Your ads are talking. Nobody's listening. Here's why.
Ran a campaign once targeting "everyone aged 18–65 interested in shopping."
Spent â‚ą15,000. Got 3 conversions.
That's not a budget problem. That's an audience problem.
Here's the thing most beginners don't get — a brilliant ad shown to the wrong person is just noise. Audience targeting isn't a setting you fill in before hitting publish. It's the actual strategy.
When you know who you're talking to, your creative writes itself. Your budget stretches further. Your CPA drops without touching a single headline.
One quick framework that helped me stop wasting money:
Who has the problem your product solves?
Where are they in their buying journey? (aware vs. unaware)
What do they already believe that your ad should confirm or challenge?
Answer those three, and your targeting tightens automatically.
If you're learning digital marketing from the ground up and want to understand how campaigns are actually structured — from audience logic to ad copy — this is a solid place to start learning digital marketing fundamentals.
Targeting isn't the boring part. It's the part that determines whether everything else works.
