luciano garcia

In the book, The Social Organization, there were many effective principles mentioned on building a community by using social media. To build a community, one would have to have formed a vision on what that community collaboration would look like. Vision statements are designed to provide clarity and direction, enhance buy-in, as well as lead to inspiring participation.  The book provided us with four techniques to develop an effective vision statement: 

1. Understanding when community collaboration is appropriate. 

2. Know where community collaboration is more likely to deliver value. 

3. Apply an understanding of your organization’s goals and culture.

4. Craft and distribute an organizational vision for community collaboration. 

Creating a vision statement requires patience. It can become a challenge. 

My client, Michigan Hispanic Collaborative, strives on collaboration and community. Their vision always involves the community. There are some techniques that the organization lacks, but for an organization that doesn't have many employees and just started less than 3 years ago, they are doing an excellent job understanding the principles of having an effective vision statement. 

I believe it is essential for every business to protect a consumers privacy if the business wants to maintain a good relationship with the consumers. Companies receive profit from getting our personal information such as: name, location, gender, race, ethnicity, etc. They receive profit from selling our data to other businesses to improve their organizations needs and the consumers needs. The least these companies can do it protect our private information from malcious acts. That's only basic information. Imagine a company that stores bigger data like social security number, credit card/ bank information, address, etc. Equifax is large credit card bureau in the US that suffered a harsh data breech that affected 147.9 million consumers. Hackers were able to access personal inforamtion as well as driver licence information. As a business, it is importnant to be aware of the consequesnce that come with having big data from consumers. That way, no legal actions can be taken and the consumer will return to our business. As a consumer, one should be aware of who they share their data to. At the end of the day, data breeches are unpreventable. Even the most successful companies can be affected by a data breech. Before wanting to purchase or sign up for anything, make sure you are comfortable enough to share your information.

After having read the article ‘Three Reasons Junk News Spreads So Quickly Across Social Media’ by Philip Howard and Samantha Bradshaw, I’ve had a better understanding on why false content, aka junk news, has rapidly spread across social media. The author then named three possible reason why junk news spreads so quickly: algorithms, advertising, and exposure.

Algorithms are mostly used in search engines. Without having algorithms, we’ll have to find the information ourselves through countless of sources on the Internet. Algorithms determines how content is being viewed and consumed. Although it might make our life a little easier, it’s still frustrating when algorithms limit information by creating filters. Limiting information can create a bias society. An app I dislike due to their algorithms is Instagram. I don’t appreciate the fact that I see posts from weeks ago or constantly have to see posts from the same people. 

The authors described advertising on social media in two ways: click baiting and micro targeting. They defined click bait as, “...content designed to attract attention — often by stimulating outrage, curiosity, or both — in order to encourage visitors to click on a link to a webpage.” Click baiting was largely used on YouTube to help YouTubers receive more views. It would make sense why click baiting can be seen as junk news click baiting is fake advertisement. Micro targeting is being heavily used at the moment now that we are facing the 2020 presidential elections. Regardless on which social media platform I am in, I will constantly see posts of the Donald Trump or Joe Biden trashing each other. 

Lastly they discussed about exposure. The authors mentioned how one views information based on what they want to see. For example, I like to share memes and funny content on Twitter, so because that’s what I constantly share, that’s what I’ll most likely be exposed to when on my news feed. 

Overall, there’s no dodging junk news. With millions of users constantly on social media, you will come across fake information. With that being said, it is our job to fully look into the information before sharing more false information. 

Week 7:

I believe for one to be a good social media consultant, they’ll need to understand how social media changes over time. Social media changes how their platform looks and is how it is used almost twice a year. A social media consultant must be able to adapt to these changes. Another very important quality to have when being a social media consultant would be to have very good communication skills. Social media is made to communicate. One would need to be able to communicate with the audience through social media platforms as well as be able to communicate outside of the digital realm. Lastly, it is important to be creative. It is difficult to be creative at times on the internet because it feels like majority of ideas have been created already by society, but if you’re doing something that you are truly passionate about and just love, then your creative side will most likely glow.

Going over the first article assigned, “The Internet’s Original Sin” by Ethan Zuckerman, I was able to understand a few reasonings on why big corporations feel the need to collect our data. There are many companies that influence surveillance and data gathering as we speak. They can get our information in different ways; an example could be either by directly communicating with the customer or tracking customers. The most common method that many companies use is viewings the customers activity from their social media or website pages. I’ve also noticed different social media pages advertise products I’ve mention in person. For example, if I’m talking with a friend about a candle, there’s a chance I might see a candle in my news feed some time the next day. That's because the company was most likely gathering my information. Data gathering helps the company improve their customer experience. It helps the customer find specific products they might’ve been looking for. The more you now about your customers, the more changes you can make towards your company to best fit their needs.

Although I understand the organizations point of view, it doesn't necessarily mean I agree with them. Personally, I think they can get data to improve one’s company on a much respectful way.

The video assigned to us by Maciej Ceglowski, “The Internet With a Human Face”, spoke about how anything that is made public on social media will basically remain on social media, the web, any data source, forever. Even if you deleted it from your screen, big possibility it's still out there. 

social media has become a big part of my life. if we’re being honest, i want to say that’s it been a big impact in ALL of our lives. cellphones and social media wasn’t a huge deal until after 2010. before 2010, people didn’t have access to phones like we do today; they didn't have access to fast information like we do today. now we all depend on social media for almost anything. we can connect with our friends and get to know other individuals from various countries at the same time. it would be odd to know someone in your 20s who has no interest in social media. i would understand why they’ll have no interest though. social media has a its benefits as well as it’s disadvantages. you’ll have to constantly have internet to be able to access social media. unfortunately not many folks has the money to monthly internet. i am blessed to be able to pay for my internet bill but just because we have Internet, doesn't mean others do. with that being said, many teachers or professors require their students to have some sort of internet connection at their home, making it difficult for the parent but “easier” for the teacher/professor. 

i once had this trip with around 120 students and we had to disconnect from our phones for two days and simply just interact with each other. i didn’t have no issues until it started raining and we just had to sit inside for a couple of hours until the rain stopped. i was bored out of my mind. there was nothing that i can possibly think about that could’ve helped me not be bored that day. also while on that trip, it seems that the week we decided to do the trip, a bunch of girls were waiting on calls from different sororities for some sort of interview to see if they qualified? not sure what that was all about but they were definitely freaking out when the call started cutting out or not going through. they were legit walking around the woods with their phone out to see where they can get the best connection from. internet has become a necessity.

i’m new to tumblr; i use twitter more. my name is luciano and i am from southwest detroit. i am latino with both parents are from the state of michoacán. just south of the capital of mexico. I am fluent in both spanish and english.

career wise, plan a is to hopefully get in the film industry. i'd like to work for a movie company, like in marvel studio films and maybe edit videos or maybe eventually direct them. my plan b is to invest in other business around southwest detroit. or make jobs more accessible for undocumented folks. 

i'm blogging all this in hopes of networking more with students my age who also want to pursue the same career path, or at least my same mindset. 

when it comes to social media marketing, i feel like wendy’s twitter page takes the dub: https://twitter.com/Wendys

the way they reply to their customers is just realistic as heck. the sarcasm be on point. usually when it comes to customer service, you want to be respectful and wendy’s is respectful to their customers on and off twitter, but sometimes when you argue with them through twitter over a meal, they will correct you: https://twitter.com/Wendys/status/1298457317185380353?s=20