eliaquim

Artists today are known for their unique styles and techniques on how they use different mediums. These help them establish a specific identity in the field and increase their market. This is achieved through practicing and making art frequently while following specific patterns, palettes, processes, and ways of presentation which is the flatlay. With the influence of social media, flatlaying has become a huge factor in gaining followers. It is not new to us that this helps one artist to sell his works on the internet.

Flatlaying is a style of photography which aims to tell a certain story or give the viewer suggestions by putting into the frame related objects in different shapes and forms. It helps give rhythm, harmony, and balance to an artwork. For example, you are more likely to appreciate looking at a painting in a frame hanged on a wall rather than looking at the painting itself plainly. In the same sense, flatlay showcases the strengths of the artwork with small details put in frame with it.

I started flatlaying last year and I honestly struggle with it more than the painting process itself. I find inspiration by looking at other established artists on the social media and try to put up a theme or a prompt inspired by these artists. As I go making art, I found myself flatlaying without depending on a prompt but rather making new ones everytime.

With flatlaying being part of the creative process, it is normal that we encounter instances where we can’t find anything to start with. I usually use either my workplace or just things that i find at home that i find related to my subject. There are really endless ways on how you would put it together. You just have to dig the creativity out of the juice box.

-ponyo