Brainstorming With My Brain
Before my cousin and I talked about joining forces to create a business. I've always been on the lookout for what's IN in the market.
Brainstorming with my brain, [yes! me & my brain] on what product or service to sell. Checking all social media platforms. Diving too deep on what to consider in starting a business.
Until I found an article about copywriting. I realized that sometimes in diving too deep we overlook what's in the shallow water.
Sharing this article, because I hope somehow it answers a question:.
"As you know, once in a while I give a class on copywriting and/or selling by mail. One of the questions I like to ask my students is: "If you and I both owned a hamburger stand and we were in a contest to see who would sell the most hamburgers, what advantages would you most like to have on your side?"
The answers vary. Some people say they would like to have the advantage of having superior meat from which to make their hamburgers. Others say they want sesame seed buns. Others mention location. Someone usually wants to be able to offer the lowest prices.
And so on.
Anyway, after my students are finished telling what advantages they would most like to have I say to them: "O.K., I'll give you every single advantage you asked for. I, myself, only want one advantage and, if you will give it to me, I will whip the pants off of all of you when it comes to selling burgers!"
"What advantage do you want?" they ask.
"The only advantage I want," I reply, "is A STARVING CROWD!"
Think about it.
What I am trying to teach you here is to constantly be on the look out for groups of people (markets) who have demonstrated that they are starving (or at least hungry!) for some particular product or service."
Basic, right! We sell what we want to sell, we follow what we're good at, our passion. But have we asked ourselves what is needed?
Chapter 6: http://www.thegaryhalbertletter.com/Boron/TChapter6.htm
Or If you want to read the whole article visit:Â https://morgancrozier.com/boron-letters/Â Â
Happy Reading!
