Lay Zhangâs duality is truly a thing of wonder. If you watch the music video for his new single âGive Me A Chance,â the Chinese pop star is all raw sex appeal with his sleek choreography, smooth R&B and sensual lyrics. When it comes to an actual conversation with him however, heâs quick to shed that image and trade it in for something a little dorkier: âI want everybody to give me a chance. You know, âGive Me A Chance,â like my song?â Itâs only been a few minutes since we started talking and heâs already dropped a dad joke. Thereâs an innocence to it all thatâs quite endearing and it becomes impossible not to laugh along with him.
It is four days after the release of his second studio album NAMANANA and Zhang is Skyping in to Mumbai from Beijing. âDid you like it?â he asks when I congratulate him on the record. âYou know I made the beats, right?â Zhangâs production skills on the record have caused considerable buzz, even though itâs been a challenge to pin the singer-songwriter down in one place for a discussion; in addition to solo promotions around his own album, Zhangâs been busy with the Chinese version of his group EXOâs fifth studio LP Donât Mess Up My Tempo (which dropped on November 2nd to global success), fan meets in the U.S. and several other commitments he needs keep before the month ends. Thereâs no time to stop and take a breathâand this particular itinerary doesnât even include his schedules as an actor. Despite all this, he has ton of energy and a big smile on his face. How does he do it? âIf I take some time to make music in between, it helps me balance everything and gives me strength,â he replies brightly.
Zhang probably hasnât taken a day off since his career first started. Born Yixing Zhang in Hunan, China, the singer first stepped into showbiz as a six-year-old child star in the 1998 Chinese television drama We The People. Although acting was what he began with, it was his participation in the Hunan-based TV show Star Academy in 2005 that truly set his destiny in motion. âIt made me realize I wanted to do music for a living,â he says. A string of small television roles followed before he auditioned for South Korean label SM Entertainment in 2008 and passed, moving to South Korea and training for four years before finally debuting and shooting to mega-stardom with prominent boy group EXO in 2012.
Heâs an overachiever in the best wayâ always ready to leap into a new projectâand itâs a little overwhelming to list out all of his achievements. In addition to his global success with EXO, the 27-year old singer is an accomplished dancer, producer, author, actor and philanthropist. Heâs released two full studio albums and two EPs as a solo artist in the past two years and regularly writes and produces tracks for film, television and fellow musicians. Things also came full-circle earlier this year when Zhang took on the role of mentor and judge on the idol competition Idol Producerâa national-level show similar to Hunanâs Star Academy. While his output on the entertainment front is quite substantial, he maintains that music is his first love. âIâm a singer first, then a dancer, then a producer, then an actor,â he states firmly. âI love music. I canât give it up.â
Upon its release on October 19th, NAMANANA reportedly took all of 11 minutes to break several records, becoming the number one album on Chinese music streaming platform QQ Music and the best selling album of 2018 in China. Internationally, the LP hit number one on iTunes charts of 16 countries within the first hour of its release (India included) and went on to chart in over 40 others. A few days after our conversation, it debuted at number 21 on the Billboard 200 chartâthe highest ever for Chinese artist. âIâm really happy and thankful to all the fans and everyone who loved the album and loved the sound,â Zhang says. âI started making NAMANANA last year in October in Shanghai and I wanted the album to be special and unique. I wanted people to feel motivated and happy and after they listen to it. Especially the title song, I want to show [the world] what Mandarin pop or M-pop is, too.â So far it would seem Zhang is well on his way to realizing this dream. This LP is undoubtedly the singerâs bravest. Thereâs a distinct focus on traditional, exotic instrumentals on NAMANANA and for a change, Zhangâs production skills take center stage. Ask him about the production process and he is only too keen to dive into the technicalities. âM-pop combines Mandarin with another languageâEnglish, French or maybe even an Indian language,â he explains. âThe track should have strong beats and bass. Itâs usually a combination of hip-hop, urban R&B and future bass.â This, along with the respect Zhang pays to Mandarin lyricism and tradition, NAMANANA is also a good example of Chinaâs current youth culture and the reinterpretation of tradition by a younger society. âI wanted it to be exotic but also meaningful.â The title track âNamananaâ is a power-packed anthem with lyrics about Zhang unfurling his wings to take on the world as a solo artist: âJust another day up inside the jungle/Tryna stop these foes from/Making me crumble/Find my way through/Dreaming donât need nobody/I got my bags packed/Ready to take all the power.â
Filmed in the deserts and beaches of Perth, Australia, the video is a gleaming feast of dance, diversity and metaphors that match the message of the track. Zhang traverses through phenomenal landscapes, seemingly on a journey to find himself. âI was inspired by the book The Alchemist [by Brazilian writer Paulo Coelho],â he says. âItâs a story about a shepherd. The alchemist helps the shepherd boy know his true self and inspires people not to give up on their dreams. I hope I will always dream too.â
Zhang lights up even more when the conversation turns to the Chinese instrumentals on NAMANANA. âIt takes a long time to put all the sound together but itâs a really good experience. Each instrument has its own meaning and there are no âbadâ ones. Just depends on you, on the arrangement and the feeling.â The record cruises beyond Zhangâs previous releases to experiment with cinematic world music. His foundation still lingers within his favored hip-hop, trap and R&B, but he adds zest with regal brass sections (âThe Assembly Callâ,) pulsing synths and xylophone (âSave Youâ,) and generous doses of traditional Asian instruments throughout. The entire album is confident, sexy and intricateâthe lyrics are a tad cheesy at certain points, but itâs all part of the charm. Heâs not afraid to try out various combinations, and the risk of meshing together Asian flute and moombahton on the title track pays off big-time. Zhang says, âFirst I make the beatsâa very simple one right?âand then when I finish the beat I choose the bass. Then to find a very good lead instrument is very important for every song.â He reveals he was most excited about trying the guzheng, or the Chinese zither, a 2500-year old plucked string instrument which can have over 16 strings. Itâs the most quintessentially Chinese sound on the album but manages to somehow compliment the dreamy trap on âMapo Tofu.â
How does he come up with these combinations in the first place? âOh my gosh⌠my inspiration can come from everything, everywhere,â he says, adding that traveling is a key method, but he banks on the feeling he gets while trying out each instrument he finds. âThe experience is very important.â When it comes to what kind of listeners he hopes to attract (in addition to EXOâs powerful fanbase EXO-L,) Zhang is determined NAMANANA will appeal to several kinds of people. âPeople that love music, especially people that like different kinds of music⌠People who like new languages and have an open mind.â There is of course always a lot of pressure and stress in establishing a strong solo career outside of the group heâs been a part of for six years, but Zhang feels that the way to overcome those challenges is to have faith in the music itself. âFiguring out how to make music on your own⌠there are lots of steps,â he says carefully. âSo you need to just love music and that can help you go through the hard times.â While Zhang hasnât participated in an EXO album since 2016âs Lotto (likely due to the current political tension between South Korea and China,) he started his own production company Zhang Yixing Studios in his home country which handles a lot of his solo releases and activities. Is he interested in eventually expanding it into a label that signs on and helps other artists build their careers? He answers, âItâs amazing to get this question! How did you know I wanted to do this? For sure, this is one of my dreams for the future. But I also need to study and collect a lot of knowledge about [this part of the music industry,] you know what I mean?â
As of now, the studioâs focus will remain solely on Zhang and his various musical endeavors. Following EXOâs explosive comeback this month, heâll collaborate with Jason Derulo, Justin Bieber and SM Entertainment labelmate boy group NCT 127 on a tribute to Michael Jackson titled âLetâs Shut Up and Dance,â due November 16thâa collaboration heâs honored to be a part of as a singer-dancer. Zhang also wants to begin touring, but isnât sure where heâs going yet other than the U.S. âMore places⌠I want it, but I donât know my schedule. Youâll have to ask my managers,â he says with a laugh. I mention NAMANANA charted at number one on the overall albums chart on iTunes India and itâs a tiny moment of shock for him. âWow⌠Okay yeah, I didnât know I had a lot of Indian fans. But today I know. For the tour, I promise Iâll come to India.â
We spend the rest of the allotted time chatting about random thingsâhis role in the 2017 Chinese-Indian Jackie Chan, Sonu Sood starrer Kung Fu Yoga is a particularly fun topicâbefore I ask what he wants people to learn when they discover his music or videos. âWhen people watch âNamananaâ I want them to know⌠Itâs very, very, very expensive to make!â he jokes. He gets serious a moment later as he begins to really ponder the question and the innocence in his tone from the beginning of our conversation resurfaces when he says, âI hope they think, âThis artist isnât bad.â I hope that they find my music special and maybe⌠theyâll want to learn more about me and Chinese music.â
Source: Riddhi Chakraborty @ Rolling Stone India