designs can be a real barrier. A website with proper contrast makes it easier to distinguish text, buttons, and images, offering a more comfortable browsing experience. It’s like turning up the brightness on your TV—suddenly, everything is clearer! 🌟

In fact, the Web Content Accessibility Guidelines (WCAG) recommend specific contrast ratios to make sure text is easy to read. For example, regular text should have a contrast ratio of at least 4.5:1, while larger text should have at least a 3:1 ratio. Following these guidelines isn’t just about compliance—it’s about creating a better user experience.

Tools to Make It Easier 🛠️

Wondering how to check if your website meets the required contrast ratios? There are some great tools out there. Webflow, for instance, makes it easy with a built-in colour picker that shows the contrast ratio of your colour choices. It even includes a Vision Preview tool that lets you see how your website appears to people with various vision impairments. It’s like stepping into their shoes, helping you ensure that your design works for everyone.

Why It Matters More Than You Think ✨

Good contrast doesn’t just benefit those with vision impairments—it improves readability for all users. Ever tried reading your phone screen in bright sunlight? High contrast can be the difference between being able to read a blog post or giving up in frustration. By prioritising accessibility in your design, you make your website welcoming to everyone, no matter their circumstances.

Creating a website that’s inclusive doesn’t mean sacrificing style. It means being mindful of how different people experience your design and making adjustments that can have a huge impact. Imagine if you could reach more people just by adjusting your colours—why wouldn’t you?

The visual identity for SimtecGOLF by akW dezign.

We developed a new brand identity for simtecGOLF, focusing on approachability, inclusivity, and differentiation. The visual identity combines minimalism with a playful edge, designed to make the brand inviting and distinct.

The logo merges a play button with a golf flag, representing both the sport and the virtual experience. The colour palette draws inspiration from golf courses—Brunswick Green, Mindato, Clear Day Blue, and pure white—creating a clean yet vibrant look.

Ever feel like your brand is blending into the background instead of standing out? 🤔 A strong brand identity can be the difference between being just another name and being the name that customers remember. It’s all about creating a vibe that feels true to who you are—one that resonates with the right people and sticks in their minds.

From logos and colour palettes 🎨 to the way you speak and connect, it’s the little things that make your brand you. And if you’re looking to make a splash in your industry, having a consistent, memorable identity is the place to start.

Ever asked your marketing agency, ‘How long until we see SEO results?’

We’ve all been there! In this post, we’re breaking down exactly what happens in the first 3, 6, and 12 months of an SEO strategy.

Take your online store to the next level with a tailored e-commerce web design that drives results.

At akW dezign, we specialise in creating sleek, user-friendly websites designed to convert visitors into loyal customers. Whether you're launching a new shop or revamping your current site, our team builds customised solutions that fit your brand and boost sales.

Ready to make your mark? Let’s design your success together. Visit us at akwdezign.com to learn more!

Whether you're running a small business or managing a large corporation, mastering your B2B e-commerce strategy is key to staying competitive. From customised user experiences to flexible payment options, we’ve got the top tips to help you streamline operations and boost customer loyalty. 💡💼

Want to make your website more accessible and user-friendly? Our latest post dives into how to implement WCAG guidelines to boost accessibility and SEO. We cover everything from keyboard navigation to ensuring proper colour contrast. Whether you’re revamping your site or starting from scratch, these tips will help you create a truly inclusive web experience. 🌐💡

Reimagining the future of e-commerce for book lovers 📚✨ Our concept site isn’t just about selling books—it’s about crafting an immersive, discovery-driven experience that keeps readers coming back.