They WILL pay for what they've done

The reblog chain is one of the things that makes Tumblr unlike anywhere else. All the notes on reblogs are attributed to the original post, no matter which branch people actually liked or reblogged. We want to keep encouraging conversations, and give contributors the recognition they deserve. 

Soon, you'll be able to like, reblog, or reply to any part of a reblog chain, and that note will go to that reblog's author. Each reblog will have its own counts, instead of one aggregated number from every version of the post. And yes, you’ll be able to like multiple posts in one chain.

If a reblog doesn't add anything, the love flows up to the last person in the chain who did. Your post doesn't lose notes just because people spread it quietly.

Past notes will stay on the original post — we're only changing what happens from here on out. Retroactively re-attributing all of them would be... a lot.

As this rolls out over the next few days and you explore it, we’ll keep reading your replies and reblogs, so please keep sharing your questions, concerns, and ideas.

Your creativity has always been the heart of Tumblr, whether you’re the original poster or adding something brilliant in the reblogs, and nothing about this change is meant to limit that.

Today/Tomorrow is the Post+ (Post Plus) Protest, which means that we wants as many Tumblr users as possible to go offline for 24 hours. Depending on your location, you will probably go offline today late at night or early tomorrow morning.

Times to log off by (if you want to participate, which is heavily encouraged):

Thursday 5th August 2021 (Today)

11 pm Central Time (US)

10 pm Mountain Time (US)

9 pm Pacific Time (US)

Friday 6th August 2021 (Tomorrow)

12 am Eastern Time (US)

4 am UTC

5 am BST/London

6 am Central Europe Time

7 am Moscow Standard Time

9:30 am Indian Standard Time

12 Noon Hong Kong Time/Australian Western Time

1 pm Japan Standard Time

1:30 pm Australian Central Time

2 pm Australian Eastern Time

What To Do During This Period

Log off Tumblr

Clear your queue

Don't like/reblog anything during those 24 hours

Don't create drafts

Don't post

Spread the message on other social media platforms

Things To Do Instead of Tumblr

Go outside

Take a walk

Read a book

Draw something

Go down a rabbit hole on Wikipedia

Watch Youtube

Clean your room

Despite the fancy survey, changes to the UI and TOS reveal we’re getting the service in the future whether we want it or not. Obviously, Post+ is a terrible idea that is trying to bank revenue on user content. Unlike patreon or onlyfans, tumblr’s primary focus is on FAN content. The legality of this is NOT in the users favor and as the new tumblr TOS states, said users will be entirely liable for whatever legal matters arise.

SO WHAT ARE WE DOING?

Besides filling out the survey, it’s time to show tumblr we mean business and show our displeasure by hitting them where it hurts.

Ad revenue.

We’re proposing a 24 hour log off as phase one of this protest.

WHEN IS THE PROTEST?

August 6th 2021

12 am Eastern Time (US)

4am UTC

5am BST/London

6am Central Europe Time

7am Moscow Standard Time

9:30 Indian Standard Time

12 noon Hong Kong Time/Australian Western

1:00 pm Japan Standard Time

1:30 pm Australian Cental time

2:00 pm Australian Eastern Time

August 5th 2021

11pm Central Time (US)

10pm Mountain Time (US)

9pm Pacific Time (US)

THE END TIME IS 24 HOURS FROM START TIME!!!

So no posting, no queues, no likes, and no reblogs!

WHAT IF I CAN’T/WHAT ELSE CAN I DO?

Like this post and share it AS MANY TIMES AS POSSIBLE. Use the hashtags #tumblrlogoff2021 or #postplusprotest on ANY and ALL social media.

WILL THIS WORK?

Maybe, maybe not. It’s an attempt at doing SOMETHING.

BECAUSE I’M A TIRED IDIOT, USE THIS TO DOUBLE CHECK YOUR TIME ZONE!!!!