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Synopsis: When you are making a call, you want to hear the voice of the person you talk to as loud and clear as possible, without any interventions or noises.HD Voice from Vodafone ensures that nothing else is heard in a call but the voices of those who make it!

The invited people were informed of the success stories of 6 anonymous Albanian citizens, and were asked to describe how they imagine these people to look, based only on the information they heard for each of them. 

Tagline: Women can. Women do.

Advertising Agency: New Moment Tirana Creative Director: Nikola Vojnov Strategic Planning Director: Filip Dimitrov Managing Director: Oliver Petrovski Business Director: Çeltina Lloshi

Advertising Agency: Gogėl Creative Director: Vincenzo Giannattasio Concept & Art Direction: Joreld Dhamo, Eduina Jaupi, Gea Madhi Senior Art Director/Motion Designer: Besnik Shpata Account Manager: Riana Muçobega

Advertising Agency: R&T Advertising Creative Director: Adrian Ruçi Copywriter: Elizabeth Gowing Director: Jonada Jashari Editing: Liridon Metushi Soundtrack: Samer Agolli DOP: Alexandar Krstevski

Based on this result and problematic economic, social and demographic situation in Albania, World Vision decided to start the donation program for this target of people by launching its first local marketing campaign with the intention of bringing real change to as many of these children and their families as possible. 

The Agency’s task was to give voice and power to this challenging and motivational mission. We started by developing a full integrated communication strategy, creating the Brand Identity for the Program and crafting and designing the Visual Style and implementation layouts for the communication channels. 

The program name itself holds the power of a well-known local greeting called “Tungjatjeta”, a wish for a longer life. Besides the strong values it holds, it marks the start of a communication, a meeting point between the audience and the children in need. As the greeting is almost forgotten in our daily life, we bring it to life with the wish of recalling human kindness. We invite you to learn more about the program and possibly contribute with a donation on their website: tungjatjeta.al

Tagline: “TUNGJATJETA”, A GREETING TO LIFE Advertising Agency: McCann TIrana Senior Art Director: Gazmend Pinjolli Copywriter, Art Director: Flonia Vasia Account Director: Alma Avllazagaj

Production Company: Anima Pictures Directing: Ermir Keta Editing: Ermir Keta DOP: Shpëtim Baca Music: “The Sound of Silence” cover by Elina Duni Producer: Amantia Peza

Advertising Agency: Gogėl Creative Director: Vincenzo Giannattasio Art Director: Eduina Jaupi Copywriter: Vincenzo Giannattasio Photographer: Eduina Jaupi Account Manager: Riana Muçobega Production Company: Gogėl Directing: Jake Knowles Actor: Florian Agalliu Editing: Rezart Shehu DOP: Alexandar Krstevski Art Directing: Rezart Shehu