84:89 Ratio

AI designs for pixels, but we design for humans.

1. Style vs. Solving AI is great at colors (UI). But UX is like building a house. AI can paint the walls, but it doesn't know where the door should go.

2. Data vs. Empathy AI follows logic, but people follow emotions. AI cannot feel the frustration or confusion of a user. We can.

3. Copying vs. Innovation AI copies what already exists. We create unique solutions for your specific business problems.

The Bottom Line AI is a tool, but great design requires a human heart. We build for people, not robots.

A strategic exploration of subscription management that treats cancellation as a conversation, not a conclusion.

Standard cancellation flows are binary - either stay or leave. This project explores the "Middle Ground," turning a final breakup into a temporary break. By introducing a flexible "Pause" and "Skip" architecture, we aim to preserve the Customer Lifetime Value (CLV) during periods of user hesitation.

Your product works, but people are still leaving. It is usually not a code problem. It is a design problem.

Good UX isn't about art. It is about psychology. Here are three simple rules to fix your conversion rates:

1. Hick’s Law: Less is more Giving users too many options freezes their brain. If you offer five different buttons, they won't click any of them. Remove the clutter so the next step is obvious.

2. Jakob’s Law: Don't be weird Users expect your site to work like the sites they already use. If you put the menu in a strange place just to be unique, you will confuse people. If you confuse them, you lose them.

3. The Isolation Effect: Make it pop Your "Sign Up" button needs to look different from everything else. If every part of your page screams for attention, nothing gets heard. Use one specific color just for your main button.

We engineer digital products for high-complexity industries. We exist at the precise intersection of Logic [UX] and Aesthetics [UI], turning dense data into effortless human experiences.

Our Expertise

SaaS & Enterprise AI & Future Tech FinTech & Web3 MVP for Fundraising

Services

Product Design SaaS Dashboards & CRM AI & LLM Interfaces FinTech & Web3 Apps High-Fidelity MVP Prototypes Mobile Experience (iOS/Android) Strategy & Systems Scalable Design Systems UX Audit & Optimization Conversion Strategy (CRO) Interactive Prototyping

Our Approach

[ 84 = UI :: 89 = UX ] We believe in the perfect ratio of form and function. We decode complex logic into simple workflows. We design for scalability, not just for launch. We focus on business ROI and user retention. We deliver engineering-ready design assets.

Have a complex project? Let's decode it together.