Vegemite and Aliens from another dimension.
In one of my film studies classes I learned about Australian films and what it means to be Australian as defined through film.
'Kraft' announce it is changing the name of its iconic 'Vegemite' to 'Australia' on Australia Day, 26 January.
The cool thing about film studies is that I get to watch a lot of movies. 'That's terrible Muriel' (see Muriel's Wedding 1994). No not really, but the 'terrible Muriel' thing about it was that I had to watch an enormous amount of Australian movies. Why is this terrible, the general world public may ask. It's terrible because of the many things that get truly flogged here in Oz, Australian films are at the top of the list. There's an immense amount of grumbling that goes on about how bad the films are here, so bad that Australian audiences prefer seeing Dumb and Dumber (1994) fifty times rather than checking out Ten Canoes (2006).
I suppose it's partially because Australian films are often relegated to Independent film status and are not Hollywood films.
It's absurd of course, to compare a low-budget movie made in a country with a population of only nineteen million with anything from Hollywood, made with a worldwide audience in mind. But audiences do precisely this all the time. The odd thing is that the [indie] or low-budget movie gets criticised for being commercially unsuccessful, while mainstream cinema gets attacked for being commercially successful. - Jane Mills, 2001
By the way, all this Kraft business is perfect timing for my feature film, AustrAliens, currently in pre-production, since the script mentions 'Vegemite' thirteen times and shows it about 5 or 6. Several months ago I tried getting the okay from Kraft to use it in the film and now I see they are changing the brand name of 'Vegemite' to 'Australia'. Of course, this leads me to conclude there's a conspiracy and that the reason they never got back to me was because they stole my idea.
FLASHBACK, THEN FORWARD, THEN BACK... NO MAYBE JUST PAN AROUND AND AROUND IN A CIRCLE UNTIL THE AUDIENCE GETS DIZZY. NO, WAIT REWIND... It's because they are in awe of my ideas. NO, REWIND... It's because I am too close to their campaign and they didn't want their marketing plan to get infected by the cross-dressing aliens of my film.
Annnyyyywayyyy... I like Australian films. I like everything about them. The good and the bad. They are growing on a path, they have their own particular style. I really like that they are NOT Hollywood movies and that they spark of Indie films made with heart and soul, true to the chunky, clunky newness of a culture trying to define itself separate from all the hype and temperament of the American kraft, I mean craft, and style. It was by watching Australian films that I learned about mullets, Ned Kelly, and wogs; sheilas, fair dinkum and Woop Woop. For this I am forever grateful.
Hand reaching up to a grocery shop shelf and grabbing a jar of 'Australia' concentrated yeast spread.
Go see an Australian film today.
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IMAGE retrieved 21/1/12 from: http://www.moviemem.com/products/movie-posters-general-listings/welcome-to-woop-woop-1997-rod-taylor-rare-one-sheet.
REFERENCE: Mills, Jane 2001, The Money Shot, Pluto Press, Annandale, Australia, p23.