he loved you

Sony does not make ANY money from the movies with Spider-Man in them that are not branded Spider-Man movies, they got no money from Civil War, Infinity War or Endgame, likewise, Marvel didn’t get much from Homecoming and Far From Home

Sony does get paid a licensing fee for Marvel to use Spider-Man, but that’s it, only a licensing fee, none of the profits of the movies

Sony pays for 100% of the Spider-Man movies, they pay to make the movies, while Marvel takes a creative lead and makes most/all of the choices on what happens in the movies

So, when people say ‘Marvel made those movies and Sony just slapped their name on them’ that is not true, Marvel did not pay a penny to make those movies, Sony’s the one that paid the bills to make those movies, it’s just that people from Marvel were involved in making the movie, so Marvel, as a company, got to slap their name on the movie

The deal was only ever for five movies (so, Civil War, Homecoming, Infinity War, Endgame and Far From Home), so the deal was up, and then Marvel came in with idiotic demands and that’s what caused the new deal to dissolve

We also don’t know 100% if this means no Spider-Man in the MCU, the only thing we know is that, as of right now, Marvel/Kevin Feige will not be taking a creative lead in Spider-Man movies, that does not mean Spider-Man is banned from the MCU, maybe it does, but we have no idea

Also, they’re probably still negotiating, so Sony might end up taking a deal, especially since idiots everywhere are berating them for not letting Disney be greedy (which is what Disney wants)

Also, lots of people are saying that Marvel helped Sony make their highest-grossing movie ever, which, while true, only surpassed Sony’s last highest-grossing movie by $2 million (and, since both those movies went above $1 billion, that means it’s only roughly 0.2% higher), so them then asking for 50% of future Spider-Man movies is asking quite a lot, since that would mean roughly a half billion dollar loss on Sony’s part per movie, and they’re supposed to be okay with that because Marvel helped them make $2 million more on this one movie than they’ve made before? None of the Spider-Man movies that Sony has ever made pulled in less than half of what Far From Home made

So, basically, what happened is this: Marvel, coming off the heels of making the number one highest-grossing movie in cinematic history (which Sony got no money from even though their characters were in the movie), and also having 5 of the top 6 highest-grossing movies of 2019 (the 1 they don’t have being Spider-Man: Far From Home), came to Sony and said ‘fuck you buddy we want 50% of the profits from your movies because we don’t have enough money,’ Sony said ‘how about we stick to our original deal?’ and then Marvel decided they wouldn’t help Sony make Spider-Man movies anymore, probably because they figure that it’ll lead to them being able to squeeze more money out of Sony. How the fuck is Sony the bad guy here in anybody’s eyes?